Formerly | Ashland Manufacturing Company (1913–31) |
---|---|
Company type | Private (1913–67) Subsidiary (1967–present) |
Industry | Sports equipment |
Founded | 1913 |
Fate | Acquired by Ling-Temco-Vought in 1967, then other owners |
Headquarters | Chicago, Illinois , U.S. |
Products | Balls, rackets, shuttlecocks, uniforms, apparel |
Brands | Wilson Staff |
$930 million (2010) [1] | |
Number of employees | 1,600 [2] |
Parent | Amer Sports |
Subsidiaries | |
Website | wilson.com |
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball and volleyball.
The company has been a subsidiary of Finnish retailer Amer Sports since 1989. [3] [4]
The company traces its roots to the "Schwarzschild & Sulzberger" meatpacking company (later changed to "Sulzberger & Son's") based in New York, that operated meat packing slaughterhouses. [5]
Sulzberger & Son's founded the "Ashland Manufacturing Company" in 1913 to use animal by-products from its slaughterhouses. It started out in 1914, making tennis racket strings, violin strings, and surgical sutures, but soon expanded into baseball shoes and tennis racquets. [1]
In 1915, Thomas E. Wilson, former president of meatpacker Morris & Company, was appointed president by the controlling banks and renamed the company "Thomas E. Wilson Company". The company acquired the Hetzinger Knitting Mills to produce athletic uniforms and a caddie bag company which produced golf balls but soon expanded into footballs and basketballs. [1]
In 1918, Wilson left to concentrate on the beef-packing business, changing the Sulzberger company to Wilson & Co. (which would ultimately become Iowa Beef Packers and then be taken over by Tyson Foods). The packing company continued to have control in the company until 1967 when it was sold to Ling-Temco-Vought. [1]
Under new president Lawrence Blaine Icely, it acquired the "Chicago Sporting Goods Company" and struck a deal to supply the Chicago Cubs. It also hired Arch Turner, a leather designer who would design the leather football. [1]
In 1922, it introduced the Ray Schalk catcher's mitt which later became the standard. It worked with Knute Rockne to introduce the double-lined leather football and first valve football and the first waist-line football pants with pads. [1] In 1925, it was renamed "Wilson-Western Sporting Goods" following a distribution agreement with "Western Sporting Goods".
After Rockne's death, the company focused on golf, introducing the R-90, a sand wedge golf club inspired by Gene Sarazen's victory in the 1932 British Open. [1]
In 1931, it renamed itself "Wilson Sporting Goods Company". During World War II it introduced the Wilson Duke football, featuring high-quality leather, ends that were hand-sewn, lock-stitch seams, and triple lining, which was adopted as the official ball of the National Football League in 1941; this partnership between Wilson and NFL has continued since. [6] [1]
Horween Leather Company has supplied Wilson with pebbled cowhide since 1941 for use in the manufacture of footballs and basketballs. Wilson is Horween Leather Company's largest customer. [7] [8]
Wilson became the official game ball supplier of the newly-formed Basketball Association of America (BAA; the forerunner league of what would eventually become today's NBA) in 1946, this partnership would last 37 years until 1983. [9]
After World War II, Wilson focused on tennis and signed Jack Kramer, who developed its line of Jack Kramer signed tennis rackets. L. B. Icely died in 1950, but the company continued to expand. In 1955, it acquired Ohio-Kentucky Manufacturing for making footballs. [10]
In 1964, Wilson acquired "Wonder Products Company", which made toys and custom-molded items. The company transformed the custom-mold section to make protective equipment for American football and baseball, such as face masks for football helmets and leg guards for baseball catchers.
In 1967, the company was acquired by Ling-Temco-Vought. Only three years later, PepsiCo became Wilson's new owner. In those days, the company manufactured and commercialized the official balls of both the NBA and NFL, and provided most of the uniforms of teams in Major League Baseball (MLB) and the United States Summer Olympics teams.
In 1979, Wilson tennis balls were first used in the US Open, [11] and still are used to this day. In 2006, the Australian Open began using Wilson tennis balls. [12] In 1985, Wilson was acquired by Westray Capital Corporation, through subsidiary WSGC Holdings. In 1989, WSGC merged with Bogey Acquisitions Company, which is affiliated with the Finnish group Amer Sports. [1]
In May 2020, it was announced that Wilson became the NBA and WNBA's official game ball supplier, starting with the 2021 season; Wilson replaced Spalding, after the latter company's 37-year partnership with the league ended, thus returning Wilson as the game ball supplier to the NBA. [9]
Wilson manufactures and commercializes a variety of products for several sports. The following chart contains all the product lines by the company. [13]
Sport | Range of products |
---|---|
American football | Balls |
Badminton | Rackets |
Baseball | Balls, bats, [note 1] batting gloves, uniforms, protective gear (Batting helmet, shin guards, shoulder pads) |
Basketball | Balls |
Fastpitch softball | Balls, protective gear |
Golf | Clubs, balls, bags, apparel |
Paddle tennis | Paddles |
Pickleball | Paddles |
Platform tennis | Paddles |
Racquetball | Rackets, balls, shoes |
Soccer | Balls |
Squash | Rackets |
Tennis | Rackets & strings, grips, balls, shoes, apparel, bags |
Volleyball | Balls |
General accessories | Bags, gloves, shin guards |
The Louisville Slugger brand baseball bat has been manufactured since 1884, and has been very popular in professional baseball for many decades. The bat was endorsed by Honus Wagner in 1905 (likely the first endorsement of a product by an American professional athlete), [14] and was used by Babe Ruth along with many other baseball stars through history.
The Louisville Slugger brand was controlled and manufactured by Hillerich & Bradsby from 1884 until 2015, when the brand was bought by Wilson. [15] [16] The brand complements Wilson's existing DeMarini subsidiary which also produces bats. Hillerich & Bradsby remains an independent business and continues to manufacture bats as an exclusive supplier for Wilson. The company also operates Louisville Slugger Museum and Factory, an attraction in downtown Louisville, Kentucky which showcases the story of Louisville Slugger baseball bats in baseball and in American history.
The P72 model Louisville Slugger bat was created in 1954 (while the brand was still under the ownership of Hillerich & Bradsby) for career minor leaguer Les Pinkham, and became one of baseball's most popular bats. Baseball Hall of Famers Cal Ripken Jr. and Robin Yount are among the players who used the P72 over the years. New York Yankee star Derek Jeter used the P72 for every at bat in his 20 MLB seasons, with over 12,500 plate appearances and 3,749 P72 models ordered.
On September 25, 2014, in honor of Jeter's impending retirement, the P72 designation was retired, and the bat was renamed the DJ2 (Jeter wore #2). [17] Descendants of Les Pinkam will still be allowed to get the bat with its P72 designation. In addition to retiring the P72 model number, Louisville Slugger also promised to give the final 72 P72 bats produced to Jeter to raise funds for his Turn 2 Foundation.
Wilson has been the official game ball supplier of the NFL and CFL since 1941 and 1995, respectively, [18] and the now defunct UFL and AAF; in addition, the company also makes footballs for college and high school levels of play. [10]
Wilson makes a variety of baseball gloves for several different patterns. Wilson has three main series of baseball gloves, the A2K, the A2000, and the A1000, as well as many other models for younger children. The A2K is made from Wilson's Pro Stock Select leather, which is made from triple sorting their famous pro stock leather. A stock A2K (Pro Stock select leather) retails for US$399. The A2000, made from Wilson's Pro Stock leather, is the oldest glove series Wilson offers. The A2000 retails for US$299. The A1000 is made from Wilson's top-shelf leather and retails US$149. Some of Wilson's most famous patterns include the datdude, 1786, Dp15, 1787, 1776, 1788, 1799, 2800, M1, 1791 Pudge, and many others.
Wilson has been the official ball supplier for many FIBA competitions, [19] the NBA, the WNBA, the NCAA basketball championship tournaments, [20] the CEBL, the BAL, and many others.
In May 2024, Caitlin Clark signed a multiyear contract with Wilson, the official basketball supplier for WNBA at the time. [21] Clark was designated a brand ambassador for the company and creative director for her basketball collections scheduled to be released throughout 2024. [22] Clark was the first athlete to create and release a signature Wilson basketball collection since Michael Jordan released his with the company in the 1980s and was the first-ever female athlete to have a signature collection with Wilson. [21] [23]
Wilson Staff is the golf division of Wilson Sporting Goods. The company designs and manufactures a full range of golf equipment, accessories and clothing using the Wilson Staff, ProStaff and Ultra brands.
Many of the world's top professional golfers have used Wilson equipment including Nick Faldo, Arnold Palmer and Ben Crenshaw; the latter two of whom used Wilson 8802 putters. Crenshaw's even received the moniker Little Ben due to his proficiency with it[ citation needed ]. Current Wilson Staff players include British Open and PGA Championship champion Pádraig Harrington.
Wilson has been the official ball supplier for NCAA soccer. [24]
Wilson is a major manufacturer of tennis rackets. The original kevlar Pro Staff model racket, known for its use by Pete Sampras, was heavy (more than 350g strung) and small-headed (85 sq. in.); Roger Federer also used the same racket model. In 2015, he used the Pro Staff RF97 Autograph model that is heavy (340 g/12 oz unstrung) and larger (97 sq. in.). Jim Courier and Stefan Edberg also used the Pro Staff Original, Edberg later switching to the Pro Staff Classic in 1991, which was the same racket (85 sq. in. with slightly rounded frame edges) but with different paint work. In late 2009, Wilson unveiled their latest line of rackets, codenamed 20x, which they would later rename BLX. This line directly replaces their previous K-Factor series with all new technologies. [25] Also, many pros use custom-made rackets that perform differently from the mass-produced versions.
Aside from tennis rackets, the Wilson sporting goods company also makes tennis balls (including the official balls of the US Open and starting in 2020, the French Open major championships), shoes, balls, strings, clothes, and racquet bags. [26]
Wilson is the official ball supplier of the AVP. In 2021, Wilson developed a brand partnership with Crossnet.[ citation needed ]
A Wilson volleyball "co-starred" alongside Tom Hanks in the film Cast Away . Hanks' character named the ball, with a smiling face drawn from a bloody handprint, which he became deeply attached to, "Wilson" in the film. After the success of the film, Wilson Sporting Goods actually created and marketed special edition volleyballs with Wilson's "face" printed on. [27]
A racket or racquet is an item of sporting equipment used to strike a ball or shuttlecock in a variety of sports. A racket consists of three major components: a widened distal end known as the head, an elongated handle known as the grip, and a reinforced connection between the head and handle known as the throat or heart. The head of the racket forms a flattened firm surface, known as the face, which is used to strike the ball or shuttlecock.
A baseball glove or mitt is a large glove worn by baseball players of the defending team, which assists players in catching and fielding balls hit by a batter or thrown by a teammate. Gloves are traditionally made of leather; but today other options exist, such as PVC and synthetic leather.
Hillerich & Bradsby Company (H&B) is an American manufacturing company located in Louisville, Kentucky, that produces baseball bats for Wilson Sporting Goods, which commercializes them under the "Louisville Slugger" brand.
A tennis ball is a small, hollow ball used in games of tennis and real tennis. Tennis balls are fluorescent yellow in professional competitions, but in recreational play other colors are also used. Tennis balls are covered in a fibrous felt, which modifies their aerodynamic properties, and each has a white curvilinear oval covering it.
Louisville Slugger Field is a baseball stadium in Louisville, Kentucky. The baseball-specific stadium opened in 2000 with a seating capacity of 13,131. It is currently home to the professional baseball team, the Louisville Bats, Triple-A affiliate of the Cincinnati Reds. From 2015 to 2019, it was also home to Louisville City FC, a professional soccer team in the USL Championship.
Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since the performer must use a sport equipment, it can also be serve for protection.
The Louisville Slugger Museum & Factory, is a museum and factory tour attraction located in Louisville, Kentucky's "Museum Row", part of the West Main District of downtown. The museum showcases the story of Louisville Slugger baseball bats in baseball and in American history. The museum also creates temporary exhibits with more of a pop culture focus, including collaborations with the Norman Rockwell Museum, the Charles M. Schulz Museum and Research Center, Coca-Cola, LEGO artists Sean Kenney and Jason Burik, Topps Trading Cards, The Children's Museum of Indianapolis, and Ripley's Believe It or Not!.
Slazenger is a British sports equipment brand owned by the Frasers Group. One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.
Prince Global Sports, LLC is an American sporting goods manufacturing company based in Atlanta, Georgia. Founded in 1970, Prince's range of products includes rackets, footwear, apparel, tennis balls, pickleball paddles, stringing machines, hats and bags.
Rawlings Sporting Goods is an American sports equipment manufacturing company based in Maryland Heights, Missouri. Founded in 1887, Rawlings currently specializes in baseball and softball clothing and equipment, producing gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Footwear includes sneakers, and sandals. The company also sells other accessories such as belts, wallets, and sunglasses. Former products manufactured by Rawlings included American football, basketball, soccer, and volleyball balls.
Spalding is an American sports equipment manufacturing company. It was founded by Albert Spalding in Chicago in 1876 as a baseball manufacturer, and is today headquartered in Bowling Green, Kentucky. It sells softballs through its subsidiary Dudley Sports. In the past, Spalding has manufactured balls for other sports, including American football, soccer, volleyball, tennis, and golf.
Steeden Sports is an Australian sports equipment manufacturing company, mainly focused on rugby league. The company is mostly known for its rugby league footballs. Steeden was established in Queensland in 1958, when twins Eric and Raymond Steeden opened a factory in Brisbane, Australia, producing leather cricket balls, rugby league balls and boxing bags. The company moved to New South Wales in the 1960s, and was acquired by British sporting goods corporation Grays International in 1995.
Amer Sports, Inc. is a Finnish multinational sporting equipment company based in Helsinki, Finland. Established in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. The company employs over 9,700 people.
Dunlop Sport is a British sports equipment manufacturing company established in 1910 that focuses on racquets and water sports, more specifically tennis, swimming, squash, padel and badminton. Products by Dunlop Sport include racquets, strings, balls, shuttlecocks, and bags. Sportswear and clothing line includes t-shirts, shorts, skirts, jackets, pants, socks, caps, sneakers, and wristbands.
Since the sport's inception, the design and manufacture of tennis equipment has been affected by technological advances and regulations. As is common in major sports, regulations became more exacting over time, with improvements affecting the qualities of the tennis racket and the tennis ball.
Horween Leather Company is an American company specializing in the manufacturing and refining of leather and related products. It is one of the oldest continuously running tanneries in the United States of America. Since its founding in the early 20th century it has been located in Chicago.
Football Thai Factory Sporting Goods Co, Ltd., also known as FBT, is a Thai sports equipment company that has the biggest sports store in Asia which is the FBT sport complex and also has over 300 stores nationwide. FBT exports to over 40 countries worldwide. In 2009 it had over 2,800 employees and an annual turnover of over US$50 million.
Black Betsy was the primary baseball bat of Shoeless Joe Jackson. It was hand made by a fan of his in 1903 when Jackson was still only 15. It broke the record for the highest sold baseball bat in history, when it was sold for $577,610 in 2001. By then it was considered one of baseball's most fabled artifacts. The record was broken in 2004 when a 1923 Babe Ruth bat sold for $1.2 million.
Donnay Sports is a sports equipment brand currently owned by Frasers Group. The company was founded in 1910 by Emile Donnay and was based in Couvin, Belgium. Donnay manufactured wooden tennis rackets from 1934, and by the 1970s was the largest manufacturer of tennis rackets in the world. However, the company failed to adapt to the new market for graphite rackets, and entered administration in 1988. After a succession of owners, the brand was eventually sold to Sports Direct International, who continue to license the use of the brand worldwide.
ProKennex is a Taiwanese manufacturer of racquet sports equipment for tennis, squash, badminton, racquetball, and pickleball. The company enjoyed wide global distribution in the 1980s, when manufacturing in Taiwan was booming due to domestic economic conditions. Parent company Kunnan Enterprise Ltd. has faced financial difficulties since the mid 1990s, leading to a contraction of the ProKennex name globally. Today, the company focuses on a niche set of consumers interested in technology advancements in racquet sports. The company focuses on this aspect of its products by promoting itself as a "science and design company", rather than a standard racket manufacturer.