 | |
| NYSE: ZVIA | |
| Industry | Beverage |
| Founded | 2007 |
| Headquarters | , U.S. |
Area served | Worldwide |
| Website | www |
Zevia is a Los Angeles based company [1] that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. [2] All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
In May 2012, the product was the best selling soda in Whole Foods. [2] By July 2013, it was the number seventeen zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda. [3] [4] By 2014 the firm's product was available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores. [5] [6] [7] [2] [8] [9]
In late 2013, the firm replaced their previous stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they called SweetSmart. [10] [11] In September 2016, the company announced that all their products had been reformulated to be sweetened only with stevia. [12]
Starting in 2016, Zevia introduced more products beyond its primary line of soft drinks. In June 2016, Zevia launched the Sparkling Water and energy drink product lines. [13] In October 2016, Zevia unveiled its Mixers line. [14]
In 2018, the company launched the Zevia Organic Tea line, in various tea flavors. [15]
In December 2019, Zevia launched its Kidz line. The drinks are packaged in smaller 7.5 ounce cans that feature classic Disney characters. [16]
Zevia claims that it was the top-selling carbonated soft drink brand on Amazon.com in 2020. [17]
As of 2021 [update] Zevia has six product lines, with 37 flavors. [17] [18] All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified Kosher and certified by The Non GMO Project. [19]
Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and artificial sweeteners. [8] The company was founded in Seattle, Washington by Derek Newman, Jessica Newman, and Ian Eisenberg. [20]
By the end of 2008, ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. [21] The company's 2008 revenue was $925,000, [22] and the product was available in 850 stores. [23] In 2010, Zevia reported a 300% increase in same-store sales over 2009. [24]
Paddy Spence bought Zevia in 2010 and became both CEO and chairman. [2] [25]
In June 2021, the company filed to go public with an IPO on the NYSE. [26] [27]
In July 2012, Zevia ran billboard ads in support of New York City's soda ban, [28] and Spence appeared on CNBC to promote healthier soda alternatives. [29]
In 2014, Zevia entered a sponsorship with Major League Baseball and became the official soda of the Oakland Athletics. The soda is sold in bottles at all concessions stands at the Oakland–Alameda County Coliseum. [30]
