 | |
| NYSE: ZVIA | |
| Industry | Beverage |
| Founded | 2007 |
| Headquarters | , U.S. |
Area served | Worldwide |
| Website | www |
Zevia is a Los Angeles based company [1] that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. [2] All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and artificial sweeteners. [3] The company was founded in Seattle, Washington by Derek Newman, Jessica Newman, and Ian Eisenberg. [4]
By the end of 2008, ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. [5] The company's 2008 revenue was $925,000, [6] and the product was available in 850 stores. [7] In 2010, Zevia reported a 300% increase in same-store sales over 2009. [8]
Paddy Spence bought Zevia in 2010 and became both CEO and chairman. [2] [9]
In July 2012, Zevia ran billboard ads in support of New York City's soda ban, [10] and Spence appeared on CNBC to promote healthier soda alternatives. [11]
In May 2012, the product was the best selling soda in Whole Foods. [2] By July 2013, it was the number seventeen zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda. [12] [13] By 2014 the firm's product was available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores. [14] [15] [16] [2] [3] [17]
In late 2013, the firm replaced their previous stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they called SweetSmart. [18] [19] In September 2016, the company announced that all their products had been reformulated to be sweetened only with stevia. [20]
In 2014, Zevia entered a sponsorship with Major League Baseball and became the official soda of the Oakland Athletics. The soda is sold in bottles at all concessions stands at the Oakland–Alameda County Coliseum. [21]
Starting in 2016, Zevia introduced more products beyond its primary line of soft drinks. In June 2016, Zevia launched the Sparkling Water and energy drink product lines. [22] In October 2016, Zevia unveiled its Mixers line. [23]
In 2018, the company launched the Zevia Organic Tea line, in various tea flavors. [24]
In December 2019, Zevia launched its Kidz line. The drinks are packaged in smaller 7.5 ounce cans that feature classic Disney characters. [25]
As of 2021 [update] , the company sells its products in the United States and Canada, but is looking to expand into other markets such as Western Europe, Latin America, and Asia. [26] Zevia sells directly to consumers via its website and Amazon.com, and in over 22,000 retail stores. Zevia claims that it was the top-selling carbonated soft drink brand on Amazon in 2020. [27]
In June 2021, the company filed to go public with an IPO on the NYSE. [28] [26]
As of 2021 [update] Zevia has six product lines, with 37 flavors. [27] [29] All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified Kosher and certified by The Non GMO Project. [30]
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc.. The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads "All the sugar and twice the caffeine!"
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
Tab was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.
Canada Dry is a Canadian-American brand of soft drinks founded in Toronto, Ontario, in 1904, and owned since 2008 by the American company Dr Pepper Snapple. For over 100 years, Canada Dry has been known mainly for its ginger ale, though the company also manufactures a number of other soft drinks and mixers. Although it originated in Canada, Canada Dry is now produced in many countries such as the United States, Panama, Mexico, Chile, Costa Rica, Japan, Turkey and in a number of countries of Europe and the Middle East.
Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company.
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Cherry cola, a distinctive soft drink blend of cherry-flavored syrup and cola, traces its roots to the United States, where it gained prominence in the realm of soda beverages. The origins of this concoction can be situated within the nostalgic ambiance of old-fashioned soda fountains, where it has been consumed by consumers for years.
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against 7-Up.
Pepsi Next is a discontinued cola-flavored carbonated soft drink produced by PepsiCo. It was a variant of the Pepsi cola range.
