Oasis (drink)

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Oasis
Oasis Drinks logo.png
Logo as used in the British and Irish markets
Oasis Summer Fruits.jpg
Oasis Summer Fruits
TypeFruit drink
Manufacturer Suntory
The Coca-Cola Company (Great Britain and Ireland)
DistributorSuntory Beverage & Food
Coca-Cola Europacific Partners (Great Britain)
Coca-Cola HBC Ireland and Northern Ireland (Ireland) [1]
Country of origin  France
Introduced1966
Website Oasis on Coca-Cola GB website

Oasis is a non-carbonated bottled soft drink described as a "fruit juice drink - with sugar and sweeteners". It originated in France by Volvic in 1966. [2] Oasis is owned and manufactured by Suntory, except in Britain and Ireland where it is the property of The Coca-Cola Company.

Contents

The drink came under control of Perrier in 1984. In 1990, the Oasis brand and product came under the ownership of Cadbury Schweppes, making it a sister brand of Schweppes and in later years Orangina as well. In 1999, the British arm of the drinks business was sold to Coca-Cola and has run separately to this day. [3] In 2005, Cadbury Schweppes sold the rest of the European business to a consortium, [4] and then was sold to Suntory in 2009. [5]

Markets and popularity

Oasis was introduced to the British market in 1995. [6]

As of 2018, it is the leading non-carbonated fruit drink in the French market. [7] As of 2023, it is also the "number one juice drinks brand" in Britain. [8]

In May 2013, Oasis was imported to stores and supermarkets around the Ivory Coast, and by the end of 2013, Oasis was imported to stores and supermarkets around Madagascar.[ citation needed ]

Flavours

Coca-Cola currently sell a number of different Oasis flavours with availability different between the British and Irish markets: [9] [10]

FlavourLiquid colourAvailability
GBIE
Oasis Summer FruitsRedYesYes
Oasis Citrus PunchYellowYesYes
Oasis Summer Fruits ZeroYellowYesNo
Oasis Citrus Punch ZeroYellowYesNo
Oasis Exotic Fruits ZeroExotic yellowYesNo

In the past, Coca-Cola have also offered a number of different flavours including: Blackcurrant Apple, Mango Medley, Sour Apple Cherry and Sour Kiwi Apple. Also, the Oasis brand was also extended to other types of drinks with Oasis Mighty Drops, an "on the go" squash offered by Coca-Cola Great Britain from May 2014 with the flavours Mixed Berry, Mango and Raspberry Lemonade, [11] and also the introduction of a new range of flavoured waters by Coca-Cola European Partners (CCEP) in 2018, called Oasis Aftershock and sold in Spicy Raspberry and Chilled Cherry flavours. [12]

In France and Belgium, Suntory offer Oasis flavours including Tropical, Orange, Pomme-Cassis Framboise, Pêche Abricot, Multifruits, and various flavours of Ice Tea. [13]

Advertising

Britain

Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in 1996 in a TV advertising campaign in Britain with the well-known entertainer and actor Mike Reid, who at the time was at the height of his fame as Frank Butcher in EastEnders . One phrase has been "Open, pour. Be yourself once more." [14] Its 2001 campaign had the tagline "Chill with the still". [6] In summer 2006, Oasis used the tagline "Chug it". [6]

In 2007, Oasis launched its first TV advertising campaign in six years with the tagline 'Chuggable Fruitiness'. [15] Oasis' advertising campaign in 2008, "Run Cactus Kid Run" features a human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover, a young girl from Kansas, Cactus Girl, who is pregnant with his strange cactus baby. [16] These advertisements are loosely based on the film Badlands , using the same music. Following 32 complaints, the advert was banned by the Advertising Standards Authority, citing it could have been interpreted as promoting teenage pregnancy. [17]

A follow-up campaign depicted Rubberduckzilla, a giant rubber duck who invades a Japanese city, destroying anything with water in its sight. [18]

A new campaign in 2011 featured a bottle of Oasis and a Scotch egg. [19] [20] In 2018, the TV ad campaign consisted of "Togetherness Bottle". [21] The "Be Your Own Oasis" campaign launched in 2023. [8]

France

In 2012, Oasis launched its new slogan, "Be Fruit". [22]

French mascots Fruit oasis.JPG
French mascots

These mascots are used in France:[ citation needed ][ needs update ]

References

  1. ↑ "Coca-Cola Ireland". Archived from the original on 20 May 2011.
  2. ↑ Richebois, Véronique (7 September 2015). "Oasis : 10 ans de P'tits Fruits et pas une ride". Les Echos (in French).
  3. ↑ "Cadbury confirms plans to split". BBC News . 15 March 2007. Retrieved 13 September 2025.
  4. ↑ Milner, Mark (22 November 2005). "£1.2bn sale of Schweppes' European drinks business agreed". The Guardian. ISSN   0261-3077 . Retrieved 13 September 2025.
  5. ↑ "Suntory agrees to buy Orangina for €2.6bn". Financial Times . 22 September 2009. Retrieved 13 September 2025.
  6. 1 2 3 Kiss, Jemima (30 April 2007). "Oasis advertising refreshed". The Guardian. ISSN   0261-3077 . Retrieved 14 September 2025.
  7. ↑ Attias, Esther (24 September 2018). "Qui est Tropico, la 1ère marque française rachetée par Coca-Cola ?". Les Echos (in French).
  8. 1 2 "Oasis refreshes Summer lunches with return of fruity campaign". Grocery Trader (Press release). 23 June 2023. Retrieved 14 September 2025.
  9. ↑ "Oasis - Refreshing Soft Drink | Coca-Cola GB". www.coca-cola.com. Retrieved 14 September 2025.
  10. ↑ "Oasis - Refreshing Still Drink | Coca-Cola IE". www.coca-cola.com. Retrieved 14 September 2025.
  11. ↑ Bamford, Vince. "Oasis refreshed with 'water enhancer' Mighty Drops". The Grocer. Retrieved 13 September 2025.
  12. ↑ Corbin, Tony (28 March 2018). "Coca-Cola European Partners launches Oasis Aquashock". Packaging News. Retrieved 13 September 2025.
  13. ↑ Europe, Suntory Beverage & Food. "Elu produit de l'année". Suntory Beverage and Food Europe (in French). Retrieved 14 September 2025.
  14. ↑ "THIS WEEK: Bobbitt for the chop". www.campaignlive.co.uk. Retrieved 13 September 2025.
  15. ↑ "Coca-Cola Enterprises Ltd | news article".
  16. ↑ "Cactus Kid to star in Oasis campaign by Mother". www.campaignlive.co.uk. Retrieved 13 September 2025.
  17. ↑ "Watchdog bans Coca-Cola's "Cactus Kid" TV ads". Reuters . 8 October 2008.
  18. ↑ Week, Marketing (7 May 2009). "Oasis unveils RubberDuckZilla TV ad". Marketing Week. Retrieved 13 September 2025.
  19. ↑ April 12; 2011. "Oasis 'scotch egg' by VCCP". www.campaignlive.co.uk. Retrieved 13 September 2025.{{cite web}}: |last2= has numeric name (help)CS1 maint: numeric names: authors list (link)
  20. ↑ Sampson, Issy (15 April 2011). "The Hard Sell: Oasis". The Guardian. ISSN   0261-3077 . Retrieved 13 September 2025.
  21. ↑ "Campaign of the Week: Oasis, The Togetherness Bottle". Contagious. Retrieved 14 September 2025.
  22. ↑ "Oasis: "Oasis Be Fruit" Digital Advert by Orangina Schweppes, France - AdsSpot Advertising Archive". adsspot.me. Retrieved 13 September 2025.
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