The bottle is red with a yellow-white drink. Reload contains 130mg caffeine per 330ml.
The energy drink was launched by three young Canadian entrepreneurs Frederico Panetta, Vincent Langlois and Frédérik Chapleau. The business "success story" made the headlines, mainly because the company signed an agreement with Macs/Couche-Tard, one of the major Canadian retailers, replacing KMX energy drink, a beverage marketed and promoted by Coca-Cola. Therefore, this "David against Goliath" story made the headlines.
After Red Bull gained the Canadian market following regulation changes by the Natural Health Product Directorate, the main associate (Vincent Langlois) invested in R&D to develop a new generation of energy products called "energy strips". Vincent Langlois, through his company, signed a distribution deal with various retailers including Shoppers Drug Mart in Canada and Walmart in Quebec.
The Reload energy strips were awarded the best innovative new nutraceutical product in 2005 by an independent committee during a national trade show in Montreal.[citation needed] The launch also attracted media's attention.
Sobeys Inc. is the second largest supermarket chain in Canada after Loblaw Companies Limited, with over 1,500 stores operating across Canada under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than C$25.1 billion in the fiscal 2019 operating year. It is a wholly owned subsidiary of Empire Company Limited, a Canadian business conglomerate.
Dollarama is a Canadian dollar store retail chain headquartered in Montreal. Since 2009 it is Canada's biggest retailer of items for five dollars or less. Dollarama has over 1400 stores and is active in all Canada; Ontario has the most stores.
Quebec comics are French language comics produced primarily in the Canadian province of Quebec, and read both within and outside Canada, particularly in French-speaking Europe.
The Jean Coutu Group (PJC) Inc. is a Canadian drugstore chain headquartered in Varennes, Quebec. It has more than 400 franchised locations in New Brunswick, Ontario and Quebec under the PJC Jean Coutu, PJC Clinique, and PJC Santé banners. The company was once the third largest distributor and retailer of pharmaceuticals and related products in North America, with nearly 2,200 drug stores. Its American stores have been sold to Rite Aid.
Virgin Drinks was a company that marketed Virgin Cola and Virgin Vodka. It was a subsidiary of the Virgin Group owned by Richard Branson.
Double-Cola is the name of a carbonated soft drink. It is manufactured by The Double Cola Company, headquartered in Chattanooga, Tennessee.
Rockstar is an energy drink created in 2001, which, as of 2020, has a 0.3% market share of the US non-alcoholic beverage market. Rockstar is based in Purchase, New York. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion.
Suncor Energy is a Canadian integrated energy company based in Calgary, Alberta. It specializes in production of synthetic crude from oil sands. In the 2020 Forbes Global 2000, Suncor Energy was ranked as the 48th-largest public company in the world.
Priape is a privately held Canadian company, headquartered in Montreal, Quebec. Priape owned and operated several retail stores specializing in DVDs, books, clothing, leather, sex toys, and other products that appeal to the gay consumer.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to The Coca-Cola Company in 2015.
Boost Drinks Limited is a British drinks company that sells primarily energy and sports drinks through convenience stores, independent retail chains and petrol forecourts. It was established in 2001 and is headquartered in Leeds.
Sleep Country Canada Holdings Inc. is a Canadian mattress retailer and with over 250 stores operating in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island and Nova Scotia.
The ALDO Group branded as ALDO, is a Canadian multinational corporation retailer that owns and operates a worldwide chain of shoe and accessories stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972, where its corporate headquarters based in the Montreal borough of Saint-Laurent, Quebec remain today. It has grown to become a worldwide corporation, with nearly 3,000 stores across 100 countries, under three retail banners: ALDO, Call It Spring/Spring and GLOBO. Stores in Canada, the U.S., the U.K., and Ireland are owned by the Group, while international stores are franchised. The company once operated the now closed or rebranded banners Little Burgundy, Simard & Voyer, Christian Shoes, Access, Pegabo, Transit, Stoneridge, Locale, Feetfirst and FIRST.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Beaver Buzz is an energy drink line produced in Canada Double D Beverage Co. of British Columbia, under the brand of Canadian Beaver Buzz Energy. The beverages include taurine, caffeine, Siberian Ginseng, Guarana seed extract and various vitamins, and uses cane sugar instead of commonly used high fructose corn syrup. Product variations include Citrus, Green tea, Saskatoon berry, Root Beer, Black Currant, Original, Pineapple Mango, and Canadian Punch flavours. Beaver Buzz contains 180 mg caffeine in a standard 473 ml can.
Carabao Dang Energy Drink is a Thai energy drink launched in 2002 by Carabao Tawandang Co Ltd. It is now Thailand's second most popular energy drink. It is the key brand of Carabao Tawandang in Thailand, with an estimated 21 per cent market share in 2014.
Slow Cow is a relaxation drink, dubbed an "anti-energy" drink, produced in Quebec, Canada, by the company Slow Cow Drink Inc. it was created to "help people slow down" and parodied Red Bull by using packaging similar to that of the popular energy drink. Slow Cow was launched in Quebec in December 2008, with plans to sell the product in the rest of Canada, and in France, the United Arab Emirates, Lebanon, the United States, Russia, Hong Kong, Italy, Iceland, China and the Czech Republic.
Nae Danger is an energy drink from Scotland. It is claimed to be the first and only carbonated energy drink to have been created, branded and manufactured in Scotland, which is contested with IrnBru32 which was released in 2006 by A.G. Barr. Released in August 2012, the drink is a creation of Ross Gourlay, a Scottish entrepreneur from Bishopbriggs. Gourlay hoped to gain a slice of the growing caffeinated drinks market and also encourage recognisable Scottish brands within the UK. There are two main flavours: Blue Raspberry and Red Blueberry.
Michel "Sky" Langlois is a Canadian outlaw biker and gangster who served as the second national president of the Hells Angels Motorcycle Club in Canada. A founding member of the Popeyes biker gang, which amalgamated with the Hells Angels in 1977, Langlois was convicted as an accessory to murder in the club's internal Lennoxville massacre of 1985, and later of conspiracy to commit murder for his role in the 1994–2002 Quebec Biker War.
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