Product type | Lemon-lime soft drink |
---|---|
Owner | PepsiCo |
Country | United States (US), Germany (DE) |
Introduced | January 1, 2023 |
Related brands |
|
Website | starrylemonlime.com |
Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. [1] [2] Starry contains no caffeine, and as of April 2023, is available in Regular and Zero-Sugar varieties.
In July 2022, it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist. [3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo. [4]
The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z. [5] [6] Bloomberg Businessweek reported industry analysts suggested a successful campaign to grab market share could mean taking 5–10% market share away from Sprite. [7]
Since the 2022–23 NBA season, Starry has been the sponsor of the annual Three-Point Contest as a part of All-Star weekend. [8] The sponsorship includes naming rights for the contest as well as two special "Starry Range" shot balls placed six feet (1.8 m) behind the 3-point line. This partnership replaces Mountain Dew as the event's previous sponsor and "DEW Zone" as the special shot balls used during the contest. [9]
Starry is sold in cans in sizes of either 7.5 US fluid ounces (220 ml) or 12 US fluid ounces (350 ml), and in plastic bottles with sizes including 16 US fluid ounces (470 ml), 500 ml, and two liters. [10] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives. [11] Starry uses high-fructose corn syrup as a sweetener, unlike Sierra Mist, which was sweetened using cane sugar before it was discontinued. [12]
Name | Flavor | Availability | Launch Date |
---|---|---|---|
Starry Lemon Lime | Lemon lime | Year-round | January 1, 2023 |
Starry Lemon Lime Zero Sugar | Lemon lime diet soda | ||
Starry Cranberry Blizz | Cranberry | Seasonal | November 4, 2024 |
Starry Cranberry Blizz Zero Sugar | Cranberry diet soda |
Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist, [13] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market. [14] Starry has been described as having a more prominent citrus flavor than Sierra Mist. [12]
7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001.
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select, and anonymous, employees. The claim that the recipe is only known to two people and that they cannot fly on the same plane due to the chance they may die, and the recipe will become unknown, is a myth and has been fact-checked multiple times.
Limeade, also called lime soda, is a lime-flavored, sometimes carbonated, drink. It is usually sweetened with sugar or sweeteners. A common method of preparation is to juice limes and combine the juice with simple syrup or honey syrup, along with some water and perhaps more sugar or honey. Vodka or white tequila can be added to make a limeade cocktail. The exact ingredients, preparation and names of the drink can vary by country.
V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by The Campbell's Company.
Sierra Mist was a lemon-lime flavored soft drink line introduced by PepsiCo in 1999. By 2003 it was available in all US markets.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s.
Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one that was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.
Teem is a brand of carbonated soft drink introduced by PepsiCo in 1959 as a lemon-lime-flavored competitor of 7 Up. It was discontinued and delisted in the US in 1984.
Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice line of soft drinks.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
A South Side or Southside is an alcoholic beverage made with gin, lime juice, simple syrup and mint. A variant, the Southside Fizz, adds soda water.
Doodh soda is a cold drink made by mixing a lemon- or lime-flavored soda, such as Sprite or 7 Up, with milk. A variant uses a cola-flavored soda, such as Pepsi. It is popular in the Punjab region of both Pakistan and India, and is especially popular during Ramadan. It is considered to be healthier than regular soda, and is often paired with spicy foods. The combination of soda and milk was first created in Victorian England, and from there it spread to India and Pakistan through the British Empire.