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Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Smash is a brand of Instant mashed potatoes in the United Kingdom. It was launched in the United Kingdom in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful.
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.
The Smash Martians were the stars of a series of 1970s and early 1980s TV advertising campaigns for Smash instant mashed potato in the UK. They were a family of Martian robots who would watch humans laboriously preparing mashed potato the traditional way on TV. The robots would then mock what they saw by chortling as they heard how the "Earth people peeled their own potatoes with their metal knives, boiled them for twenty of their minutes, then smashed them all to bits" – instead of using Smash instant mash. The voices were by Peter Hawkins. The catchphrase 'For Mash Get Smash' is still an iconic advertising slogan in the UK. The adverts featuring the Smash Martians were voted TV advert of the century by Campaign magazine.
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.
The British milk company Unigate produced a series of TV advertisements in the 1970s featuring characters called the Humphreys. The Humphreys were milk thieves whose only visible presence was a red-and-white striped straw with which to suck up the milk. TV personalities of the time, including Barbara Windsor, Arthur Mullard, Rod Hull and Spike Milligan, featured in the adverts; but the campaign is best known for the slogan: "Watch out, watch out—there's a Humphrey about!" written and sung by Mike Batt.
Tribal Worldwide is a global network of interactive agencies, established in 2000, when the advertising company DDB integrated all its interactive-web properties under the Tribal brand. Tribal Worldwide is part of Omnicom Group's DDB Worldwide.
Sir John Christopher Powell is a British advertiser. He is the son of Air Vice-Marshal John Frederick Powell, OBE.
Havas London is a London-based integrated advertising agency. It is part of the Havas Worldwide network network which has 316 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East.
Frank Budgen was a British commercial director and co-founder of Gorgeous Enterprises, a London-based film production company. He was voted as the Directors Guild of America commercial director of the year in 2007. His notable works include Tag and Mountain.
Cresta was a frothy fruit-flavoured drink produced in the United Kingdom by Schweppes from the early 1970s through to the early 1980's. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange; blackcurrant & Cream Soda were added later.
The DDB Mudra Group, a part of the DDB Worldwide Communications Group, is an advertising holding company. It was earlier known as Mudra Communications Limited and Mudra India. It also started Mudra Institute of Communications Ahmedabad which is considered India's first academic institution dedicated to communications and advertising studies. In 2011, Mudra group was acquired by Omnicom Group, subsequently rebranded as DDB Mudra group and merged with DDB Worldwide. As an advertising agency it is credited with handling successful campaigns of brands and products such as Castrol, Dabur, Future Group, Gulf Oil, and Volkswagen.
Charles E. "Chuck" Brymer is an American businessman, marketing strategist, author, and former President and CEO of DDB Worldwide, an advertising agency.
OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
Leslie Butterfield is a British brand and communications expert.