List of Coca-Cola slogans

The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886. ^{[1] [2] [3]} The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.

United States (also Canada, UK, and Ireland)

Slogans used by Coca-Cola in the United States are typically also used in Canada, Ireland, and the United Kingdom.

• 1886 – Drink Coca-Cola ^{[4] [1]}
• 1886 – Delicious and Refreshing ^[5]
• 1905 – Coca-Cola revives and sustains. ^[2]
• 1906 – The Great National Temperance Beverage. ^{[2] [1]}
• 1908 – Good til the last drop. ^{[2] [6]}
• 1910 – Whenever you see an Arrow think of Coca-Cola ^{[7] [6]}
• 1917 – Three million a day. ^{[6] [8]}
• 1922 – Thirst knows no season. ^{[2] [1]}
• 1923 – Enjoy thirst. ^{[1] [6]}
• 1924 – Refresh yourself. ^{[1] [6]}
• 1925 – Six million a day. ^{[4] [6]}
• 1926 – It had to be good to get where it is. ^[9]
• 1927 – Pure as Sunlight. ^[1]
• 1927 – Around the corner from anywhere. ^[8]
• 1928 – Coca-Cola ... pure drink of natural flavors. ^[8]
• 1929 – The pause that refreshes. ^{[4] [10]}
• 1932 – Ice-cold sunshine. ^{[1] [6]}
• 1937 – America's Favorite Moment ^[8]
• 1938 – The best friend thirst ever had. ^{[6] [8]}
• 1938 – Thirst asks nothing more. ^[8]
• 1939 – Coca-Cola goes along. ^[8]
• 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola ^{[1] [8]}
• 1941 – Coca Cola is Coke ^{[8] [6]}
• 1942 – The only thing like Coca-Cola is Coca-Cola itself. ^{[1] [8]}
• 1944 – How about a Coke? ^[8]
• 1945 – Passport to refreshment. ^{[6] [8]}
• 1947 – Coke knows no season. ^[8]
• 1948 – Where There's Coke There's Hospitality. ^[6]
• 1949 – Along the Highway to Anywhere. ^[8]
• 1952 – What you want is a Coke. ^{[6] [8]}
• 1954 – For people on the go. ^{[6] [8]}
• 1956 – Coca-Cola...makes good things taste better. ^{[6] [8]}
• 1957 – Sign of good taste. ^{[4] [6]}
• 1958 – The cold, crisp taste of Coke. ^{[6] [8]}
• 1958 – Coca-Cola refreshes you best. ^[8]
• 1959 – Be Really Refreshed, with a related jingle performed byThe McGuire Sisters ^{[11] [12]}
• 1963 – Things go better with Coke, with a related jingle performed by the The Limeliters. ^{[2] [6]}
• 1969 – It's the Real Thing. ^{[13] [2] [1] [14]}
• 1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers ^{[4] [2] [1] [15]}
• 1975 – Look up, America. ^[16]
• 1976 – Coke adds life. ^[8]
• 1979 – Have a Coke and a smile ^[6] , see the related commercial "Hey Kid, Catch!"
• 1980 – Coke is it! ^{[17] [18]}
• 1985 – America's real choice ^{[6] [17]}
• 1985 – We've Got a Taste for You ^{[17] [16] [1]}
• 1986 – Red, White & You, for Coca-Cola Classic ^{[16] [1]}
• 1986 – Catch the Wave, for New Coke ^{[17] [16]}
• 1987 – Can't Beat the Feeling ^{[2] [19]}
• 1989 – Official Soft Drink of Summer ^{[1] [6]}
• 1991 – Can't Beat The Real Thing. ^{[13] [4]}
• 1993 – Always Coca-Cola. ^{[4] [10] [20]}
• 1995 – Always and Only Coca-Cola; secondary radio jingle ^[8]
• 1998 – Born to be red. ^[6]
• 1998 – Coca-Cola always the real thing! (UK) ^[21]
• 1999 – Coca-Cola. Enjoy. ^{[6] [22]}
• 2001 – Life tastes good ^{[1] [6]}
• 2003 – Coca-Cola...Real. ^[1]
• 2005 – Make It Real. ^[13]
• 2006 – The Coke side of life ^{[6] [8]}
• 2009 – Open Happiness ^{[10] [2] [1]}
• 2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell ^{[23] [2]}
• 2020 – Turn Up Your Rhythm ^{[24] [25]}
• 2020 – Together Tastes Better ^{[26] [27]}
• 2020 – Open like never before ^{[28] [29] [30] [6]}
• 2021 – Real Magic ^[6]

Australia and New Zealand

Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards. ^[31]

• 1961 – Be refreshed ^[6]
• 1964 – Things go better with Coke ^{[2] [6]}
• 1972 – It's the real thing ^[14]
• 1977 – Coke adds life ^[8]
• 1980 – Smile ^[6]
• 1982 – Coke is it! ^[17]
• 1989 – You Can't Beat the Feeling ^{[2] [19]}
• 1993 – Always Coca-Cola ^[20]
• 2000 – Coca-Cola. Enjoy. ^{[6] [22]}
• 2001 – Life tastes good ^[6]
• 2004 – Coca-Cola...Real. ^[1]
• 2007 – The Coke side of life ^[10]
• 2010 – Open Happiness
• 2011 – Share a Coke ^[32]
• 2016 – Real Taste. Uplifting Refreshment ^[33]
• 2016 – Taste The Feeling
• 2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori) ^{[34] [35]}
• 2020 – Together Tastes Better ^{[26] [27]}
• 2021 – Real Magic ^[36]

Czech Republic

Coca-Cola was first bottled in Czechoslovakia in 1971. ^[37]

• 1982 – Coca-Cola.To je ono! (Coke is it!) ^[33]
• 1990 – Coca-Cola je to pravé! (The Real Thing!) ^[1]
• 1994 – Vždy Coca-Cola (Always Coca-Cola) ^{[38] [20]}
• 1995 – Osvěžení, jaké jste ještě nezažili! (Refreshment you have yet to experience!), for Coca-Cola Light
• 1996 – Žij jinak! (Live differently!), for Coca-Cola Cherry
• 1996 – Coca-Cola, to pravé Vánoční osvěžení (Coca-Cola, the real Christmas refreshment)
• 1997 – Coca-Cola je k jídlu to pravé (Coca-Cola is good with Food)
• 1997 – Překvapení pod každým víčkem (Surprise under every cap)
• 1997 – To pravé Vánoční osvěžení! (The real Christmas refreshment)
• 1998 – Žízeň uhasí, mysl osvěží (Quenches thirst, refreshes mind)
• 1998 – Už pro ten pocit (Just for the feeling), for Coca-Cola Light
• 200x – Pravá chuť. Zero cukr. (Real taste. Zero sugar), for Coca-Cola Zero
• 2000 – Vychutnejte si! (Enjoy!) ^{[6] [22]}
• 2001 – Vychutnejte si to pravé Vánoční osvěžení (Enjoy the real Christmas refreshment)
• 2002 – Chuť, kterou miluje celý svět (A taste the whole world loves)
• 2002 – Osvěž se na Ex! (Refresh yourself in one shot)
• 2003 – Chihuahua! Spolu na jedné vlně! (Chihuahua! Together on one wave!)
• 2003 – To pravé Vánoční osvěžení (The real Christmas refreshment)
• 2004 – Vždy osvěží (Always Refreshes)
• 2006 – Ber život s radostí (Enjoy life with happiness)
• 2006 – Neodolatelná chuť (Irresistible taste), for Coca-Cola Light
• 2007 – Podělte se o kouzlo Vánoc (Pass on the Christmas Spirit)
• 2008 – Vánoce s chutí (Christmas with taste)
• 2009 – Radost otevřít (Open joy)
• 2012 – Pravá chuť. Nula cukru. Je to možné? (Real taste. Zero sugar. Possible?), for Coca-Cola Zero
• 2016 – Taste the Feeling
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Egypt

• 1951 – Moment of Relaxation...benefits thousands of Egyptians ^[40]
• 1951 – The Pause that Refreshes...benefits thousands of Egyptians ^[40]

Germany

• 194x – Mach mal Pause (Take a break) ^[41]
• 1976 – Coke macht mehr draus (Coke Adds Life) ^[41]
• 2023 – Recipe for Magic ^{[39] : 90}

Hungary

Coca-Cola began operating in Hungary in 1968. ^[42]

• 1989 – Csúcs ez az érzés (You Can't Beat the Feeling) ^{[2] [19]}
• 1993 – Mindig Coca-Cola (Always Coca-Cola) ^{[4] [10] [20]}
• 1996 – Coca‑Cola. Érezd (Coca-Cola. Enjoy) ^[33]
• 2001 – Élni jó (Living is good) ^[43]
• 2006 – Az élet Coke oldalán (The Coke Side of Life) ^[6]
• 2009 – Nyiss a Boldogságra (Open Happiness) ^[44]
• 2016 – Kóstold meg az érzést (Taste the Feeling)
• 2023 – Recipe for Magic ^{[39] : 90}

India

Coca-Cola was first sold in India in 1956. ^[45] However, the company left India in 1977 after the government required the submission of its formula. ^[45] Coke returned to India in 1993 as Coca-Cola India. ^[45]

• 1956 – Refresh Yourself ^[45]
• पीओ सर उठा के (Pī'ō sar uṭhā kē, Drink with pride)
• 1971 – Things Go Better with Coke ^[14]
• 1993 – Life Ho To Aisi (Life As It Should Be) ^[20]
• 200x – जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!) ^[46]
• 2002 – ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!) ^{[47] [3] [6] [46] [48]}
• 200x – Pio Sar Utha Ke ^[46]
• 200x – Sabka Thanda Ek ^[46]
• 2009 – Taste The Feeling ^[46]
• 2009 – Open Happiness ^{[46] [33]}
• 20xx – Khud Ko Jagaa, Ek Thanda Lagaa ^[46]
• 2011 – Burrrrrrrrr! ^[33]
• 201x – Coke khule toh baat chale (Coke opens, the conversation starts) ^[46]
• 201x – Har Rishta Bola, Mere Naam Ki Coca-Cola ^[46]
• 201x – Say it with Coke! ^[46]
• 2021 – Real Magic ^{[36] [49]}
• 2023 – Recipe for Magic ^{[39] : 90}

Indonesia and Malaysia

• 1970 – Minumlah Coca-Cola (Drink Coca-Cola)
• 1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!) ^[33]
• 1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!) ^[33]
• 1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling) ^{[2] [19]}
• 1993 – Always Coca-Cola ^{[4] [10] [20]}
• 1996 – Semangat Coca-Cola (Coca-Cola Enjoy) ^[33]
• 2003 – Rasakan Semangat Hidup (Life Tastes Good) ^[33]
• 2003 – Segarkan Harimu (Refresh Your Day)
• 2004 – Segarnya Mantap (Feel Refreshed)
• 2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life) ^[6]
• 2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life) ^[6]
• 2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life)
• 2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero
• 2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness) ^[1]
• 2009 – Buka Semangat Baru (Open Happiness) ^[1]
• 2010 – Segarkan Semangatmu (Refresh Your Spirit)
• 2015 – Nikmati Coca-Cola Bersama (Share a Coke)
• 2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke)
• 2016 – Rasakan Momennya (Feel The Moment)
• 2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
• 2017 – Buka Momennya (Open The Moment)
• 2017 – Rasai Semangatnya
• 2020 – Hidupkan Semangatmu (Live on Your Spirit)
• 2020 – Hidupkan Rentakmu (Live Your Beat)
• 2020 – Bersama Berasa Lebih (Together Tastes Better) ^{[26] [27]}
• 2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic) ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Israel

• 1989 - כולנו מרגישים קוקה קולה (You Can't Beat the Feeling) ^{[2] [19]}
• 1994 - תמיד קוקה קולה (Always Coca-Cola) ^{[4] [10] [20]}
• 2007 – לאהוב את החיים (Le'ehov et ha-chayim, Love the Life) ^[50]
• 2016 – טעם החיים (Ta'am ha-chayim, The Taste of Life) ^[50]
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Italy

Coca-Cola was first imported into Italy in 1926. ^[51]

• 1959 – Il miglior Ristoro (Coca-Cola refreshes you best) ^[51]
• 1963 – Tutto va meglio con Coca Cola (Things go better with Coke) ^[51]
• 1970 – Coca Cola da più vita (The Real Thing) ^{[51] [14]}
• 1982 – Coca-Cola di più (Coke is it) ^[51]
• 1986 – Catch the Wave ^[51]
• 1987 – Sensazione unica (You can't beat the feeling) ^{[51] [19]}
• 1993 – Sempre Coca-Cola (Always Coca-Cola) ^{[51] [20]}
• 2000 – Enjoy Coca-Cola ^[51]
• 2001 – Life tastes good ^[51]
• 2006 – Taste the coke side of life ^{[10] [6]}
• 2007 – Make every drop count ^[51]
• 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life) ^[51]
• 2009 – Stappa la felicità (Open Happiness) ^[51]
• 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer) ^[51]
• 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola) ^[51]
• 2016 – Taste The Feeling
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Japan

Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957. ^{[52] [53]}

• 1957 – Skatto sawayaka (Very Refreshing) ^[53]
• 1962 – スカッとさわやかコカ・コーラ (Sukattosawayaka koka kōra, Sparkling and refreshing Coca-Cola)
• 1976 – Come on in. (Drink) Coke.
• 1980 – Yes Coke Yes ^[52]
• 1985 – Coke is it. ^[17]
• 1987 – I feel Coke.
• 1991 – さわやかになるひととき。(Sawayaka ni naru hitotoki, A moment that refreshes)
• 1993 – Always Coca-Cola ^{[4] [10] [20]}
• 1996 – Enjoy ^[33]
• 2001 – No Reason
• 2004 – Special Magic
• 2006 – The Coke Side of Life ^[6]
• 2010 – Open Happiness ^[33]
• 2012 – Refreshing & Uplifting
• 2016 – Taste The Feeling
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Latin America

• 1929 – La pausa que refresca (The Pause That Refreshes) ^{[4] [10]}
• 1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!) ^{[39] : 44}
• 1952 – En Todas Partes...En Tan Deiciousa (Columbia) ^[40]
• 1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
• 1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke) ^[33]
• 1969 – La chispa de la vida (The Spark of Life), translation of the "It's The Real Thing" campaign ^{[13] [14]}
• 1976 – Coca-Cola da más vida (Coke gives more life)
• 1979 – Coca-Cola y una sonrisa (Coke and a Smile) ^[33]
• 1982 – Coca-Cola es asi (Coke is it) ^[17]
• 1987 – Es sentir de verdad / Viva la sensación (Mexico) (You Can't Beat the Feeling) ^[2]
• 1993 – Siempre Coca-Cola (Always Coca-Cola) ^{[4] [10] [20]}
• 2000 – Vívela (Live It) ^[54]
• 2003 – La vida sabe bien (Life Tastes Good) ^[33]
• 2003 – Coca-Cola, de verdad (Coca-Cola, Real) ^[33]
• 2006 – El lado Coca-Cola de la vida (The Coke Side of Life) ^[6]
• 2008 – Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
• 2008 – El lado Coca-Cola de la vida (The Coke Side of Life)
• 2009 – Destapa la felicidad (Open Happiness) ^{[39] : 78}
• 2015 – Comparte una Coca-Cola (Share a Coke) ^{[39] : 86}
• 2016 – Siente El Sabor (Taste the Feeling) ^{[33] [39] : 79}
• 2016 – Sentí el sabor (Feel the taste), in Argentina ^{[39] : 33}
• 2021 – Magia de verdad (Real Magic) ^{[36] [39] : 80}
• 2023 – Somos Muchos (We are many), in Argentina, Chile, Colombia, and Mexico ^{[39] : 55}
• 2023 – Receta Mágica (Recipe for Magic) ^{[39] : 90}
• 2024 – Juntos en Todas (Together in every situation), in Argentina ^{[39] : 90}

Pakistan

• Coca Cola Hi to hay jo sab ko khooshiyan dai (Only Coca Cola makes everyone happy)
• 2009 –Khulein Khushian (Open Happiness) ^[33]
• Kha Le Pee Le Jee Le (Eat Drink Live)
• Aao mil kar khayen (Come Eat Together)
• Piyo Zara Jhoom K (Drink in Excitement)
• Maza Har Lamhe Ka (Fun of every Moment)
• Zaalima Coca-Cola Pila Dey (O Tyrant! Feed me Coca-Cola)
• 2017 – Tadını Çıkar (Taste The Feeling)
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Philippines

Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia. ^[55]

• 1952 – 25 Years of Service in the Philippines ^[40]
• 1954 – Ice Cold Coca Cola
• 1971 – I'd Like To Buy The World A Coke ^[4]
• 1976 – Coke Adds Life
• 1982 – Coke Is It! ^[17]
• 1988 – Can't Beat The Feeling ^{[2] [19]}
• 1994 – Always Coca-Cola ^{[4] [10] [20]}
• 1996 – Enjoy Coca Cola ^[33]
• 1998 – Nothing refreshes like the real thing.
• 2001 – Buti na lang, nag Coca-Cola ka muna.
• 2003 – Coke Ko To!
• 2005 – Kasama ka.
• 2006 – Buhay Coke Buksan Mo!
• 2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
• 2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
• 2011 – Coke Mismo!
• 2012 – 100 Taon ng Saya Sa Coke!
• 2013 – Sino Napasaya Mo Today?
• 2014 – Breaktime is Coca-Cola Time
• 2014 – Share A Coke Sa Saya (Share a Coke) ^[56]
• 2015 – Mag Coke Timeout Na!
• 2015 – Ngayong Pasko, Anong Wish Mong Moment?
• 2016 –Taste the Feeling
• 2020 – Together Tastes Better ^{[26] [27]}
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Poland

• 1971 – Coca-Cola orzeźwia. (Coca-Cola refreshes)
• 1982 – Coca-Cola to jest to! – Agnieszka Osiecka (Coke is it!) ^[57]
• 1993 – Zawsze Coca-Cola (Always Coca-Cola) ^{[4] [10] [20]}
• 2000 – Coca-Cola: co za radość (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk. ^[57]
• 2007 – Witaj po radosnej stronie życia (Welcome to the Coke side of life) ^[6]
• 2011 – Otwórz Szczęście (Open Happiness) ^[33]
• 2017 – Spróbuj (Taste The Feeling)
• 2021 – Prawdziwa Magia (Real Magic) ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Russia

• 1993 – Всегда Coca-Cola (Vsegda Coca Cola, Always Coca-Cola) ^{[4] [10] [20]}
• 2010 – Coca-Cola идет в дом! (Coca Cola idet v dom!, Coca-Cola is going to the house!)
• 2011 – Открой Счастье (Otkroy Schast'ye, Open Happiness) ^[33]
• Вливайся! (Vlivaisya)
• 2016 – Попробуй. Почувствуй! (Taste The Feeling)
• 2021 – Магия Момента (Magic Moments)
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

South Africa

• 2006 – The Coke Side of Life ^[6]
• 2021 – Real Magic ^[36]
• 2023 – Recipe for Magic ^{[39] : 90}

Spain

• 1929 – La pausa que refresca (The Pause That Refreshes) ^{[4] [10]}
• 1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best) ^[58]
• 1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke) ^[33]
• 1970 – La chispa de la vida (It's The Real Thing) ^[33]
• 1976 – Coca-Cola da más vida (Coke adds life) ^[33]
• 1982 – Coca-Cola es asi (Coke is it) ^[17]
• 1987 – Sensación de vivir (You Can't Beat the Feeling) ^{[2] [19]}
• 1993 – Siempre Coca-Cola (Always Coca-Cola) ^{[4] [10] [20]}
• 2000 – Vívela (Live It) ^[54]
• 2003 – La vida sabe bien (Life Tastes Good) ^[33]
• 2003 – Coca-Cola, de verdad (Coca-Cola, Real) ^[1]
• 2006 – El lado Coca-Cola de la vida (The Coke Side of Life) ^[6]
• 2008 – Desde 1886 repartiendo felicidad (Spreading happiness since 1886)
• 2008 – El lado Coca-Cola de la vida (The Coke Side of Life) ^[33]
• 2009 – Destapa la felicidad (Open Happiness) ^[33]
• 2016 – Siente El Sabor (Taste the Feeling) ^[33]
• 2021 – Real Magic ^[33]
• 2023 – Recipe for Magic ^{[39] : 90}

Further reading

• Allen, Frederick. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. Open Road Media, 2015. ISBN   9781504019842
• Arens, William F. Contemporary Advertising. McGraw-Hill School Education Group, 1994. ISBN   9780256155624. (List of Coca-Cola slogans)
• Decoding Coca-Cola: A Biography of a Global Brand. Linda Brennan, Robert Crawford, and Susie Khamis, editors. Taylor & Francis, 2020. ISBN   9781351024013
• Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles. F+W Media, 2008. ISBN   9781440219160. (List of Coca-Cola slogans)

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External links

• Official Coca-Cola website
• History of Coca-Cola Advertising Slogans.