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| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola FEMSA Venezuela |
| Country of origin | Venezuela |
| Introduced | 1956 |
| Related products | Fanta, Mirinda |
Hit is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is available in Venezuela, and is sold as the Venezuelan counterpart to Coca-Cola's existing Fanta brand.
Hit was first introduced in 1956 by Grupo Cisneros' beverage division, who at the time was known as the bottler of Pepsi products in the country. The venture was later renamed as Hit de Venezuela.
In August 1996, Coca-Cola announced a new joint-venture with Grupo Cisneros called Emboutelladoras Coca-Cola y Hit de Venezuela, completely pulling Pepsi out of the Venezuelan market. [1] [2] During the formation of the new joint-venture, Coca-Cola purchased the Hit, Chinotto and Frescolita brands from Grupo. [3]
On May 13, 1997, it was announced that Panamerican Beverages Inc., Coca-Cola's Latin-American distributor, had fully purchased the Emboutelladoras Coca-Cola y Hit de Venezuela joint-venture outright for $1.01 billion. [4] Coca-Cola later discontinued Fanta in the country and rebranded Hit into the Venezuelan counterpart to Fanta.
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