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Type | Energy drink |
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Manufacturer | National Beverage Corp. |
Country of origin | United States |
Introduced | 2004 |
Variants |
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Website | www |
Rip It is an American brand of energy drink that is produced and distributed by National Beverage Corp., [1] maker of Shasta, Faygo, and La Croix. It was introduced in 2004 [2] [3] and is National Beverage Corp.'s first energy drink. [4]
Marketed as "energy fuel at a price you can swallow," [2] Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the United States. [5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there. [5] [6]
The drinks come in a variety of flavors (13 different ones as of 2020 [3] ). There are sugar-free versions of some flavors as well as 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans. [7]
The drink contains 160% daily value of vitamin C, 240% daily value of vitamin B6, and 830% daily value of vitamin B12 per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium. [8] Rip It drinks average about 160 mg of caffeine per 16 fl oz can, with the Le-MOAN’R flavor containing 204 mg of caffeine. [9] The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg. [10]
In 2020, the brand sponsored the 100Talk Podcast, aimed at fans of the 100 Thieves esports organization. [11] They previously sponsored Olympic champion alpine skier Julia Mancuso in 2010 [12] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012. [13]
The drink, before the departure from the Middle East, was widely consumed by U.S. forces in Afghanistan and Iraq. [14] [15] [6] In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular". [5] The brand highlights its support for the United States Military in its marketing. [16]
Rip It Energy Fuel is part of the National Beverage family of brands
Rip it Energy Fuel brand established in 2004 […] the core brand's message "energy fuel at a price you can swallow"
Rip It Energy Fuel has been thriving since 2004
National Beverage entered this growing segment [energy drinks] with its Rip It line of energy beverages
over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per can
Rip It can be found almost anywhere a soldier goes in the Middle East. It's as common as an MRE.
[…] in fifteen regular and seven sugar-free flavors […] With 17 awesome flavors to choose from
For over a decade, we've supported the United States Military, serving RIP IT at home and downrange since 2004.