 | |
| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage |
| Country of origin | United States |
| Introduced | 2019 [1] |
| Website | reignbodyfuel |
Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation. [2] [3] It is available in 16 flavors. [4] Its markets are North America, South America and Europe.
In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark. [5] In 2021, Monster won the trade dress lawsuit. [6]
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted. [7]
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr. [8]
Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, with a bitter aftertaste. It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.
The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Rockstar is an energy drink created in 2001, which, as of 2020, has a 0.3% market share of the US non-alcoholic beverage market. Rockstar is based in Purchase, New York. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion.
Monster Energy is an energy drink that was created by Hansen Natural Company in April 2002. As of March 2019, Monster Energy had a 35% share of the energy drink market, the second highest share after Red Bull.
Fruitopia was a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by decade's end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Minute Maid. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day.
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Liquid Death is a canned-water company founded by Mike Cessario. Its tagline is "murder your thirst". The drink is sold in a 16.9 US fl oz (500 ml) "tallboy" drink can. Its water is canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt. The drink began selling to consumers on its website in January 2019. Its manufacturer is Supplying Demand, Inc. As of October 2022, the company is valued at $700 million, though according to Dan Primack of Axios, the valuation could be viewed "skeptically" as it was an insider-led round.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to The Coca-Cola Company in 2015.
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Four Loko's recipe formerly included caffeine. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. The name "Four" is derived from the original drink having four "key ingredients".
NOS is an energy drink sold in 16-and-24-US-fluid-ounce cans. The drink was also distributed in a bottle designed to look like a NOS tank but this bottle has been discontinued. Formerly a property of The Coca-Cola Company, it is currently produced by Monster Beverage and licensed by Holley Performance, which owns the trademark. NOS contains high levels of taurine and caffeine, and it also contains guarana. L-Theanine was removed as a "CMPLX6" ingredient in 2016, with inositol becoming listed as one of the six featured ingredients on the can. NOS Energy is currently available in Original, GT Grape, Nitro Mango, and Sonic Sour.
Cocaine, also known as No Name, is a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, a corporation located in Florida. As of 2020, Bang is the third highest selling energy drink in the United States, behind Monster and Red Bull. The brand is known for its bold public image; along with sponsoring numerous influencers on social media such as TikTok and Instagram, the company's founder Jack Owoc has also accumulated social media attention through the beverage's popularity.
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise.
CytoSport is an American manufacturer of sports-oriented nutritional products, or "supplements" based in Benicia, California. It offers a line of protein-enhanced powders, shakes, and bars, and has broken into the mainstream market with a ready-to-drink form of protein supplement Muscle Milk, a non-dairy beverage which is trans-fat- and lactose-free, contains no high fructose corn syrup and is shelf stable. Muscle Milk mainly markets on taste by using familiar milkshake flavors such as banana, milk chocolate and vanilla to drive consumers to the product, along with multiple drink sizes and formats, including powders and being sold in convenience stores alongside regular energy drinks and sports drinks. In Canada, the product is branded as Muscle Mlk, a modification required in Canada to avoid confusion with milk.
L'Chaim Kosher Vodka is a line of Israeli kosher alcoholic beverages. It is distributed by Group Force Capital, LLC of Miami, Florida, in the Wynwood Art District. L'Chaim is certified kosher by the Orthodox Union, the largest certifying body in the world. It is one of a number of certified kosher spirits.
Twin Peaks is an American chain of sports bars and restaurants based in Lewisville, Texas, which has been described as an "ultimate sports lodge" and breastaurant along with similar chains. The chain is known for having its waitresses, primarily young women and typically referred to as "Twin Peaks Girls", dress in revealing uniforms that consist of cleavage- and midriff-revealing red plaid tops, as well as khaki or denim short shorts. At other times, waitresses wear revealing seasonal or themed outfits. Restaurants are decorated in the theme of a wilderness lodge and serve a mix of American, Southwest and Southern cuisines as well as alcohol. The chain's slogan is "Eats. Drinks. Scenic Views."
BODYARMOR is an American sports drink brand fully owned by The Coca-Cola Company. Products launched under brand include: Sports, Lyte Sports, Edge Sports, and SportWater.
White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors.
