Type | Citrus soda |
---|---|
Manufacturer | The Coca-Cola Company |
Distributor | Coca-Cola Norway |
Country of origin | Norway |
Introduced | May 1996 [1] |
Color | Carotene E160a |
Variants | Surge, Urge Uten Sukker (Diet) |
Related products | Vault |
Website | Urge |
Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. [2] [3] It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. [4] Urge was discontinued in Denmark and Sweden in 2001. [5] In Norway, Urge sales increased greatly over the years reaching a market share near 10% [6] despite receiving no marketing since its initial launch.
Urge was available in Norway in 0.5 L and 1.5 L bottles, and later also in 0.33 L cans, but in Q1 of 1999 the 1.5 L bottles were taken off the market due to unsatisfactory sales. [7] The cans also vanished from the market a few years later, leaving only the 0.5 L bottles.
A massive campaign by the consumers on the internet community Facebook led to the relaunch of the 1.5 L bottle size on 1 September 2008. [7] It has a sugar content of 68 grams per 0.5 L bottle. [8]
In February 2017, due to fan demand, the 0.33 L cans were reintroduced in a multipack of four. [9]
An energy drink variant of Urge. It was launched in 2009 in association with the Facebook group that pressured Coca-Cola to relaunch the 1.5L bottles. Much like with many other energy drinks like Burn and Monster Energy, Urge Intense Triple Rush came in 0.5L cans and has a high caffeine content of 32 mg per 100 mL.
The Urge Intense range was discontinued in 2016. [10]
Name | Launched | Discontinued | Notes |
---|---|---|---|
Urge Intense Triple Rush | 2009 | 2016 | The original variety. |
Urge Intense Red Sting | 2010 | 2012 | A Raspberry-flavored variety. |
Urge Intense Inferno | 2012 | 2014 | An orange-flavored variety. [11] |
Urge Intense Wild Mango | 2013 | 2016 | A Mango-flavored variety. [12] |
In September 2017, a Zero Sugar version was launched known as Urge Uten Sukker, which like its regular counterpart, was made especially for Norway. [13] This sugar-free variant came in orange-tinted bottles, before switching to the clear ones regular Urge uses.
Name | Launched | Discontinued | Notes |
---|---|---|---|
Urge Uten Sukker | 2017 | N/A | Sugar-free version of Urge. |
Urge Chill Guarana | 2018 | 2019 | A Guarana-flavored variant. [14] |
Urge Smooth Mango | 2020 | N/A | A Mango-flavored variant. [15] |
Urge Holiday Flavor Fruity Flavor | 2021 | 2022 | A Julebrus-flavored variant, sold for the 2021 holiday season. |
Per 100 mL: [4] | |
---|---|
Energy | 238 kJ / 56 kcal |
Protein | 0 g |
Carbohydrates | 13.5 g |
Fat | 0 g |
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources have since been used. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. In 2022, it was the second most valuable soft drink brand worldwide, behind Coca-Cola.
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 5, 1993, it was first available on store shelves in the United States in 2007.
Kofola is a carbonated soft drink produced by the eponymous Czech company, which is headquartered in Krnov, Czech Republic. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central and Eastern Europe.
Mello Yello was a highly caffeinated, citrus-flavored soft drink produced, distributed and created by the Coca-Cola Company that was introduced on March 12, 1979, to compete with PepsiCo's Mountain Dew.
Vault was a sweetened energy drink and carbonated beverage that was released by The Coca-Cola Company in June 2005 and marketed until December 2011. It was touted as an artificially flavored hybrid energy soda. Coca-Cola was marketing Vault as a combination with the slogan "Drinks like a soda, kicks like an energy drink," as well as "The Taste. The Quench. The Kick." "Get it done, and then some," "Chug & Charge," and "Get to it!"
Coca-Cola Raspberry is a Coca-Cola drink with a raspberry flavor that was sold in New Zealand on a trial basis. A "Diet Coke Raspberry" version was also sold. Both were first introduced on June 1, 2005, and had been discontinued by the end of the year. In the summer of 2017, the drink was brought back in New Zealand for a limited release. It was reintroduced as a summer flavor in Australia.
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Coca-Cola with Lemon is a soft drink brand owned by The Coca-Cola Company, launched to compete with Pepsi Twist. It is produced and distributed by The Coca-Cola Company's bottlers. Diet Coke with Lemon was introduced in the United States in 2001, and is still available as a semi sugar free version in Coca-Cola Freestyle machines.
Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.
Pepsi Raw was a cola soft drink created by PepsiCo and Britvic exclusively introduced in the United Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas. Pepsi Raw was also marketed in Norway and Australia.
Pepsi-Cola Made with Real Sugar, originally called Pepsi Throwback—and still branded that way in some markets—is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of high fructose corn syrup, with which soft drink companies replaced sugar in their North American products in the 1980s. In June 2014, the Pepsi Throwback name was replaced by the current name, which continues to be made without high fructose corn syrup. As of April 2020 it received a new logo. The "throwback" name was also used for a variant of PepsiCo's citrus-flavored Mountain Dew.