Australian media monitoring and media intelligence company
Medianet is an Australian media monitoring and media intelligence company that provides media distribution, monitoring, and analysis services to corporate, government, and communications professionals.[1]
Medianet operates as a media intelligence platform, offering tools for media monitoring, media contact distribution, and media analysis. Its services are used by organisations to track news coverage across print, broadcast, online, and social media, and to support public relations and communications activities.[2]
History
Medianet began as part of the Australian national news agency Australian Associated Press (AAP), which was founded in 1935 by Keith Murdoch as a cooperative newswire serving Australian media outlets.[3]
In the 1980s, AAP launched a press-release distribution service under the name MediaNet, designed to allow public relations professionals to distribute media releases and information directly to journalists.[3]
In 1999, MediaNet was rebranded as NewsCentre to reflect its role as a core tool for press-release distribution and communications within the Australian media ecosystem. In 2011, the service was renamed Medianet, reflecting an expanded suite of offerings that included media release distribution, a media contacts database, and newsroom tools.[4]
In 2020, the traditional AAP newswire announced its closure after 85 years of operation. The newswire business was sold to a not-for-profit consortium, while AAP’s media services divisions, including Medianet, Mediaverse, Pagemasters, and directory services, were retained by the agency’s former shareholders and brought together under a new company called Mediality, led by Bruce Davidson.[5]
Services
Medianet provides a range of media-related services, including media monitoring, media analysis, and media release distribution. The platform allows users to identify relevant media coverage, monitor brand and topic mentions, and analyse media trends to support communications and reputation management strategies.[6]
Medianet operates within Australia's media intelligence and communications technology sector, alongside other media monitoring and public relations service providers. The company has adapted its offerings in response to changes in Australia's media landscape, including the growth of digital news and data-driven communications practices.[7]
Reports
Medianet provides a series of professional industry reports by the Australian media intelligence platform Medianet, aimed at delivering data-driven insights and analysis for media, public relations, communications, and corporate affairs professionals. The reports consolidate the latest trends in media, media behaviors, and interactions between organizations and journalists, serving as a key reference for media and communications strategy. [8]
Key Report Types
Medianet’s Reports Hub features several major types of reports:
Australian Media Landscape Report: An annual report analysing the state of the Australian media industry. Based on surveys of active media professionals and journalists, it identifies current trends, challenges, and opportunities in media engagement, providing strategic guidance for PR and communications professionals. Versions exist for multiple years, often including separate perspectives for journalists and PR practitioners. [9]
State of Australian Corporate Affairs Report: An annual report focusing on the corporate affairs sector in Australia. It gathers insights from corporate leaders and journalists, highlighting the evolving role of corporate affairs professionals, emerging trends, and key challenges within organisations. [10]
Insights Reports: Beyond the flagship annual reports, Medianet publishes specialized studies on topics such as artificial intelligence, brand reputation, media coverage analysis, and competitive intelligence. These reports often include data-driven analysis of media coverage, public sentiment, and sector-specific insights. [8]
Purpose and Use
Medianet Reports combine quantitative data with expert commentary, making them a valuable resource for media relations, communication strategy, and corporate decision-making. The reports are generally available for online download and help professionals understand media ecosystems, optimise communications, and strengthen relationships with journalists and stakeholders.
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