This article needs additional citations for verification .(March 2013) |
Type | Energy drink |
---|---|
Manufacturer | The Coca-Cola Company |
Country of origin | USA |
Introduced | February 2006 |
Website | www |
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin), it has a translucent pink color, and is lightly carbonated.
It is packed in 10.5-US-fluid-ounce (311 ml) slim cans (with a shape similar to the can used for Red Bull). The New Yorker notes that the original Tab has 31 milligrams of caffeine and less than 1 calorie (4.2 kJ) per serving, while Tab Energy has 95 milligrams of caffeine and 5 calories (21 kJ). (It also contains 785 mg taurine, 116 mg ginseng extract, 19 mg carnitine, and 0.90 mg guarana extract, according to the can.)
The drink is currently being targeted and advertised towards a female market as illustrated by the pink color theme and slogan 'Fuel to be Fabulous'. The song used in the American version of the commercial is "Cobrastyle" by the Teddybears.
Tab Energy is also available in Mexico since December 2006, in New Zealand since February 26, 2007, and in Spain since September 2008 under the name Tab Fabulous. This drink has been discontinued by Coca-Cola. [1]
Ingredients are carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate, ginseng extract, caffeine, vegetable juice, acesulfame potassium, sucralose, carnitine fumarate, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), Guarana extract, and cyanocobalamin (Vitamin B12).
The Tab energy drink campaign was driven by Hollywood Lifestyle. The product launch was on Feb. 2, 2006 with a premiere party during New York Fashion Week ‘06. Their ad campaign slogan is “Tab Energy... Fuel To Be Fabulous”. The original broadcast of the Tab Energy commercial aired during the Oscar telecast in 2006. The commercial features well dressed, attractive women, who could very well be Hollywood stars, and their daily activities, including shopping for extravagant clothing, driving expensive cars, dining at exclusive restaurants, and dating exceedingly handsome gentlemen. [2]
The official website for the drink has various features, including links to photos of Tab launch parties at exclusive venues.
In addition, FoxNews.com published an article called “Pink Power: Tab Is Back, Sort Of” that mentions how Tab is the new favorite energy drink of Hollywood stars. There are even people quoted within the article that mention how “Nicole Richie and Fergie (from The Black Eyed Peas) were seen guzzling Tab Energy drink all over Manhattan… and when these two put their stamp of approval on a product, expect other celebrities to follow suit” and that “"[t]he design is great and it is a much prettier can to be caught by the paparazzi drinking — and the pink design makes it almost like an accessory.” [3]
Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc.. The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads "All the sugar and twice the caffeine!"
An energy drink is a type of functional beverage containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous other possible ingredients.
Rockstar is an energy drink created in 2001, which, as of 2020, had a 10% market share of the global energy drink market, the third-highest after Red Bull and Monster Energy. Rockstar is based in Purchase, New York. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. Since March 2020 Rockstar is a part of PepsiCo.
Powerade is a sports drink created and sold by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo.
V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company.
Pepsi Wild Cherry is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, and a vanilla-flavored version Pepsi Cherry Vanilla is also available. Alongside the beverages, a lip balm version is also available. Pepsi Wild Cherry is currently sold in the United States and Canada as a regular, permanent product.
Rip It is an American brand of energy drink that is produced and distributed by National Beverage Corp., maker of Shasta, Faygo, and La Croix. It was introduced in 2004 and is National Beverage Corp.'s first energy drink.
Relentless is the brand name of an energy drink created in February 2006 by the Coca-Cola Company. After a deal on 14 August 2014 seeing Coca-Cola purchase a 16.7% stake in Monster Energy, the ownership of the Relentless brand was transferred to Monster Energy and Monster Energy's non-energy brands transferred to Coca-Cola.
Vault was a sweetened energy drink and carbonated beverage that was released by The Coca-Cola Company in June 2005 and marketed until December 2011. It was touted as an artificially flavored hybrid energy soda. Coca-Cola was marketing Vault as a combination with the slogan "Drinks like a soda, kicks like an energy drink," as well as "The Taste. The Quench. The Kick." "Get it done, and then some", "Chug & Charge", and "Get to it!".
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
NOS is an energy drink sold in 16-and-24-US-fluid-ounce cans. The drink was also distributed in a bottle designed to look like a NOS tank but this bottle has been discontinued. Formerly a property of the Coca-Cola Company, it is currently produced by Monster Beverage and licensed by Holley Performance, which owns the trademark. NOS contains 160 mg of caffeine, with an unknown amount of taurine and guarana. L-Theanine was removed as a "CMPLX6" ingredient in 2016, with inositol becoming listed as one of the six featured ingredients on the can. NOS Energy is currently available in Original, GT Grape, and Sonic Sour.
Cocaine, also known as No Name, is a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Pepsi Zero Sugar, is a zero-calorie, sugar-free, formerly ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi. A new logo was introduced in 2020.
Burn is an energy drink owned and distributed by Monster Beverage Corporation, carrying the official tagline "Fuel your fire". Burn is distributed in more than 80 countries.
Nutrisoda was the brand name of a nutrient-enhanced soda sold in the United States by the Ardea Beverage Company.
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects.
Sting Energy is a carbonated energy drink produced by Rockstar Inc.. Sting is available in flavors such as the original Gold Rush, Gold, Power Pacq, Power Lime (Kiwifruit/Lime), Berry Blast (Strawberry) and blue thunder.