G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in Hauppauge, New York.[1][2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.[citation needed]
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]
Overview
Green Apple and Coconut energy formula packsA G Fuel Watermelon tub and G Fuel Blue Ice tub
In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.[13]
On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".[14][15] The company also banned users who mentioned the event from their Twitch live chat.[16] More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[17][14]
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