TYR Sport

Last updated
TYR Sport, Inc.
Company type Private
IndustryApparel, accessories
Founded1985 (1985)
Founder Steve Furniss
Joseph DiLorenzo
Headquarters,
Area served
World-wide
Key people
Joseph DiLorenzo (CEO), Steven Locke (COO)
ProductsSwimwear, Footwear, Triathlon Apparel, Sportswear, Accessories
Website tyr.com

TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere. [1]

Contents

History

TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985. [2]

The name TYR is a reference to the Norse god Týr. [3]

In 2019, Steve Furniss retired after 34 years with the company. [4]

The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear. [5]

Sponsorship

TYR sponsors many professional athletes; it dubs them Team TYR, [6] as well as the national swimming teams in the U.S. [7] and in Singapore. [8] In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series. [2] [9]

In 2023, it was announced that TYR would be the official outfitter for USA Diving. [10]

NameCountryDiscipline
Matt Grevers Flag of the United States.svg  United States Backstroke, Freestyle
Molly Hannis Flag of the United States.svg  United States Breaststroke
Katie Ledecky [11] [12] Flag of the United States.svg  United States Freestyle
Ryan Lochte [13] [14] Flag of the United States.svg  United States Individual Medley, Backstroke, Freestyle
Simone Manuel [15] Flag of the United States.svg  United States Freestyle
Rikke Møller Pedersen [16] Flag of Denmark.svg  Denmark Breaststroke
Ross Murdoch [17] Flag of the United Kingdom.svg  Great Britain Breaststroke
Lia Neal [18] Flag of the United States.svg  United States Freestyle
Jeanette Ottesen Flag of Denmark.svg  Denmark Freestyle, Butterfly
Tom Shields [19] Flag of the United States.svg  United States Butterfly
Ian Finnerty [20] Flag of the United States.svg  United States Breaststroke
Leah Smith [21] Flag of the United States.svg  United States Freestyle, Individual Medley
Ashley Twichell [22] [3] Flag of the United States.svg  United States Open Water
Kelsi Worrell [23] Flag of the United States.svg  United States Butterfly, Freestyle
Lilly King [24] Flag of the United States.svg  United States Breaststroke
Michael Andrew [25] Flag of the United States.svg  United States Backstroke
Annie Thorisdottir [26] Flag of Iceland.svg  Iceland CrossFit
Torri Huske [27] Flag of the United States.svg  United States Butterfly, Freestyle
Maggie Steffens [28] Flag of the United States.svg  United States Water Polo
Claire Curzan [29] [30] Flag of the United States.svg  United States Butterfly
Nic Fink [31] Flag of the United States.svg  United States Breaststroke
Hunter Armstrong [32] Flag of the United States.svg  United States Backstroke

See also

Notes

  1. Swimwear company's task: Find talent pool
  2. 1 2 Fischer, Ben (23 Aug 2018). "Recent moves have swimwear company TYR swimming with big fish". www.bizjournals.com. Retrieved 2019-06-14.
  3. 1 2 "Ashley Twichell, 2X World Champ, Re-signs with TYR Sport". Swimming World News. 2019-02-26. Retrieved 2019-06-14.
  4. Team, Swimming World Editorial (2019-10-09). "TYR Sport Founder, Former Olympian, Steve Furniss Retires". Swimming World News. Retrieved 2024-12-02.
  5. De George, Matthew (2021-11-08). "TYR Expanding Portfolio with Lines of CrossFit, Workout Gear". Swimming World News. Retrieved 2024-12-17.
  6. "Team TYR Athletes | TYR". www.tyr.com. Retrieved 2018-08-06.
  7. "TYR Sport Extends Partnership with U.S. Masters Swimming". SwimSwam. 2016-04-15. Retrieved 2019-06-14.
  8. Keng Gene, Ng (2016-05-28). "Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR". The Straits Times. Retrieved 2019-06-14.
  9. "TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series". PRWeb. Retrieved 2019-06-14.
  10. "Tyr Becomes Official Outfitter of USA Diving". www.yahoo.com. 2023-03-24. Retrieved 2024-12-17.
  11. "Ledecky cashing in with first endorsement". ESPN.com. 2018-06-08. Retrieved 2024-12-05.
  12. Brennan, Christine. "Katie Ledecky's historic sponsorship deal signals intent to swim through 2024". USA TODAY. Retrieved 2024-12-05.
  13. "Lochte signs endorsement deal with TYR Sport". Reuters. 26 January 2017. Retrieved 5 December 2024.
  14. "TYR Sport Signs 12-Time Olympic Medalist Ryan Lochte". SwimSwam. 2017-07-28. Retrieved August 25, 2017.
  15. "Simone Manuel Announces Deal with TYR Sport - Swimming World News". Swimming World News. 2018-07-24. Retrieved 2018-08-06.
  16. "TYR Sport Signs Olympic Bronze Medalist Rikke Moller Pedersen". SwimSwam. 2017-07-20. Retrieved August 25, 2017.
  17. "TYR Sport Signs Olympian & 2x World Championship Medalist Ross Murdoch". SwimSwam. 2017-10-26. Retrieved October 26, 2017.
  18. "TYR Sport Announces Signing of 2x Olympic Medalist Lia Neal". SwimSwam. 2017-08-24. Retrieved August 25, 2017.
  19. "TYR Sport Signs Olympic Gold Medalist Tom Shields". SwimSwam. 2017-08-03. Retrieved August 25, 2017.
  20. "TYR Sport Signs American Record Holder Ian Finnerty".
  21. "TYR Sport Signs Two-Time Olympic Medalist Leah Smith". SwimSwam. 2017-07-11. Retrieved August 25, 2017.
  22. "TYR Sport Signs Ashley Twichell, American Pool and Open Water Swimmer". SwimSwam. 2014-02-13. Retrieved August 25, 2017.
  23. "TYR Sport Signs American Record Holder Kelsi Worrell". SwimSwam. 2016-05-16. Retrieved August 25, 2017.
  24. D'Addona, Dan (2019-07-18). "Olympic Champion Lilly King Signs with TYR Sport". Swimming World News. Retrieved 2024-12-02.
  25. Writer, Matthew De George-Senior (2021-04-14). "TYR Sport Announces Signing of World Champion Michael Andrew". Swimming World News. Retrieved 2024-12-05.
  26. Spin, Brian (2023-02-14). "Annie Thorisdottir Signs with TYR Sport Ahead of Return to Individual Competition". The Barbell Spin. Retrieved 2024-12-05.
  27. Partridge, Helen (2024-08-08). "Five Things You Might Not Know About Olympian Torri Huske". Arlington Magazine. Retrieved 2024-12-05.
  28. "TYR Sport Signs Women's National Team Captain Maggie Steffens". USA Water Polo. 2019-04-26. Retrieved 2024-12-12.
  29. Shay, Ashleigh (2022-02-25). "TYR Sport Signs Olympic Medalist Claire Curzan". Swimming World News. Retrieved 2024-12-12.
  30. Fowler, Chapel (6 June 2022). "Most states prohibit high school NIL deals. But what if you're Olympic swimmer Claire Curzan?". The Fayetteville Observer. Retrieved 16 December 2024.
  31. Picciotto, Rebecca (2023-07-06). "30-year-old balances 9-to-5 job with Olympic swimming side hustle: 'I'm really thankful that they're letting me do it'". CNBC. Retrieved 2024-12-12.
  32. Aquino, Kaitlin (2022-06-16). "Tyr Lands Sponsorship with Olympic Gold Medalist Hunter Armstrong". Orange County Business Journal. Retrieved 2024-12-16.

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