National Beverage

Last updated
National Beverage Corp.
Company type Public
Industry Beverages (nonalcoholic)
Founded Fort Lauderdale, Florida, United States (1985;39 years ago (1985))
HeadquartersFort Lauderdale, Florida, U.S.
Key people
Nick A. Caporella, Chairman & CEO
Products Soft drinks
RevenueIncrease2.svg US$1,172.9 million (2023)
Increase2.svg $142.2 million (2023)
12.1% profit margin
OwnerNick A. Caporella (77%) [1]
Number of employees
Increase2.svg 1,640 (April 27, 2019)
Subsidiaries
  • Big Shot Beverage Co.
  • Everfresh Beverages, Inc.
  • Faygo Beverages, Inc.
  • LaCROIX Beverages, Inc.
  • National Retail Brands, Inc.
  • Shasta Beverages, Inc. [1]
Website nationalbeverage.com

National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida, focused on flavored soft drinks, with its most noted brands being La Croix, Shasta, and Faygo. [1]

Contents

History

The company was formed in 1985 by Nick A. Caporella to fend off an unwanted acquisition by Victor Posner of Burnup & Sims Inc., an installer of cable television and telecommunications systems, through trading stock between the two companies to reduce Posner's ownership level. Caporella, now having an additional company, needed to have a business to go with it and acquired Shasta Beverages from Sara Lee Corporation in 1985 for US$40 million in cash and Burnup & Sims shares. [2] To make National a major player, Caporella purchased Faygo, a Midwest regional soft drink manufacturer, from Tree Sweet Products Corp. [3] With its 12 bottling plants, National subsidiaries branched out into bottling store brands. [1]

In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage, which was partially successful. A Burnup & Sims stockholder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCroix. National acquired Home Juice Company, home of the Home Juice and Mr. Pure brands, at the end of the 1990s. [1]

In the early 2000s, National purchased Beverage Canners International Inc., Ritz, and Crystal Bay soft drinks and sparkling waters brands owner. In 2002, the company changed its strategy by focusing on bottling its own brands and end private-label bottling. National moved to create new products for specific markets starting in 2003 with Shasta Shortz, a kid-focused soda. Also that year, Fruitika, a fruit nectars line, went out to the stores. In 2004, Diet Shasta started using Splenda No Calorie Sweetener. [1]

National also launched new energy drink lines starting with Rip It, a general energy drink line. A woman-focused line, Chic, and Freek for teenagers and young adults, soon followed. [1] National also tried a coffee-based energy drink, Triple Hit. [4]

List of brands

Related Research Articles

<span class="mw-page-title-main">Ginger ale</span> Soft drink flavoured with ginger

Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph Cantrell. The dry style, a paler drink with a much milder ginger flavour, was created by Canadian John McLaughlin.

<span class="mw-page-title-main">Carbonated water</span> Water containing dissolved carbon dioxide gas

Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quality. Common forms include sparkling natural mineral water, club soda, and commercially produced sparkling water.

<span class="mw-page-title-main">Faygo</span> American soft drink company

Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwestern, Mid-Atlantic, and Central Southern regions of the United States, as well as southern and western Canada. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation started in Detroit, Michigan in 1907 as Feigenson Brothers Bottling Works.

<span class="mw-page-title-main">Primo Water</span> Beverage and food service company

Primo Water Corporation is an American-Canadian water company offering multi-gallon bottled water, water dispensers, self-service refill water machines, and water filtration appliances. The company is headquartered in Tampa, Florida, and services residential and commercial customers across the United States, Canada, Europe, and Israel.

<span class="mw-page-title-main">Fresca</span> Branded diet citrus soft drink

Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.

<span class="mw-page-title-main">Sun Drop</span> Soft drink

Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orange juice provides some of the soft drink's taste and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.

<span class="mw-page-title-main">PepsiCo</span> American multinational food and beverage corporation

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.

Clearly Canadian is a brand of premium sparkling waters produced by The Clearly Food & Beverage Company Ltd., of Canada. The brand was founded in 1987 in British Columbia, Canada. Outside of Canada, it is well known throughout the United States, parts of Europe and Japan.

<span class="mw-page-title-main">Shasta (drink)</span> American soft drink brand

Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

<span class="mw-page-title-main">Orange soft drink</span> Type of carbonated drinks

Orange soft drinks are carbonated orange drinks.

Rip It is an American brand of energy drink that is produced and distributed by National Beverage Corp., maker of Shasta, Faygo, and La Croix. It was introduced in 2004 and is National Beverage Corp.'s first energy drink.

Sun Crest. is a brand of flavored carbonated soft drink manufactured by The Dad's Root Beer Company, LLC. of Jasper, Indiana and owned by Hedinger Brands, LLC, except for 6 countries in Asia owned by The Monarch Beverage Company, Inc. of Atlanta, Georgia. Sun Crest Orange is currently available in fountain service and glass bottles in select markets in the U.S.

Grapico is a caffeine-free, artificially flavored carbonated soft drink with a purple color and a grape taste that is sold in the Southeastern United States. When introduced in 1916, the product quickly became a success, which in part was due to implying that Grapico contained real grape juice even though it contained fake juice. In the spring of 1926, J. Grossman's Sons sold the Grapico business to the Pan American Manufacturing Company in New Orleans. Pan American continued J. Grossman's Sons' improper practice of implying that Grapico contained real grape juice and lost the right to use the word "Grapico" to designate their artificial grape drink in 1929.

<span class="mw-page-title-main">Varun Beverages</span> Indian organization

Varun Beverages Limited (VBL) is an Indian company that manufactures bottles and distributes beverages. It is the second largest bottling company of PepsiCo's beverages in the world outside the United States. The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria's son.

<span class="mw-page-title-main">Refresco</span> Dutch soft drinks manufacturer

Refresco, previously known as Liko from the 1960s to 1995, is a producer of soft drinks, water, fruit juices, and energy drinks. The products are not sold under its own brand name but rather as private-label products for supermarkets or under the name of A-brand manufacturers. The company processes a volume of approximately 11.7 billion liters and has an annual revenue of over €4 billion. Its headquarters is located in Rotterdam. The company was listed on the Amsterdam Stock Exchange from 2015 to 2017.

References

  1. 1 2 3 4 5 6 7 "National Beverage." International Directory of Company Histories. The Gale Group, Inc, 2006. Answers.com 15 Jul. 2008.
  2. Grant, Tina (2007). International Directory of Company Histories. ST JAMES Press. p. 268. ISBN   978-1-55862-592-1.
  3. "Faygo Sold to National Beverage Corp". AP News. April 9, 1987. Retrieved 2022-03-05.
  4. "Double Hit Maximum Energy". Reviews. Bevnet.com. Retrieved 23 April 2012.