Cresta (soft drink)

Last updated

Cresta was a frothy fruit-flavoured drink produced in the United Kingdom by Schweppes from the early 1970s through to the early 1990's. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange; [1] blackcurrant & Cream Soda were added later. [2]

Contents

Advertising campaign

Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta. [3] The bear's widely quoted catch phrase "It's frothy, man!" summed up the difference between Cresta and more traditionally fizzy soft drinks. [4] [5] This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash instant potato advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns. [6] [7] Most of the commercials were animated at the Richard Williams Studios for funding on The Thief and the Cobbler .

Related Research Articles

<span class="mw-page-title-main">Tango (drink)</span> British fruit-flavoured soft drink brand

Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.

<span class="mw-page-title-main">Squash (drink)</span> Non-alcoholic concentrated syrup

Squash, is a non-alcoholic beverage with syrup used in beverage making. It is usually fruit-flavoured, made from fruit juice, water, and sugar or a sugar substitute. Modern squashes may also contain food colouring and additional flavouring. Some traditional squashes contain herbal extracts, most notably elderflower and ginger.

Boase Massimi Pollitt (BMP) was a British advertising agency which operated between 1968 and 2004 before being renamed as DDB London. It was purchased in 1989 by the US marketing services conglomerate Omnicom. Its lineage can be directly traced to today's agency operation Adam & Eve DDB London.

<span class="mw-page-title-main">Spangles (sweets)</span> Confectionery brand (discontinued)

Spangles was a brand of boiled sweets manufactured by Mars Ltd in the United Kingdom from 1950 to the early 1980s. They were sold in a paper packet with individual sweets originally unwrapped but later cellophane wrapped. They were distinguished by their shape which was a rounded square with a circular depression on each face.

Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as Lucozade, an energy drink for the sick. Its advertising slogan was "Lucozade aids recovery". It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK.

3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar.

<span class="mw-page-title-main">Vimto</span> British soft drink

Vimto is a British mixed fruit soft drink containing the juice of grapes, raspberries and blackcurrants, flavoured with herbs and spices. Originating in Manchester, northern England, it was first manufactured as a health tonic in cordial form then decades later as a carbonated drink, and the recipe was invented in 1908 by John Noel Nichols of Blackburn. Produced domestically by Nichols plc, it is available in cans and bottles in carbonated, still and cordial (squash) forms, and it has also been made into a sweet, ice lolly and other items. Vimto is traditionally most popular in the north of England and is also sold globally under license, and enjoys high popularity in the Persian Gulf countries and in The Gambia and Senegal.

<span class="mw-page-title-main">Polo (confectionery)</span> Mint confectionery

Polo is a brand of breath mint whose defining feature is the hole in the middle. The peppermint flavoured Polo was first manufactured in the United Kingdom in 1948, by employee John Bargewell at the Rowntree's Factory, York, and a range of flavours followed. The name may derive from "polar", referencing the cool, fresh taste of the mint. Polo mints are also sold in other countries such as India and Sri Lanka by Nestlé. Polo mints are usually sold in a 34g pack containing 23 individual mints.

<span class="mw-page-title-main">Starburst (candy)</span> Chewy fruit-flavored candy/sweet

Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.

<span class="mw-page-title-main">Aero (chocolate bar)</span> Brand of aerated chocolate bar

Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.

<span class="mw-page-title-main">Solo (Australian soft drink)</span> Australian lemon-flavoured soft drink

Solo is an Australian, lemon-flavoured, carbonated soft drink currently manufactured under license by Asahi Breweries. First launched by Tarax in 1968 and fell to Cadbury after a takeover in 1974, its lemon flavour is inspired by Australian pubs' traditional and popular non alcoholic 'pub squash' beverage. The drink's recognition amongst the Australian population has been attributed to the brand's long lasting "Solo Man" marketing campaign, featuring numerous Australian actors. Solo and Asahi Holdings operates in the soft drink manufacturing industry along with various other brands such as Coca-Cola. The usual 375mL can of Solo contains 43.1 grams of sugar. There are and have been in the past, various versions of Solo available. These include Solo Zero, which uses artificial sweetener instead of sugar and there has also been a lemon and lime flavoured variant of the original recipe.

Kia-Ora is a concentrated fruit soft drink brand, made by Atlantic Industries and licensed for manufacturing in Ireland and up to 2019 in the UK by Coca-Cola Enterprises Ltd. The juice drink is sold in a concentrated state.

<span class="mw-page-title-main">R. White's</span> British brand of carbonated lemonade

R. White's is a British brand of a carbonated lemonade, which is produced and sold in the United Kingdom by Britvic. Robert and Mary White produced the first R. White's lemonade in Camberwell, south London, in 1845. The White Family took over H. D. Rawlings Ltd. in 1891, the year that it was incorporated—a merger which made White's the biggest soft drinks company in London and the south-east—and then R. White & Sons Ltd. was itself incorporated in 1894. The company was taken over by Whitbread in the 1960s, and was later absorbed by Britvic in 1986, when Britvic and Canada Dry Rawlings Ltd. merged.

<span class="mw-page-title-main">Cadbury Roses</span> Brand of chocolates

Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.

<span class="mw-page-title-main">Rowntree's Fruit Pastilles</span> British confectionery

Rowntree's Fruit Pastilles are small round sweets measuring about 1.5 cm (0.6 in) in diameter; they have a jelly-like consistency, and are covered with sugar. They contain fruit juice, have no artificial colours or flavours, and come in five flavours: lemon (yellow), lime (green), strawberry (red), blackcurrant (purple) and orange (orange).

"Bear", a television commercial known for and often referred to by its opening line "There is a bear in the woods", was created for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. The commercial featured a grizzly bear wandering through a forest, accompanied by narration suggesting that the bear could be dangerous and that it would be wise to be prepared for that possibility. In the final scene, a man appears and the bear takes a step back. The ad ends with a picture of Reagan and the tagline: "President Reagan: Prepared for Peace."

Fruit-tella are chewy sweets similar to Sugus, Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours, sugar and gelatine. They are made by Perfetti Van Melle, the company that also manufactures Mentos and Chupa Chups.

Chewits is the brand name of a cuboid-shaped, soft chewy candy manufactured by Cloetta.

St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic.

Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.

References

  1. "Original Cresta ad listing the four flavours". Archived from the original on 2011-07-28.
  2. Advertisement at the time of the introduction of the blackcurrant version (YouTube video)
  3. PapaBear (2020-01-19). "Cresta Polar Bear". Minka's Bear Passion. Retrieved 2020-03-16.
  4. Sample Cresta Advertisement (YouTube video)
  5. Sample Cresta Bear Dialogue, 1974; Bear: Do you know what all the bears up at the North Pole drink when they're thirsty? It's the sea man — the Arctic Ocean! Now me, I'm really into this frothy Cresta — like this strawberry flavour. The day they start making the Arctic Ocean in strawberry is the only day this young bear's going to drink it!
  6. Tungate, Mark (2007). Adland: A Global History of Advertising. Kogan Page. pp. 91–92. ISBN   9780749452179.
  7. Goldman, Lawrence (7 Mar 2013). Oxford Dictionary of National Biography 2005-2008: John Brighton Webster. Oxford: Oxford University Press. pp. 1167–1168. ISBN   9780199671540 . Retrieved 31 October 2014.