G Fuel

Last updated

G Fuel
G Fuel logo 2025.png
Type Drink mix
ManufacturerGamma Labs
Country of origin United States
Introduced2012;13 years ago (2012)
Website gfuel.com

G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in Hauppauge, New York. [1] [2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.[ citation needed ]

Contents

G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others. [3]

It is one of the largest energy drink companies in the United States, with an estimated $50 million in annual revenue. [4]

Overview

Logo before June 10, 2025 G Fuel logo.svg
Logo before June 10, 2025
Green Apple and Coconut energy formula packs G Fuel Energy Formula.jpg
Green Apple and Coconut energy formula packs
A G Fuel Watermelon tub and G Fuel Blue Ice tub Tubs of G Fuel 1.jpg
A G Fuel Watermelon tub and G Fuel Blue Ice tub

A serving of G Fuel contains 140 to 150 mg of caffeine. [5] [6] G Fuel is available in multiple flavors, typically fruit-based, such as lingonberry, [7] fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies, [8] [9] [10] game studios, [11] [12] video game media companies, [13] and musicians, to create custom, promotional flavors. [14]

Controversy

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65. [15]

On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers". [16] [17] The company also banned users who mentioned the event from their Twitch live chat. [18] More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident. [19] [16]

References

  1. ↑ Stout, Hilary (May 19, 2015). "Selling the Young on 'Gaming Fuel'". The New York Times. Archived from the original on July 18, 2017. Retrieved February 16, 2019.
  2. ↑ "G Fuel drinks big for gamers, but are they safe?". ABC7 New York. February 3, 2017. Archived from the original on March 31, 2019. Retrieved March 31, 2019.
  3. ↑ "G Fuel: Best Gaming And Esports Energy Drink". G Fuel. Archived from the original on October 29, 2019. Retrieved October 31, 2019.
  4. ↑ Baqery, Mohsen (September 3, 2025). "G Fuel Is Seemingly Shutting Down, But There's a Catch". Game Rant. Retrieved September 16, 2025.
  5. ↑ "Caffeine in G-Fuel Energy Drink Mix". caffeineinformer.com. Archived from the original on February 18, 2019. Retrieved February 17, 2019.
  6. ↑ "Energy drink makers target young gamers". health.heraldtribune.com. June 2, 2015. Retrieved February 17, 2019.
  7. ↑ Cross, Greta. "Is GFuel shutting down? No. But here's what really happened". USA TODAY. Retrieved September 16, 2025.
  8. ↑ "G Fuel partners with Spider-Man: No Way Home for a massive special edition series". Stack3D. November 16, 2021. Retrieved November 24, 2021.
  9. ↑ "G Fuel and Warner Bros. Consumer Products Team Up to Create The One — Inspired by the New Film 'The Matrix Resurrections'". G Fuel. Archived from the original on April 29, 2022. Retrieved April 17, 2022.
  10. ↑ FUEL, G. "New G Fuel Fortune Blend Inspired by Sony Pictures' "Uncharted" Available for Pre-Order". www.prnewswire.com (Press release). Archived from the original on May 10, 2022. Retrieved April 17, 2022.
  11. ↑ "DOOM Eternal Gets G Fuel Drinks "Sour Demon'ade" & "Spicy Demon'ade Reskin"". MP1st. March 15, 2021. Archived from the original on March 17, 2021. Retrieved March 17, 2021.
  12. ↑ "Celebrate World Tetris® Day With G Fuel's New Tetris™ Blast Energy Drink". G Fuel. June 6, 2021. Archived from the original on October 23, 2021. Retrieved October 23, 2021.
  13. ↑ "G Fuel partners with Enthusiast Gaming amidst Titans turnover". Esportz Network. May 8, 2020. Archived from the original on May 25, 2020. Retrieved May 22, 2020.
  14. ↑ "G Fuel and Rapper Logic to Launch "Bobby Boysenberry" Energy Drink". BevNET.com. February 4, 2021. Archived from the original on February 26, 2021. Retrieved March 17, 2021.
  15. ↑ Hitt, Kevin (April 2, 2018). "Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements". Archived from the original on June 10, 2020. Retrieved March 6, 2020.
  16. 1 2 Lee, Alexander (September 7, 2022). "How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship". Digiday. Archived from the original on October 7, 2024. Retrieved October 3, 2024.
  17. ↑ Moosa, Shane (June 17, 2022). "GFuel fires staff hours after reporting higher-up's slurs to HR". GINX. Archived from the original on June 27, 2022. Retrieved July 15, 2022.
  18. ↑ Warren, Mark (June 17, 2022). "G Fuel Causes Controversy Via Sudden Firings and Executive's Alleged Use of "Derogatory Terms"". gfinityesports.com. Archived from the original on July 15, 2022. Retrieved July 15, 2022.
  19. ↑ Parker, Jason (June 17, 2022). "GFuel fires 7 employees for allegedly protesting against slur used during team call". sportskeeda.com. Archived from the original on July 15, 2022. Retrieved July 15, 2022.
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