Type | Soft drink |
---|---|
Distributor | Monarch Beverage Company |
Country of origin | United States |
Introduced | 1965 [1] |
Color | Green |
Flavor | Citrus |
Variants | Kickapoo Fruit Shine Kickapoo Fuzzy Navel Kickapoo Malibu |
Related products | Mountain Dew |
Website | DrinkKickapoo.com |
Kickapoo Joy Juice is a citrus-flavored soft drink brand owned by the Monarch Beverage Company. [2] [3] [4] The name was introduced in Li'l Abner , a comic strip that ran from 1934 through 1977. [5] [6] [7] Although Li'l Abner's Kickapoo Joy Juice was an alcoholic drink, the real-life beverage is a lightly carbonated soft drink . [1] [8]
"Kickapoo Joy Juice" was a fictional beverage coined in the American comic strip Li'l Abner . [7] Al Capp, the cartoonist, described the beverage as "a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as frozen codfish". [3] [4] [9] It was said to be an elixir of such power that the fumes alone have been known to melt the rivets off battleships.
Capp asserted in 1965 that the cartoon "never has suggested that the drink is moonshine", in response to claims that the Kickapoo Joy Juice of Li'l Abner was an illicitly distilled liquor. [1] [10] [11] Brewed by Hairless Joe and Lonesome Polecat, two of the comic strip's backwoods poachers, the ingredients of the brew are both mysterious and all-encompassing, [12] (much like the contents of their cave, which has been known to harbor prehistoric monsters.) When a batch "needs more body", the formidable pair simply goes out and clubs "a body" (often a moose), and tosses it in. [4] Over the years, the "recipe" has called for live grizzly bears, panthers, kerosene, horseshoes and anvils, among other ingredients.
The real-life drink was introduced in 1965 under NuGrape, a former brand of the Monarch Beverage Company. [1] That year, Nugrape worked out a deal with Al Capp, the owner of the "Kickapoo Joy Juice" rights, to produce the beverage as a carbonated soft drink. Capp, however, would have the last word on all advertising and promotion. [1] Kickapoo Joy Juice's early advertising campaign was very similar to Mountain Dew's of the time – using characters from Li'l Abner to create and market a hillbilly feeling. [13] Although the product is distributed largely in Asian markets (Singapore, Malaysia, Brunei, Cambodia and Bangladesh), the can still comes decorated with a vintage Li'l Abner drawing. [14]
The Wall Street Journal had a regular feature on mixed drinks, and once published in it a recipe for Kickapoo Joy Juice. The backstory is that it had been illicit hooch ginned up by soldiers during World War II, often starting from alcohol intended for fuel for torpedoes and the like.
Alfred Gerald Caplin, better known as Al Capp, was an American cartoonist and humorist best known for the satirical comic strip Li'l Abner, which he created in 1934 and continued writing and drawing until 1977. He also wrote the comic strips Abbie an' Slats and Long Sam (1954). He won the National Cartoonists Society's Reuben Award in 1947 for Cartoonist of the Year, and their 1979 Elzie Segar Award, posthumously for his "unique and outstanding contribution to the profession of cartooning".
Li'l Abner was a satirical American comic strip that appeared in multiple newspapers in the United States, Canada, and Europe. It featured a fictional clan of hillbillies living in the impoverished fictional mountain village of Dogpatch, USA. Written and illustrated by Al Capp (1909–1979), the strip ran for 43 years, from August 13, 1934, through November 13, 1977. The Sunday page debuted on February 24, 1935, six months after the daily. It was originally distributed by United Feature Syndicate and later by the Chicago Tribune New York News Syndicate.
The shmoo is a fictional cartoon creature created by Al Capp (1909–1979); the character first appeared in the comic strip Li'l Abner on August 31, 1948. The character created a fad that lasted into the 1950s, including merchandise, songs, fan clubs, and appearances on magazine covers. The parable of the shmoo has been interpreted in many different ways, both at the time and in later analysis.
Li'l Abner is a 1956 musical with a book by Norman Panama and Melvin Frank, music by Gene De Paul, and lyrics by Johnny Mercer. Based on the comic strip Li'l Abner by Al Capp, the show is, on the surface, a broad spoof of hillbillies, but it is also a pointed satire on other topics, ranging from American politics and incompetence in the United States federal government to propriety and gender roles.
Sadie Hawkins Day is an American folk event and pseudo-holiday originated by Al Capp's hillbilly comic strip Li'l Abner (1934–1977). The annual comic strip storyline inspired real-world Sadie Hawkins events, the premise of which is that women ask men for a date or dancing. "Sadie Hawkins Day" was introduced in the comic strip on November 15, 1937; the storyline ran until the beginning of December. The storyline was revisited the following October/November, and inspired a fad on college campuses. By 1939, Life reported that 201 colleges in 188 cities held a Sadie Hawkins Day event.
Fearless Fosdick is a long-running parody of Chester Gould's Dick Tracy. It appeared intermittently as a strip-within-a-strip, in Al Capp's satirical hillbilly comic strip, Li'l Abner (1934–1977).
Dogpatch USA was a theme park located in northwest Arkansas along State Highway 7 between the cities of Harrison and Jasper, an area known today as Marble Falls. It was based on the comic strip Li'l Abner, created by cartoonist Al Capp and set in a fictional village called Dogpatch. The park opened in 1968, and closed in 1993.
Hammond Edward "Ham" Fisher was an American comic strip writer and cartoonist. He is best known for his long, popular run on Joe Palooka, which was launched in 1930 and ranked as one of the top five newspaper comics strips for several years.
Dogpatch was the fictional setting of cartoonist Al Capp's classic comic strip Li'l Abner (1934–1977).
A Sadie Hawkins dance or turnabout is a usually informal dance sponsored by a high school, middle school or college, to which the ladies invite the gentlemen to be their dates. This is contrary to the custom of the guys typically inviting the girls to be their dates to school dances such as prom in the spring and homecoming in the fall. These dances are primarily a United States event.
The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal. The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's Root Beer product line from IC Industries of Chicago in 1986. Around that time, it was the second largest volume root beer brand and was distributed by the Coca-Cola bottler network. In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta.
Li'l Abner is a 1959 musical comedy film based on the comic strip of the same name created by Al Capp and the successful Broadway musical of the same name that opened in 1956. The film was produced by Norman Panama and directed by Melvin Frank. It was the second film to be based on the comic strip, the first being RKO's 1940 film, Li'l Abner.
Sun Crest is a brand of flavored carbonated soft drink manufactured by The Dad's Root Beer Company, LLC, of Jasper, Indiana, and owned by Hedinger Brands, LLC, except for six countries in Asia owned by The Monarch Beverage Company, Inc., of Atlanta, Georgia. Sun Crest Orange is currently available in fountain service and glass bottles in select markets in the U.S.
NuGrape is a brand of grape-flavored soda pop. The NuGrape brand was created in 1906, first bottled in 1921, and by April 1933, The National NuGrape Company was founded in Atlanta, Georgia. In 1922, licensing rights were sold to the Olla Bottling Works in Olla, Louisiana where it was made and distributed for many years. NuGrape was followed up by the popular Sun Crest brand of soft drinks in 1938. In 1965, the National NuGrape Company introduced Kickapoo Joy Juice, a product based on Al Capp's Li'l Abner comic strip. All three brands were acquired in 1968 by The Moxie Company. In 1970, Moxie-Monarch-NuGrape discontinued domestic U.S. sales of Kickapoo Joy Juice.
Long Sam is an American comic strip created by Al Capp, writer-artist of Li'l Abner, and illustrated by Bob Lubbers. It was syndicated by United Feature Syndicate from May 31, 1954, to December 29, 1962. The strip was initially written by Capp, who soon turned the duties over to his brother, Elliot Caplin. Lubbers eventually assumed the writing duties himself in the strip's last few years.
Li'l Abner is a 1940 film based on the comic strip Li'l Abner created by Al Capp. The three most recognizable names associated with the film are Buster Keaton as Lonesome Polecat, Jeff York as Li'l Abner, and Milton Berle, who co-wrote the title song.
Toby Press was an American comic-book company that published from 1949 to 1955. Founded by Elliott Caplin, brother of cartoonist Al Capp and himself an established comic strip writer, the company published reprints of Capp's Li'l Abner strip; licensed-character comics starring such film and animated cartoon properties as John Wayne and Felix the Cat; and original conceptions, including romance, war, Western, and adventure comics. Some of its comics were published under the imprint Minoan. Some covers bore the logo ANC, standing for American News Company, at the time the country's largest newsstand distributor.
Li'l Abner: The Complete Dailies & Color Sundays, also known as The Complete Li'l Abner, is a series collecting the American comic strip Li'l Abner written and drawn by Al Capp, originally distributed by the syndicate United Feature Syndicate and later by Chicago Tribune New York News Syndicate, in total during 43 years before the strip ended. The strip debuted in August 1934 and at its peak, it had an estimated readership of over 60 million people regularly. The collection is published by The Library of American Comics.