 |
 | |
| Type | Carbonated soft drink |
|---|---|
| Manufacturer | A.G. Barr plc (since 1972) |
| Country of origin | United Kingdom |
| Introduced | 1924 |
| Colour | Red |
| Related products | Vimto Tango Fanta |
Tizer is a red-coloured, citrus-flavoured soft drink bottled in Cumbernauld, North Lanarkshire, and sold in the United Kingdom. The name originally comes from the phrase "Tizer the Appetizer". It was launched in 1924 by Fred and Tom Pickup of Pudsey [1] when it was known as "Pickup's Appetiser".
After the death of the Pickup brothers it was owned by the Armour Trust before being sold to the Scottish drinks company A.G. Barr plc for £2.5 million in 1972. As is the case with Barr's other famous drink Irn-Bru, Tizer's exact recipe has not been made public, although a list of ingredients and nutritional data is given on the product's packaging. In 2003, Tizer decided to sell other-flavoured versions of Tizer, such as "Purple" and "Green" versions. [2] There was also a brief "fruitz" variation of Tizer in 2004. [3] From 1996 to 2007, Tizer was stylised as T!zer.
In 2007, the company stopped using the "Ed the Head" mascot. Tizer was re-branded with the slogan "Original Great Taste" and a classic recipe with fewer additives and no E numbers. It was also given classic 1976 style packaging. However, despite the relaunch's focus of the addition of real fruit juice and the absence of artificial flavourings, colourings and sweeteners, in 2009 the recipe was returned to the original to remove the real fruit juice and reintroduce artificial flavourings, artificial colours and sweeteners (Acesulfame-K). Tizer was rebranded in 2011 with a new logo and the slogan "The Great British Pop".
Tizer Ice was launched in the late 1990s. The drink included menthol, giving it the sensation of tasting cold, even at room temperature. Later branded "Ice by Tizer", the product did not sell well and was removed from sale. Whilst known as Tizer Ice, the mascot of the drink was a variation of Ed the Tizer Head. Its sole video advertisement which was shown in cinemas featured a character known as the "Iceman". [4]
A 1999 print advertisement which showed children with their faces pressed against a glass surface with the slogan "How many kids can you get in your fridge?" was criticised as "inappropriate" by the Royal Society for the Prevention of Accidents, which had recorded deaths of children trapped inside refrigerators. [5]
Tizer Diet was a short-lived low-calorie alternative to Tizer, originally sold in the late 1980s when known as Sugar Free Tizer, and again from 1997 to 2001 as Tizer Diet. Its 2001 advertising campaign included a bus shelter advertisement in the form of a funhouse mirror bearing the Tizer Diet logo, designed to make the viewer appear thinner. [6]
In 1996, Tizer was rebranded, and the cans and bottles were redesigned to feature a new logo and a mascot, known as "Tizer Head" and later "Ed the Head". Ed appeared as a red-coloured human head, the top of which was opened so that Tizer could be poured in.[ citation needed ] Ed was played by actor Roger Moore's son.
A successful campaign for Tizer from 2001 saw the brand package four bottles of the drink in blue lunchboxes. This was inspired by the Tango lunchbox in 2000.
As part of a rebranding process in 2003, the cans were changed to red and Ed the Head's expression was changed to a smile. The ads featured a chef battling a lobster, a troop of gorillas and monkeys drawn in the style of the Gorillaz artwork. In 2004, Tizer aired a campaign depicting a red chameleon remaining the same colour despite a number of different coloured backgrounds—the campaign's slogan was "No, we're not changing colour."[ citation needed ]
A Tizer fan club for United Kingdom based consumers was launched in July 1991. [7] The fan club was advertised in teenage magazines such as Smash Hits and cost £3.00 to join. In return the fan club member received a membership card and Tizer merchandise including a folder, stickers and Tizer branded wraparound sunglasses. The fan club was discontinued around 1993.
In 1997, Tizer sponsored the rave event Rezerection/Rez, on the basis that the reverse of the name is "Rez It" ("Tizer" backwards). It was the main soft drink available at the events.[ citation needed ] In the same year, Tizer took over the sponsorship of The Chart Show which was a Saturday morning music chart show on the ITV network in the UK.
From 23 January 1999, Tizer was the sponsor of the newly rebranded CD:UK which was the replacement for The Chart Show back in 1998.
Tizer sponsored a roller coaster in Southport called the "Traumatizer". The ride was closed with the park in 2006 and relocated to Blackpool Pleasure Beach, where it became known as "Infusion".[ citation needed ]
Tizer are known for their distribution of drink fridges,[ citation needed ] both full-sized ones for restaurants, shops and cafés, and smaller "mini-fridges" for public sale. Their full-sized, illuminated drink fridges from 1997 to 2003 were blue, whilst 2003–2007 fridges were red. They also distribute mobile can coolers, normally for usage in shops, and vending machines.
Tizer was sold at the discontinued pizza restaurant chain, Pizzaland. In 1995, cans of Tizer offered that the specific can was "worth £1 at Pizzaland" when £4 or more was spent. That same year, Tizer were responsible for the "£150,000 worth of hi-tech prizes" competition, one of the biggest soft drink competitions at the time.[ citation needed ]
For the slogans "Refresh Your Head" and "Freeze Your Head", the "R" in "Your", and the "E" and "D" in "Head", are highlighted so they spell out the word "Red".
| |
The 1974 song "Back in Judy's Jungle" by Brian Eno mentions the soft drink, as does the 1983 song "Party, Party" by Elvis Costello and the 1991 song "King Leer" by Morrissey. The drink is also mentioned in the lyrics of the 1996 song "Sing Something Simple" by the neo-prog band Grace. Deacon Blue mentions the drink in the chorus of the title track on their 1991 release Fellow Hoodlums.
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink". Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.
Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph Cantrell. The dry style, a paler drink with a much milder ginger flavour, was created by Canadian John McLaughlin.
Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide.
Barq's is an American brand of root beer created by Edward Barq and bottled since the beginning of the 20th century. It is owned by the Coca-Cola Company. It was known as "Barq's Famous Olde Tyme Root Beer" until 2012. Some of its formulations contain caffeine.
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
The term orange drink refers to a sweet, sugary, sometimes carbonated, orange-flavored drink.
Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as Lucozade, an energy drink for the sick. Its advertising slogan was "Lucozade aids recovery". It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. Other than Switzerland, it is sold in several other countries, notably the Netherlands, and is available in several varieties depending on the country.
Um Bongo is a brand of juice drinks produced by Sumol + Compal. It was first produced in 1983 by Nestlé, under the Libby's brand, for consumption in the United Kingdom, and was later licensed for production in Portugal. The trademark is currently held by Sumol + Compal, who produces and sells the drink in both countries. Tropical Um Bongo features a range of fruit juices and purees including Apple, Lemon, Orange, Pineapple, Passion Fruit, Mandarin, Apricot, Guava and Mango.
Orange Julius is an American chain of beverage stores, known for a frothy fruit drink also called an Orange Julius. The chain has been in business since the late 1920s. The signature beverage is a mixture of ice, orange juice, sweetener, milk, powdered egg whites and vanilla flavoring. Most stores are located inside shopping malls.
Diet food refers to any food or beverage whose recipe is altered to reduce fat, carbohydrates, and/or sugar in order to make it part of a weight loss program or diet. Such foods are usually intended to assist in weight loss or a change in body type, although bodybuilding supplements are designed to increase weight.
Appletiser is a sparkling fruit juice created by blending fruit juice with carbonated water. It was created in 1966 in Elgin Valley, Western Cape, South Africa, by French-Italian immigrant Edmond Lombardi. Whilst Appletiser is primarily sold in its home market of South Africa, the brand is also exported to more than 20 other countries, including the Southern African Development Community (SADC), as well as the UK, Belgium, Spain, Japan, Hong Kong, Australia and New Zealand.
Oasis is a non-carbonated bottled soft drink, a product of Orangina Schweppes. In Great Britain it is manufactured by the Coca-Cola EuroPacific Partners in conjunction with Coca-Cola Company subsidiary Atlantic Industries and in Northern Ireland and the Republic of Ireland it is distributed by Coca-Cola HBC Ireland and Northern Ireland. It originated in France by Volvic in 1966 and was initially distributed under the name 'Pulse', until flagging sales led to a rebrand and its current name 'Oasis' being introduced. The drink is described as a "fruit juice drink - with sugar and sweeteners". In May 2013, Oasis was imported to stores and supermarkets around the Ivory Coast, and by the end of 2013, Oasis was imported to stores and supermarkets around Madagascar.
Sherbet is a fizzy, sweet powder, usually eaten by dipping a lollipop or liquorice, using a small spoon, or licking it from a finger.
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against 7-Up.
{{cite web}}: CS1 maint: archived copy as title (link){{cite web}}: CS1 maint: archived copy as title (link)