Suso (drink)

Last updated
SUSO
TypeCarbonated fruit juice
ManufacturerSUSO drinks Ltd.
Introduced2008
Colorred
Related productsPJ drinks

Suso is a carbonated fruit juice drink manufactured and sold in the UK. Founded by creative entrepreneurs Graeme Dignan, Ross Cairns and Tara Macdonald, it is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull Managing Director Harry Drnec, former General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.

Launched into the UK market with a £4 million marketing budget in February 2008, Suso is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug. [1]

It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day. [2] [3] [4] [5]

In 2012, the brand was sold to Cott Beverages [6] and was relaunched in January 2021 after a few years' absence with a new look. [7]

Related Research Articles

<span class="mw-page-title-main">Cola</span> Carbonated soft drink

Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.

<span class="mw-page-title-main">Irn-Bru</span> Scottish carbonated soft drink

Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink". Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.

<span class="mw-page-title-main">Soft drink</span> Sweetened non-alcoholic drink, often carbonated

A soft drink is any water-based flavored drink, usually but not necessarily carbonated, and typically including added sweetener. Flavors used can be natural or artificial. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute, or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.

<span class="mw-page-title-main">RC Cola</span> Cola-flavored soft drink

RC Cola is a cola-flavored carbonated beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc.

<span class="mw-page-title-main">Ribena</span> Blackcurrant-based drink

Ribena is a brand of blackcurrant-based soft drink, and fruit drink concentrate designed to be mixed with water. It is available in bottles, cans and multi-packs. Originally of English origin, it was produced by the pharmaceutical company GlaxoSmithKline (GSK) until 2013, when the brand was sold to Japanese beverage conglomerate Suntory.

<span class="mw-page-title-main">Fuze Beverage</span> Drink manufacturer

Fuze Beverage, commercially referred to as simply Fuze, is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins. Currently the brand consists of five vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize. The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what is known in the industry as the new age beverage category.

<span class="mw-page-title-main">Orangina</span> Carbonated citrus beverage

Orangina is a lightly carbonated beverage made from carbonated water, 12% citrus juice, as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup and in some markets with artificial sweetener. Natural flavours are also added.

<span class="mw-page-title-main">Primo Water</span> Beverage and food service company

Primo Water Corporation is an American-Canadian water company offering multi-gallon bottled water, water dispensers, self-service refill water machines, and water filtration appliances. The company is headquartered in Tampa, Florida, and services residential and commercial customers across the United States, Canada, Europe, and Israel.

Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as Lucozade, an energy drink for the sick. Its advertising slogan was "Lucozade aids recovery". It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK.

<span class="mw-page-title-main">Vimto</span> British soft drink

Vimto is a British mixed fruit soft drink containing the juice of grapes, raspberries and blackcurrants, flavoured with herbs and spices. Originating in Manchester, northern England, it was first manufactured as a health tonic in cordial form then decades later as a carbonated drink, and the recipe was invented in 1908 by John Noel Nichols of Blackburn. Produced domestically by Nichols plc, it is available in cans and bottles in carbonated, still, cordial (squash), and energy forms and it has also been made into a sweet, ice lolly and other items. Vimto is traditionally most popular in the north of England and is also sold globally under license, and enjoys high popularity in the Persian Gulf countries and in The Gambia and Senegal.

<span class="mw-page-title-main">Virgin Cola</span> Discontinued carbonated cola soft drink

Virgin Cola was a carbonated cola soft drink, launched in 1994. In 2009, it was discontinued in the United Kingdom, and in 2014 it was stopped being made by its final licensee, in Bangladesh.

<span class="mw-page-title-main">Pocari Sweat</span> Sports drink

Pocari Sweat is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. It was launched in 1980, and is mostly well known across Asia and the Middle East; it is also available in East Asia, Southeast Asia, Australia, Mexico and the United States.

<span class="mw-page-title-main">V8 (drink)</span> Brand of vegetable juice

V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company.

<span class="mw-page-title-main">Golden Circle (company)</span> Australian subsidiary of Kraft Heinz

Golden Circle is a subsidiary of US-based Kraft Heinz, based in Brisbane, Queensland. Its main operations are food processing. Golden Circle was inducted into the Queensland Business Leaders Hall of Fame in 2010, for its significant contribution to the economy of Queensland through the processing of food products, notably fruit and vegetables.

<span class="mw-page-title-main">Solo (Australian soft drink)</span> Australian lemon-flavoured soft drink

Solo is an Australian, lemon-flavoured, carbonated soft drink currently manufactured under license by Asahi Breweries. First launched by Tarax in 1968 and fell to Cadbury after a takeover in 1974, its lemon flavour is inspired by Australian pubs' traditional and popular non alcoholic 'pub squash' beverage. The drink's recognition amongst the Australian population has been attributed to the brand's long lasting "Solo Man" marketing campaign, featuring numerous Australian actors. Solo and Asahi Holdings operates in the soft drink manufacturing industry along with various other brands such as Coca-Cola. The usual 375mL can of Solo contains 43.1 grams of sugar. There are and have been in the past, various versions of Solo available. These include Solo Zero, which uses artificial sweetener instead of sugar and there has also been a lemon and lime flavoured variant of the original recipe.

<span class="mw-page-title-main">Frucor Suntory</span> Beverage company

Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina. Frucor has joint partners PepsiCo, Danone, and Sanitarium so their products are marketed by Frucor.

<span class="mw-page-title-main">Varun Beverages</span> Indian organization

Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the largest bottling company of PepsiCo's beverages in the world outside the United States. The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria's son.

<span class="mw-page-title-main">Refresco</span> Dutch soft drinks manufacturer

Refresco, previously known as Liko from the 1960s to 1995, is a producer of soft drinks, water, fruit juices, energy drinks, alcohol, and plant-based drinks. The products are not sold under its own brand name but rather as private-label products for supermarkets or under the name of A-brand manufacturers. The company processes a volume of approximately 11.7 billion liters and has an annual revenue of over €4 billion. Its headquarters are located in Rotterdam. The company was listed on the Amsterdam Stock Exchange from 2015 to 2017.

References

  1. "Marketing Week | marketing news, opinion, trends and jobs". Marketing Week. November 15, 2024.
  2. "Pub News & Pub Property Search for the UK pub trade". morningadvertiser.co.uk.
  3. "Marketing Week | marketing news, opinion, trends and jobs". Marketing Week. November 15, 2024.
  4. Will Suso inject sparkle into carbonated drinks?
  5. "foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry".
  6. "Cott Beverages expands its portfolio with SUSO acquisition". The Manufacturer.
  7. "SUSO drinks - SUSO drinks added a new photo". www.facebook.com.