Editor | Vatsala Kaul Banerjee [1] |
---|---|
Language | English |
Series | Limca Book of Records |
Subject | National records by Indians |
Genre | Indian National Record, Reference Book |
Published | 1987–present |
Publisher | Coca-Cola India (local division of Coca Cola Company) |
Publication date | Annually |
Publication place | India |
ISBN | 9788190114868 |
Website | coca-colaindia.com |
The Limca Book of Records is an annual reference book published in India documenting world records held by Indians. The records are further categorised into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema. [2] [ non-primary source needed ]
The Limca Book of Records is published in English and is a promotional tool of Limca, a soft drink brand, owned by the Coca Cola Company, it is a localised equivalent of the Guinness World Records . [3] [ non-primary source needed ]
The Limca Book of Records was first published in 1990, when the Limca soft drink brand was owned by Parle Bisleri. It was started originally by Ramesh Chauhan, who sold it to The Coca-Cola Company in 1993. [4] The book continued to be published by Coca-Cola. The Limca Book of Records is now published with the patronage of Coca-Cola India which manufactures Limca.
Its year 2006 edition was launched in New Delhi by Atul Singh, CEO of Coca-Cola India. [5]
On 25 September 2007, a special edition was released by Coca-Cola to commemorate 60 years of India's independence.
The 20th edition of this book was released by Amitabh Bachchan in March 2009. [6] Indian Space Research Organisation (ISRO) chief G. Madhavan Nair also participated in this event. [7]
The 21st text edition of the book was launched on 29 March 2011. As the sports achievers special edition, it pays special tribute to the Indian athletes in the 2010 Commonwealth Games and Asian Games.
The 25th edition marking the Silver Jubilee of the book's publication was launched on International Women’s Day in 2014. [8] [9]
The 26th edition of Limca Book of Records was launched at the Jaipur Literature Festival in January 2015. [10] [11]
The 27th edition of Limca Book of Records is The Specially Abled Edition in 2016. [12]
Since 1992, Limca Book of Records has featured 'People of the Year'. A panel of judges (including the editorial team) selects people who have consistently contributed to 'Indian excellence'. [13]
Coca-colaindia.com published an online Limca book of records archive [14] featuring several landmark records set in India.
In 1996, the Indian national television channel Doordarshan broadcast 19 episodes of Limca Book Of Records Ki Anokhi Duniya which were hosted by Siddharth Kak and featured events from the book.
In 2008, Star TV News Channel aired Limca Book of Records Wah India Show on Saturdays and Sundays from April to December. [15]
Siddarth Kak made the film Triumph of the Spirit about the Limca Book of Records. [16] The film was broadcast by the National Geographic group Fox History and Entertainment channel in 2010.
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.
Adnan Sami Khan is an Indian singer, musician, music composer, actor and pianist. He performs Indian and Western music in many languages, such as Hindi, Urdu, English, Telugu, Tamil, and Kannada. He has been awarded with Padma Shri for his remarkable contribution in music. His most notable instrument is the piano. He has been credited as "the first musician to have played the santoor and Indian classical music on the piano". A review in the US-based Keyboard magazine described him as the fastest keyboard player in the world and called him the keyboard discovery of the nineties.
Gold Spot was an artificially orange-flavored carbonated soft drink created by Parle Products, introduced in 1952. It was named after the company’s successful Parle Gold Star peppermint product and was popular with kids. Gold Spot went over to Parle Bisleri as part of family partitions of the business.
Maaza is a Coca-Cola fruit drink brand from India and marketed in Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink.
Bisleri International is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks.
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite.
Yeh Dil Maange More! is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. It combines Hindi and English, literally meaning This Heart Desires More, which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India. The worldwide Pepsi commercial featuring the song, Ask for More, written by Janet Jackson was released in November 2007, later released a single in January 2008.
Netball Federation of India (NFI) is the national governing body of Netball in India. NFI is a non-profit, government funded organisation affiliated with the International Netball Federation (INF), the Asian Federation of Netball Association (AFNA) and the Indian Olympic Association (IOA) and recognised by the Ministry of Youth Affairs and Sports. NFI was established in 1978 to standardise rules and regulations and to promote and develop the growth of netball in India. NFI operates all the Indian national representative netball sides, including the India national netball team and youth sides as well. NFI is also responsible for organising and hosting netball tournaments within India and scheduling the home international fixtures. Vagish Pathak is the current president of the organisation.
Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report.
Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. It was originally owned by the Pandole family, a well-known Parsi business name. In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.
RimZim is a brand of masala soda currently owned and marketed by Coca-Cola in India. The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.
Michael McCleary is a New Zealand songwriter, composer, performer, producer and director based in Mumbai, India since 2007. He has worked on a large number of advertisements such as for brands such as Levi's, Coca-Cola, Vodafone and films such as Waiting, Margarita with a Straw, Shaitan and Shanghai.
Pradeep Kumar Chowbey is an Indian surgeon, known for laparoscopic and bariatric surgeries. He is the incumbent Executive vice chairman of the Max Healthcare, Chairman of the Minimal Access, Metabolic & Bariatric Surgery and Allied Surgical Specialities of the Max Healthcare Institute, New Delhi. He is the founder of the Minimal Access, Metabolic & Bariatric Surgery Centre at the Sir Ganga Ram Hospital, New Delhi and has served as the Honorary Surgeon to the President of India, Dalai Lama and the Indian Armed Forces (AFMS). The Government of India awarded him the fourth highest civilian honour of the Padma Shri in 2002.
Natural Ice Cream, d/b/a Naturals, is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu in Mumbai in 1984.
Coca-Cola India is a subsidiary of The Coca-Cola Company and operates in India. Sanket Ray is President of India and Southwest Asia for The Coca‑Cola Company. Ray, who joined the company in 2004, was named to this position in 2020.
Amit Shankar is an advertising professional-turned-author. Currently based out of Gurgaon, Shankar has written five fiction titles, and authored and edited two international poetry collections. His short stories have been adapted into films, plays and skits. His titles have represented contemporary Indian fiction at Frankfurt Book Fair and the Beijing Book Fair.
Prithveesh K. Bhat or Prathvish K. Bhat is an Indian Rubik's Cube speedcuber and mosaic artist. He has set several Rubik's Cube records, including two Guinness World Records namely ′Largest Dual Sided Rubik’s Cube Mosaic′, leading a team of 20 members and ′Most contributions to a Rubik's cube mosaic′, leading a team of 293 people.
People of the Year is one of the most prominent awards in India. Constituted by Coca-Cola India, to honor people who have consistently contributed to 'Indian excellence'. Prominent recipients of award include Anand Mahindra, Amitabh Bachchan, Naseeruddin Shah, Lata Mangeshkar, Mani Ratnam, Abhinav Bindra, Sachin Tendulkar, Justice J.S. Verma, Akbar Khan, Kamal Haasan and Gulzar.