| Company type | private Corporation |
|---|---|
| Industry | Beverages |
| Founded | 1871 Waukesha, Wisconsin |
| Founder | H.M. Colver |
| Headquarters | , United States |
| Products | Seltzer, soft drinks |
| Owner | Morgan Family |
| Website | www |
White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, Queens, New York City. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. The Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as a destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country. [1]
Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments; [2] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915. [3] [4]
By 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767 ($130,754,958 today). This included land holdings and bottling plants. [5]
In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company. [6]
The company has used the image of Psyche as its logo for over 120 years. The company purchased the rights to a painting titled Psyche at Nature's Mirror, by Paul Thumann, at the Chicago World's Fair in 1893. [7] [8] [9] [10]
| Type | Soft drink |
|---|---|
| Manufacturer | White Rock Beverages |
| Variants | Diet |
| Related products | Coca-Cola Pepsi Cola |
| Website | www |
White Rock
Olde Brooklyn:
The beverage was widely used in speakeasies during Prohibition. In the 1927 mystery "The Egyptian Lure", author Carroll John Daly has his hard-boiled detective Race Williams enter one during an investigation. Race is worried about both the possibility of getting bad liquor, and that someone might slip him a Mickey Finn. He speaks to a waiter:
"Bring me a split of White Rock," I told him. "And be sure the cap's tightly on. I carry my own opener." The hurt expression of his fat face when he thought I'd questioned the honest intention of the house, lifted when I slipped him a five-case note—which was good pay for the water, but not too much if the cap was securely fastened. No—I didn't suspect the joint, but I hate to put anyone in the way of temptation."
In 1929's "The Tag Murders", Race questions a girl in another speakeasy: "The girl took coffee. I did myself a White Rock. Saw that the cap was tightly fastened, then knocked it off on the table lamp. I trusted that joint—but why put temptation in the way of high-moraled waiters?"
In the pre-Code film Men Call It Love , Norman Foster's character tells his butler "Say, look here, Brandt. Haven't you been with us long enough to know to always keep a supply of White Rock handy?" The butler stutters, "Why—why sir..." and then opens the fridge to reveal an ice box full of bottles of White Rock, with the Psyche logo clearly visible.
In another pre-Code film, 1931's Lonely Wives , Edward Everett Horton's characters ask Andrews, the butler, several times for a White Rock.
In Brad Strickland and John Bellairs' 1994 novel The Drum, the Doll, and the Zombie, Dr. Coote is described as crouching on his bed "like the White Rock girl on her stone."
In James M. Cain's novel The Postman Always Rings Twice , the narrator Frank Chambers mixes a drink with bourbon, White Rock and a couple of pieces of ice.
In Rex Stout's 1935 novel The League of Frightened Men , Archie Goodwin offers Hibbard a White Rock as a chaser with his whiskey.
In Wallace Thurman's novel The Blacker the Berry , a party of three, including the heroine Emma Lou, orders three bottles of White Rock in a Prohibition-era cabaret in Harlem.
In Paul Auster's novel 4321, "the girl on the White Rock bottle" plays a central role in the protagonist's early sexual awakening. [11]
An ad for White Rock Sparkling Water was the very first ad to appear in Gourmet magazine (January 1941).
Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.
Sprecher Brewery is a brewery in Glendale, Wisconsin, U.S. It was founded in 1985 in Milwaukee by Randal Sprecher, and is Milwaukee's first craft brewery since Prohibition. Sprecher produces an assortment of beers, flavored malt beverages, and craft sodas, and it is famous for its root beer.
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
An ice cream float or ice cream soda, also known as an ice cream spider in Australia and New Zealand, is a chilled beverage made by adding ice cream to a soft drink or to a mixture of flavored syrup and carbonated water.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
The PoP Shoppe is a soft drink retailer originating in 1969 at London, Ontario, by Gary Shaw in Canada. The PoP Shoppe avoided using traditional retail channels, selling its pop through franchised outlets and its own stores in refillable bottles in 24-cartons.
Fitz's Bottling Company is a regional soda brand in the St. Louis area. The flagship brand is its root beer popularized by its microbrewery and restaurant in University City, Missouri, on the historic Delmar Loop.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
The A-Treat Bottling Company was a beverage company headquartered in Allentown, Pennsylvania, that manufactured and bottled the A-Treat brand of carbonated soft drinks. A-Treat stopped production on January 23, 2015, but the brand was purchased by Jaindl Companies and production resumed.
Catawissa Bottling Company is a producer of soft drinks located in Catawissa, Pennsylvania. The company also distributes beer, ice, cups, taps, and related items.
Sioux City is a line of soft drinks manufactured and marketed by White Rock Beverages. Introduced in 1987, the product is generally sold in embossed glass bottles, although it is also available in cans.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Filbert's Old Time is a beverage company based in Chicago, Illinois. Since 1926, it has bottled and distributed soft drinks as well as non-carbonated beverages. The warehouse is located on 3430 S Ashland Ave, Chicago, IL 60608.
Schweppes Australia is the non-alcohol business of Asahi Breweries operating in Australia. It is now known as Asahi Lifestyle Beverage having originally arrived in the country in 1850. In 1877, the first factory was built in Sydney. After an international merger with Cadbury in 1969, forming Cadbury Schweppes, the company was eventually re-separated on 27 February 2009 and, in April 2009, Schweppes Australia was acquired by Asahi Breweries.
Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Big 8 Beverages is a soft drinks company based in the town of Stellarton, near New Glasgow, Nova Scotia, Canada. Established in 1930 and owned by the Sobeys chain of supermarkets since 1986, the company produces fizzy soda drinks of a wide range of flavours, and also bottles spring and distilled water.
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