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Faction Skis | |
Company type | Subsidiary |
Industry | Ski design & manufacturing |
Founded | 2006Verbier, Valais, Switzerland | in
Founders | Alex Hoye Tony McWilliam |
Headquarters | Verbier, Valais, Switzerland |
Area served | Worldwide |
Key people |
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Parent | Full Stack Supply Co. |
Website | factionskis |
The Faction Collective (also known as Faction Skis or simply Faction) is a Swiss ski equipment design company headquartered in Verbier, in the Swiss canton of Valais. [1] Founded in Verbier in 2006 by a tight-knit group of freeride skiers, Faction now holds brand offices in Switzerland, United States, United Kingdom, France, Japan, Austria and China.
Known for its influence in the freeride and freestyle skiing industry, the brand led a major movement in the mid-to-late 2000s to diversify the form factor and design of freestyle and freeride skis. [2] It operates a significant film & media production operation and manages high-profile brand partnerships with leading ski athletes, such as Alex Hall, Eileen Gu, Sam Anthamatten and formerly with Candide Thovex. Its products are sold in over 31 countries, online and through select global distributors. [3]
Faction Skis was founded by a group of skiers in 2006 in Verbier. [4] In 2013, Faction Skis teamed up with French professional skier Candide Thovex to develop a range of signature ski models. [5]
The Faction Collective produced three seasons of their web series "We Are The Faction Collective". [6]
In 2017, the company produced the feature film THIS IS HOME featuring skiers Candide Thovex, Kelly Sildaru, and Antti Ollila among others. [7] [8] The film was shot in different locations, including Flathead Valley in Montana, Jyväskylä in Finland, Wasatch Mountains in Utah, La Clusaz in France, Deštné v Orlických horách in the Czech Republic and Zermatt and Verbier in Switzerland. [9] THIS IS HOME was nominated for multiple awards by the Powder Awards, iF3 International Freeski Festival, including Film of the Year, People's Choice, Best Male Street Segment (Antti Ollila) and Discovery of the Year (Alex Hall). [10]
In 2019, Faction produced its second full-length feature film called THE COLLECTIVE featuring skiers Alex Hall, Antti Ollila, Olympic skier Sarah Höfflin, Kelly Sildaru and Sam Anthamatten. [11] The film was nominated for Film of the Year, Best Cinematography, Best Make Freeride Segment (Sam Anthamatten) and Best Male Street Segment (Alex Hall) by the IF3 International Freeski Film Festival [12] and nominated for Best Film at the High Five Awards. [13]
Faction's current pro team consists of Kelly Sildaru, [14] Sam Anthamatten, [15] Eileen Gu, [16] Sarah Hoefflin, [17] Antti Ollila, [18] Alex Hall, [19] Henry Sildaru [20] and others. [21]
The company currently offers several All-Mountain, Freeride, Freestyle and Touring models. [22] They also offer a range of accessories such as poles, skins and clothing. [23]
Freeriding is a style of skiing or snowboarding performed on natural, un-groomed terrain, without a set course, goals or rules. It evolved throughout the sport's formative years as a contrary response to the highly regimented style of ski competition prevalent at the time. Snowboarders primarily refer to freeriding as backcountry, sidecountry, or off-piste snowboarding, and sometimes big mountain or extreme riding.
Freeskiing, or new school skiing, is a specific type of alpine skiing, which involves tricks, jumps, and terrain park features, such as rails, boxes, jibs, or other obstacles. This form of skiing resulted from the growth of snowboarding combined with the progression of freestyle skiing. "Newschoolers", or those who specifically ski in this style, as opposed to traditional freestylers, freeriders, big mountain skiers, and racers, are often found in terrain parks, which are designed specifically for tricks.
Candide Thovex is a French professional skier, filmmaker and entrepreneur.
Sarah Jean Burke was a Canadian freestyle skier who was a pioneer of the superpipe event. She was a five-time Winter X Games gold medallist, and won the world championship in the halfpipe in 2005. She successfully lobbied the International Olympic Committee (IOC) to have the event added to the Olympic program for the 2014 Winter Olympics. She was considered a medal favourite in the event. Burke died following a training accident in Utah in 2012.
A ski film is a motion picture with sequences of expedition, recreation, competition, or acrobatic exhibition on snow skis. These non-fiction action sport films capture the experience of an athletic outdoor snow sporting culture. Ski films typically present one or more techniques, locations, or skiers. Categories include the feature, documentary of competition or other event coverage, instruction or technique demonstration, retrospective history, travel guide showcasing a region, or a short subject. More than 200 such videos debuted in 2006. Notable examples are listed at the Ski and Snowboard Film Institute, or have received awards from the International Ski Film Festival, X-Dance Action Sports Film Festival, IF3 International Freeski Film Festival, Newschoolers magazine, Cold Smoke Winter Film, Powder magazine, or similar.
Jacob Wester is a Swedish freeskier.
Charles Gagnier is a Canadian freeskier, best known for inventing the Octograb in 2006.
The International Freesports Film Festival (iF3) is a film Festival dedicated to screening and rewarding freeskiing and snowboarding movies. Held annually at the end of October in Montreal, iF3 was created in 2007 by Félix Rioux, Doug Bishop and Jean-Francis Durocher. As it premieres the best movies of the past season, iF3 has been referred to as the "Cannes of the ski world!" by ESPN and won Quebec action sports Gala Maestro's event of the year in 2010.
Tom Wallisch is a professional freeskier.
Mirabelle Thovex is a French snowboarder. Thovex started snowboarding when she was 8 years old, and has been on the French national team since the age of 15. Thovex competed in the women’s halfpipe event at the 2010 Winter Olympics.
Karl Fostvedt is an American Freeskier from Ketchum, Idaho. He is sponsored by Dakine, K2 Skis, Anon Optics, and CAST Touring. He is known for his urban, backcountry, and big mountain skiing abilities.
Poor Boyz Productions is a North American entertainment company which specializes on Freeskiing, Wind surfing and Standup paddleboarding films. The company was formed in 1994 by Johnny Decesare and is headquartered in Redondo Beach, California. In 2012 Poor Boyz began producing freeskiing videos in association with Red Bull Media House.
Alexis duPont is an American professional big mountain freeskier. She is a Freeskiing World Tour contender and former Junior Olympics competitor, who has been featured in several films such as Warren Miller’s Wintervention and Tracing Skylines. Her mother, freestyle skier Holley duPont, was one of the first women to land a backflip on skis.
Nico Porteous is a New Zealand freestyle skier and an Olympic champion. He is New Zealand's youngest Olympic Games medallist, having won a bronze medal at the 2018 Winter Olympics at the age of 16. He became New Zealand's second Winter Olympic gold medallist, and first male, with his win in men's halfpipe at the Beijing 2022 Winter Olympics.
Sarah Höfflin is an Olympic Swiss freestyle skier. She won a gold medal in big air at Winter X Games XXII, and won gold in slopestyle at the 2018 Winter Olympics in Pyeongchang, South Korea.
Andri Ragettli is a Swiss freestyle skier. He has won ten world cup titles and five crystal globes, including slopestyle in 2016, 2018, 2020 and 2022, as well as big air in 2019. He represented Switzerland in slopestyle at the 2018 Winter Olympics in Pyeongchang, where he qualified for the final, along with two fellow Swiss skiers, and finished 7th. Andri won his first X-Games gold medal at X-Games Norway 2020, which was his childhood dream. Since then he has added two more X-Games gold medals: one in big air (2021) and one in Slopestyle (2022). At the 2022 Winter Olympics in Beijing he qualified in first place for slopestyle finals but ended up 4th in the end.
Mathilde Gremaud is an Olympic Swiss freestyle skier and eight time X Games medalist. On February 28, 2023, she became the first freestyle skier to hold both slopestyle World and Olympic Champion titles after winning gold in both events.
Reine Barkered is a big mountain skier from Duved, Sweden.
Eileen Feng Gu, also known by her Chinese name Gu Ailing (谷爱凌), is a freestyle skier. Born in the United States, she has competed for China in halfpipe, slopestyle, and big air events since 2019.
Gustav Legnavsky is a New Zealand freestyle skier who specialises in halfpipe. He represented New Zealand at the 2022 Winter Olympics in Beijing.