Ruffles (potato chips)

Last updated

Ruffles
Opened bag of Ruffles All Dressed potato chips (cropped).jpg
Opened bag of Ruffles All Dressed potato chips
Product type Potato chips
Owner PepsiCo
Produced by Frito-Lay
CountryUnited States, Canada, United Kingdom, more countries.
Introduced1948;78 years ago (1948)
MarketsWorldwide
Previous ownersBernhardt Stahmer
TaglineRuffles have RRRidges.
Website ruffles.com

Ruffles (known as Lays Maxx or Lays Max in some countries, Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948. [1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay. [2]

Contents

Flavors

In addition to regular potato chips, Ruffles are produced in a variety of flavors and presentations, although some of these variants are produced exclusively for regional markets. Current varieties of Ruffles include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.

In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.[ citation needed ] [3]

In Mexico, Ruffles have been available in the flavors of jamón, buffalo salsa, and chile con queso. In Brazil, an exclusive onion and parsley flavor is available, as well as other limited flavors like yakisoba, stroganoff, honey mustard, [4] pepperoni, feijoada, burritos, [5] ribs, pizza and lime. [6]

Marketing

In 2013, a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that appeared in commercials aimed at the adult audience. [7] The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging. [8]

See also

References

  1. ↑ "Frito-Lay, Inc. v. Bachman Co". Justia. Archived from the original on 2017-09-24. Retrieved 2017-09-24.
  2. ↑ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Archived from the original on 2012-03-10. Retrieved 2012-10-22.
  3. ↑ "LAY'S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY'S® FLAVOR SWAP® Fan Favorites". Frito Lay. August 8, 2023. Retrieved June 23, 2024.
  4. ↑ "Ruffles põe à venda sabores criados por consumidores". Exame (in Portuguese). 8 July 2011. Archived from the original on 2022-03-19. Retrieved 2021-04-04.
  5. ↑ "Ruffles venderá batatas de feijoada, calabresa e burritos". G1 (in Portuguese). 3 August 2016. Archived from the original on 2022-03-19. Retrieved 2021-04-04.
  6. ↑ "Ruffles lança edições limitadas com sabores "limão", "costelinha" e "pizza"". Exame (in Portuguese). 30 May 2012. Archived from the original on 2022-03-19. Retrieved 2021-04-04.
  7. ↑ "Ruffles faz striptease em novo comercial". Exame (in Portuguese). 21 August 2013. Archived from the original on 2022-03-19. Retrieved 2021-04-04.
  8. ↑ "Ruffles aposta em ações digitais focadas no verão para promover sabor limão" (in Portuguese). 6 February 2017. Archived from the original on 2022-03-19. Retrieved 2021-04-04.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.