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|Fate||Broken-up into Pernod Ricard and Diageo, entertainment assets sold to Vivendi, food and beverage assets sold to The Coca-Cola Company|
|Successor|| Vivendi |
Universal Music Group
The Coca-Cola Company
Number of locations
| Burlington |
| Joseph E. Seagram |
|Products||Alcoholic beverages, Ginger ale, Tonic water, Club soda|
|Subsidiaries|| PolyGram |
Seagram Company Ltd. (formerly traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the largest owner of alcoholic beverage lines in the world.
A trade name, trading name, or business name is a pseudonym frequently used by companies to operate under a name different from their registered, legal name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with the relevant government body is often required.
A conglomerate is the combination of two or more corporations operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Often, a conglomerate is a multi-industry company. Conglomerates are often large and multinational.
Montreal is the most populous municipality in the Canadian province of Quebec and the second-most populous municipality in Canada. Originally called Ville-Marie, or "City of Mary", it is named after Mount Royal, the triple-peaked hill in the heart of the city. The city is centred on the Island of Montreal, which took its name from the same source as the city, and a few much smaller peripheral islands, the largest of which is Île Bizard. It has a distinct four-season continental climate with warm to hot summers and cold, snowy winters.
Toward the end of its independent existence, it also controlled various entertainment and other business ventures, with its purchase of MCA Inc., whose assets included Universal Studios and its theme parks, financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981. Following this, the company imploded, with its beverage assets wholesaled off to various industry titans, notably The Coca-Cola Company, Diageo, and Pernod Ricard. Universal's television holdings were sold off to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.
MCA Inc. was an American media company founded in 1924. Originally involved only in the music business, the company next became a major force in the film industry, and later expanded into television production. MCA published music, booked acts, ran a record company, represented film, television, and radio stars, and eventually produced and sold television programs to the three major television networks, but had an especially good relationship with NBC.
E. I. du Pont de Nemours and Company, commonly referred to as DuPont, is an American conglomerate that was founded in July 1802 in Wilmington, Delaware, as a gunpowder mill by French-American chemist and industrialist Éleuthère Irénée du Pont.
The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were fully bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.
Seagram's House, the former Seagram's headquarters in Montreal, was donated to McGill University by Vivendi Universal in 2002, then renamed Martlet House.The Seagram Building, once the company's American headquarters in New York City, was commissioned by Phyllis Lambert, daughter of Seagram CEO Samuel Bronfman, and designed by architect Ludwig Mies van der Rohe with Philip Johnson. Regarded as one of the most notable examples of the functionalist aesthetic and a prominent instance of corporate modern architecture, it set the trend for the city's skyline for decades to follow, and has been featured in several Hollywood films. On completion, the innovative and luxuriously appointed 38-story tower's construction costs made it the world's most expensive skyscraper. The Bronfman family sold the Seagram building to the Teachers Insurance and Annuity Association for $70.5 million in 1979.
McGill University is a public research university in Montreal, Quebec, Canada. It was established in 1821 by royal charter, granted by King George IV. The university bears the name of James McGill, a Montreal merchant originally from Scotland whose bequest in 1813 formed the university's precursor, McGill College.
Martlet House is a Scottish baronial style building at 1430 Peel Street in Downtown Montreal, Quebec. The building was completed in 1928 by architect David Jerome Spence, with additions in 1931, 1947 and 1955.
The Seagram Building is a skyscraper, located at 375 Park Avenue, between 52nd Street and 53rd Street in Midtown Manhattan, New York City. The integral plaza, building, stone faced lobby and distinctive glass and bronze exterior were designed by German-American architect Ludwig Mies van der Rohe. Philip Johnson designed the interior of The Four Seasons and Brasserie restaurants. Kahn & Jacobs were associate architects. Severud Associates were the structural engineering consultants. The Seagram building was completed in 1958.
In 1857, a distillery was founded in Waterloo, Ontario Canada. Joseph E. Seagram became a partner in 1869 and sole owner in 1883, and the company became known as Joseph E. Seagram & Sons. Many decades later, in 1924, Samuel Bronfman and his brothers founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to Prohibition in the United States. (The Distillers Corporation Limited name was derived from a United Kingdom company called Distillers Company Limited, which controlled the leading brands of whisky in the UK, and which was doing business with the Bronfmans.)
Distillation is the process of separating the components or substances from a liquid mixture by using selective boiling and condensation. Distillation may result in essentially complete separation, or it may be a partial separation that increases the concentration of selected components in the mixture. In either case, the process exploits differences in the volatility of the mixture's components. In industrial chemistry, distillation is a unit operation of practically universal importance, but it is a physical separation process, not a chemical reaction.
Waterloo is a city in Ontario, Canada. It is the smallest of three cities in the Regional Municipality of Waterloo, and is adjacent to the city of Kitchener.
Ontario is one of the 13 provinces and territories of Canada and is located in east-central Canada. It is Canada's most populous province accounting for 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is fourth-largest in total area when the territories of the Northwest Territories and Nunavut are included. It is home to the nation's capital city, Ottawa, and the nation's most populous city, Toronto, which is also Ontario's provincial capital.
In 1923, the Bronfmans purchased the Greenbrier Distillery in the United States, dismantled it, shipped it to Canada, and reassembled it in LaSalle, Quebec.The Bronfmans shipped liquor from Canada to the French-controlled overseas collectivity Saint Pierre and Miquelon off the then-Dominion of Newfoundland, which was then shipped by bootleggers to Rum rows in New York, New Jersey and other states.
Nelson's Green Brier Distillery is a producer of Tennessee whiskey and other spirits that launched in 2011 and began operating a distillery in 2014 in Nashville, Tennessee. The company is named after a pre-Prohibition historical distillery that operated under the ownership of businessman Charles Nelson and later his widow in Greenbrier, Robertson County, Tennessee, from 1870 to 1909.
LaSalle is a borough of the city of Montreal, Quebec, Canada. Prior to 2002, it was a separate municipality. It was founded in 1912 as a town. LaSalle is located in the south-west portion of the Island of Montreal, located along the Saint Lawrence river.
The French overseas collectivities, like the French regions, are first-order administrative divisions of France, but have a semi-autonomous status. The COMs include some former French overseas colonies and other French overseas entities with a particular status, all of which became COMs by constitutional reform on 28 March 2003. The COMs should not be confused with the overseas regions and overseas departments, which have the same status as Mainland France but are just located outside Europe. As integral parts of France, overseas collectivities are represented in the National Assembly, Senate and Economic and Social Council. Only one COM, Saint Martin, is part of the European Union and can vote to elect members of the European Parliament (MEPs). The Pacific COMs use the CFP franc, a currency pegged to the euro, whereas the Atlantic COMs use the euro directly. As of 31 March 2011, there were five COMs:
In 1928, a few years after the death of Joseph E. Seagram (1919), the Distillers Corporation acquired Joseph E. Seagram & Sons from heir and President Edward F. Seagram; the merged company retained the Seagram name. The company was well prepared for the end of Prohibition in 1933 with an ample stock of aged whiskeys ready to sell to the newly opened American market, and it prospered accordingly.
Edward Frowde Seagram was an entrepreneur, philanthropist and politician in Ontario, Canada. He served as mayor of Waterloo from 1906 to 1907.
Although he was never convicted of criminal activity, Samuel Bronfman's dealings with bootleggers during the Prohibition-era in the United States have been researched by various historians and are documented in various peer-vetted chronicles.
In the 1930s, when Seagram set up business in the United States, it paid a fine of $1.5 million to the US government to settle delinquent excise taxes on liquor illegally exported to the US during Prohibition. The US government had originally asked for $60 million.
After the death of Samuel Bronfman in 1971, Edgar M. Bronfman was named Chairman and Chief Executive Officer (CEO) until June 1994 when his son, Edgar Bronfman Jr., was appointed CEO.
From the 1950s, most of the family holdings of Distillers-Seagram was held through holding company Cemp Investments, which was owned by the four children of Samuel Bronfman. The three most popular Seagram distilled products in the 1960s through 1990s were Seven Crown, VO, and Crown Royal.
In 1981, cash-rich and wanting to diversify, the U.S.-based subsidiary Seagram Company Ltd. engineered a takeover of Conoco Inc., a major American oil and gas producing company. Although Seagram acquired a 32.2% stake in Conoco, DuPont was brought in as a white knight by the oil company and entered the bidding war. In the end, Seagram lost out in the Conoco bidding war, though in exchange for its stake in Conoco it became a 24.3% owner of DuPont. By 1995, Seagram was DuPont's largest single shareholder with four seats on its board.
In 1986, the company started a memorable TV commercial campaign advertising its Golden wine cooler products. With rising star Bruce Willis as pitchman, Seagram rose from fifth place among distillers to first in just two years.
In 1987, Seagram engineered a $1.2 billion takeover of French cognac maker Martell & Cie.
In 1995, Edgar Bronfman Jr. was eager to get into the film and electronic media business. On April 6, 1995, after being approached by Bronfman, DuPont announced a deal whereby the company would buy back its shares from the Seagram company for $9 billion. Seagram was heavily criticized by the investment community—the 24.3% stake in DuPont accounted for 70% of Seagram's earnings. Standard & Poor's took the unusual step of stating that the sale of the DuPont interest could result in a downgrade of Seagram's more than $4.2 billion of long-term debt. Bronfman used the proceeds of the sale to acquire a controlling interest in MCA, whose assets included Universal Pictures and its theme parks. Later, Seagram purchased PolyGram and Deutsche Grammophon.
In 2000, Edgar Bronfman Jr. sold controlling interest in Seagram's entertainment division to Vivendi, and the beverage division to Pernod Ricard and Diageo. By the time Vivendi began auctioning off Seagram's beverages business, the once-renowned operation consisted of around 250 drink brands and brand extensions in addition to its original high-profile brand names.
In 2002, The Coca-Cola Company acquired the line of Seagram's mixers (ginger ale, tonic water, club soda and seltzer water) from Pernod Ricard and Diageo, as well as signing a long-term agreement to use the Seagram name from Pernod Ricard.
On April 19, 2006, Pernod Ricard announced that they would be closing the former Seagram distillery in Lawrenceburg, Indiana. However, the distillery was instead sold in 2007 to CL Financial, a holding company based in Trinidad and Tobago which then collapsed and required government intervention. They operated the distillery as Lawrenceburg Distillers Indiana. In December 2011, the distillery was purchased by MGP Ingredients, headquartered in Atchison, Kansas.It is now known as MGP of Indiana, and continues to be the source of the components of Seagram's Seven Crown, now owned by Diageo.
In a 2013 interview with The Globe and Mail , Charles Bronfman (uncle of Bronfman Jr.) stated that the decisions leading to the demise of Seagram was "a disaster, it is a disaster, it will be a disaster...It was a family tragedy.”
In 1997, the Seagram Museum, formerly the original Seagram distillery in Waterloo, Ontario, was forced to close due to lack of funds. The building is now the home of the Centre for International Governance Innovation as well as Shopify. The two original barrel houses are now the Seagram Lofts condominiums. There were almost 5 acres (2.0 ha) of open land, upon which the Balsillie School of International Affairs was subsequently built; construction began in 2009, and was completed in 2010.
Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles. When Canadian distillers began adding small amounts of highly-flavourful rye grain to their mashes, people began demanding this new rye-flavoured whisky, referring to it simply as "rye". Today, as for the past two centuries, the terms "rye whisky" and "Canadian whisky" are used interchangeably in Canada and refer to exactly the same product, which generally is made with only a small amount of rye grain.
The Glenlivet distillery is a distillery near Ballindalloch in Moray, Scotland that produces single malt Scotch whisky. It is the oldest legal distillery in the parish of Glenlivet, and the production place of the Scottish whisky of the same name. It is described in packaging and advertising as "The single malt that started it all". It was founded in 1824 and has operated almost continuously since. The distillery remained open throughout the Great Depression and its only closure came during World War II. The Glenlivet distillery has grown in the post-war period to become one of the biggest single malt distilleries in order to keep up with global demand; The Glenlivet brand is the biggest selling single malt whisky in the United States and the second biggest selling single malt brand globally.
Edgar Miles Bronfman Jr. is an American businessman who currently serves as a Managing Partner at Accretive LLC, a private equity firm focused on creating and investing in technology companies. He previously served as CEO of Warner Music Group from 2004 to 2011 and as Chairman of Warner Music Group from 2011 to 2012. In May 2011, the sale of WMG was announced; Bronfman would continue as CEO in the transaction. In August 2011, he became Chairman of the company as Stephen Cooper became CEO. Bronfman previously served as CEO of Seagram and vice-chairman of Vivendi Universal. Bronfman Jr. expanded and later divested ownership of the Seagram Company, and also worked as a Broadway and film producer, and songwriter under the pseudonyms Junior Miles and Sam Roman.
Samuel Bronfman, was a Canadian businessman and philanthropist. He founded Distillers Corporation Limited, and is a member of the Canadian Jewish Bronfman family.
George Dickel is a brand of Tennessee whiskey owned by Diageo PLC produced in Cascade Hollow, Tennessee. The brand was introduced in 1964. Its distillery is part of the American Whiskey Trail and offers tours to the public. A George Dickel rye whiskey is also sold.
Pernod Ricard is a French company that produces alcoholic beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured pastis apéritifs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis. It is the world’s second-largest wine and spirits seller.
The Bronfman family is a Canadian-American Jewish family. It owes its initial fame to Samuel Bronfman (1889–1971), who made a fortune in the alcoholic distilled beverage business during the 20th century through the family's Seagram Company.
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, which is part of Pernod Ricard. Chivas Regal traces its roots back to 1801. Chivas Regal's home is Strathisla distillery at Keith, Moray in Speyside, Scotland, the oldest operating Highland distillery, which was founded in 1786.
Crown Royal is a blended Canadian whisky owned by Diageo, which purchased the brand when the Seagram portfolio was dissolved in 2000. It is the top-selling Canadian whisky in the United States.
Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.
The BenRiach distillery is a single malt Scotch whisky distillery in the Speyside area of Scotland. It is currently owned by Brown-Forman Corporation after being purchased on 1 June 2016 as a subsidiary from the BenRiach Distillery Company Limited, formed by two South African funding partners, Geoff Bell and Wayne Keiswetter, and Scotch whisky expert Billy Walker. In 2008, the company expanded their portfolio with the acquisition of the Glendronach distillery. as well as the Glenglassaugh distillery in March 2013.
Gooderham and Worts, also known as Gooderham & Worts Limited, was a Canadian distiller of alcoholic beverages. It was once the largest distiller in Canada. The company was merged with Hiram Walker, which was in turn sold to Allied Lyons. Its distillery facility on the Toronto waterfront was closed in the 1990s. The buildings, dating to the 1860s, were preserved and repurposed as the "Distillery District" arts and entertainment district.
The Seagram's Distillery is a historic building complex in Louisville, Kentucky on Seventh Street Road. It was originally constructed between 1933 and 1936 for the production of bourbon whiskey by Distillers Corporation Limited, who acquired Joseph E. Seagram & Sons in 1928. The Seagram company has since ceased operation, and its assets were acquired by other companies, notably The Coca-Cola Company, Diageo, and Pernod Ricard.
Sazerac Company, Inc is a privately-held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the U.S., with annual revenue of about $1 billion made from selling about 300 mostly discount brands.
MGP of Indiana is a distillery in Lawrenceburg, Indiana, producing spirits for private label sale. These are sold under about 50 different brand names by various bottling companies, with a recent addition of their own products, Till Vodka, George Remus Bourbon, and Rossville Union Straight Rye Whiskey. The facility's largest customer is the London-based multinational beverage giant Diageo.
Royal Stag, also known as Seagram's Royal Stag, is an Indian brand of whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 ml, 375 ml and 180 ml bottles and also available in 90 ml and 60 ml bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.
Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is a blend of Indian grain spirits and imported Scotch malt and contains no artificial flavouring. It is available in 5 different bottle formats. GQ magazine described the whisky as "smooth and smoky", and gave it a rating of 6/10.
Imperial Blue, abbreviated to IB and also known as Seagram's Imperial Blue, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1997. It is a blend of Indian grain spirits with imported Scotch malts. It is commonly available in 750ml, 375ml and 180ml bottles, and also available in 90ml bottles.
Cemp Investments Ltd. was the primary holding company and investment vehicle for the four children of Samuel Bronfman: Charles Bronfman, Edgar Bronfman, Aileen "Minda" Bronfman de Gunzburg, and Phyllis Lambert, also known as the Montreal branch of the Bronfman family. During its five decade existence, Cemp became one of the largest privately owned companies in Canada. At its peak it controlled assets worth tens of billions in dollars of assets in major distilling, commercial real estate development, oil and gas, and entertainment companies across North America.