Starry (drink)

Last updated

Starry
Starry Lemon Lime Soda.svg
Product type Lemon-lime soft drink
Owner PepsiCo
CountryUnited States (US), Germany (DE)
IntroducedJanuary 1, 2023;2 years ago (2023-01-01)
Related brands
Website starrylemonlime.com
A can of Starry Can of Starry Lemon-Lime Soda.png
A can of Starry

Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. [1] [2] Starry contains no caffeine, and as of April 2023, is available in Regular and Zero-Sugar varieties.

Contents

History

In July 2022, it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist. [3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo. [4]

The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z. [5] [6] Bloomberg Businessweek reported industry analysts suggested a successful campaign to grab market share could mean taking 5–10% market share away from Sprite. [7]

Since the 2022–23 NBA season, Starry has been the sponsor of the annual Three-Point Contest as a part of All-Star weekend. [8] The sponsorship includes naming rights for the contest as well as two special "Starry Range" shot balls placed six feet (1.8 m) behind the 3-point line. This partnership replaces Mountain Dew as the event's previous sponsor and "DEW Zone" as the special shot balls used during the contest. [9]

Starry is sold in cans in sizes of either 7.5 US fluid ounces (220 ml) or 12 US fluid ounces (350 ml), and in plastic bottles with sizes including 16 US fluid ounces (470 ml), 500 ml, and two liters. [10] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives. [11] Starry uses high-fructose corn syrup as a sweetener, unlike Sierra Mist, which was sweetened using cane sugar before it was discontinued. [12]

Variations

NameFlavorAvailabilityLaunch Date
Starry Lemon Lime Lemon lime Year-roundJanuary 1, 2023
Starry Lemon Lime Zero SugarLemon lime diet soda
Starry Cranberry Blizz Cranberry SeasonalNovember 4, 2024
Starry Cranberry Blizz Zero SugarCranberry diet soda

Reception

Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist, [13] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market. [14] Starry has been described as having a more prominent citrus flavor than Sierra Mist. [12]

Related Research Articles

7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.

<span class="mw-page-title-main">Gatorade</span> Brand of sports-themed beverages and food products

Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001.

<span class="mw-page-title-main">Coca-Cola formula</span> Coca-Cola Companys recipe for Coca-Cola syrup

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<span class="mw-page-title-main">Limeade</span> Citrus-flavored beverage with sweetener

Limeade, also called lime soda, is a lime-flavored, sometimes carbonated, drink. It is usually sweetened with sugar or sweeteners. A common method of preparation is to juice limes and combine the juice with simple syrup or honey syrup, along with some water and perhaps more sugar or honey. Vodka or white tequila can be added to make a limeade cocktail. The exact ingredients, preparation and names of the drink can vary by country.

<span class="mw-page-title-main">V8 (drink)</span> Brand of vegetable juice

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<span class="mw-page-title-main">Sierra Mist</span> Discontinued lemon-lime flavored soda

Sierra Mist was a lemon-lime flavored soft drink line introduced by PepsiCo in 1999. By 2003 it was available in all US markets.

<span class="mw-page-title-main">Slice (drink)</span> Fruit-flavored soft drink

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Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one that was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.

<span class="mw-page-title-main">Teem</span> Brand of soft drink

Teem is a brand of carbonated soft drink introduced by PepsiCo in 1959 as a lemon-lime-flavored competitor of 7 Up. It was discontinued and delisted in the US in 1984.

<span class="mw-page-title-main">Grapette</span> Soft drink first made in 1939

Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice line of soft drinks.

<span class="mw-page-title-main">Monster Beverage</span> American beverage company

Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.

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<span class="mw-page-title-main">Doodh soda</span> Milk based soda drink

Doodh soda is a cold drink made by mixing a lemon- or lime-flavored soda, such as Sprite or 7 Up, with milk. A variant uses a cola-flavored soda, such as Pepsi. It is popular in the Punjab region of both Pakistan and India, and is especially popular during Ramadan. It is considered to be healthier than regular soda, and is often paired with spicy foods. The combination of soda and milk was first created in Victorian England, and from there it spread to India and Pakistan through the British Empire.

References

  1. Simauchi, Kevin (January 11, 2023). "PepsiCo ends Sierra Mist, launches Starry to take on Sprite". Honolulu Star-Advertiser. Retrieved January 14, 2023.
  2. Snider, Mike (January 13, 2023). "Goodbye, Sierra Mist. Hello to Starry, Pepsi's new lemon-lime soda to take on Sprite". USA TODAY. Retrieved January 14, 2023.
  3. Sanchez, Rudy (October 13, 2022). "PepsiCo Launches Starry, A New Lemon-Lime Soda For the Kids, AKA, Gen Z". Dieline. Retrieved January 14, 2023.
  4. "Starry Lemon Lime – Trademark Application of Portfolio Concentrate Solutions Unlimited Company – Serial Number 97534420". trademarks.justia.com. Retrieved January 7, 2023.
  5. Springer, Jon (January 6, 2023). "Pepsico to Launch New Sprite Competition to Target Gen Z". Ad Age.
  6. "PepsiCo Partners". www.pepsicopartners.com. Retrieved January 7, 2023.
  7. Pulley, Brett (April 21, 2023). "Sprite Is So Popular That Pepsi Launched a New Lemon-Lime War". Bloomberg Businessweek . Retrieved April 29, 2023.
  8. Martin, Brian. "All-Star 2023: Starry 3-Point Contest brings new twists". NBA.com. Retrieved February 6, 2024.
  9. Kidane, Benyam (February 18, 2023). "What is Starry Range? NBA All-Star 3-Point Contest adds special long-distance shots". Sporting News. Retrieved February 6, 2024.
  10. "Soft Drinks | Beverages". www.pepsicopartners.com. Retrieved January 14, 2023.
  11. "Starry". www.pepsicopartners.com. Retrieved January 14, 2023.
  12. 1 2 Romero, Gabby (April 14, 2023). "We Taste-Tested Starry And Sierra Mist To See If They're Actually Different". Delish. Retrieved April 29, 2023.
  13. DeBianchi, Antonia (January 12, 2023). "Pepsi Replaces Sierra Mist with New Citrus Soda Starry". Peoplemag. Retrieved January 14, 2023.
  14. Lamour, Joseph (January 11, 2023). "RIP, Sierra Mist: Pepsi is ditching it for a new lemon-lime soda". TODAY.com. Retrieved January 14, 2023.