Industry | Sportswear Sports equipment |
---|---|
Founded | 2009 |
Founder | Nicolas Mermoud Jean-Luc Diard |
Headquarters | Goleta, California |
Area served | Worldwide |
Key people |
|
Products | Athletic shoes |
Revenue | US$1.8 billion (2024) [1] |
Parent | Deckers Brands |
Website | hoka |
Hoka One One (stylized as HOKA) is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2] The shoes are named after the Māori language phrase meaning "to fly". [3]
The shoes were initially embraced by ultramarathon runners due to their enhanced cushion and inherent stability; however, they quickly gained popularity among other runners for offering maximum cushion and minimal weight. The brand's original, highest-cushion models [4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, [5] [6] lightweight training [7] and racing shoes, [8] and track spikes. [9]
Hoka was purchased on April 1, 2013, by Deckers Brands, the parent company for UGG, Teva and other footwear brands. [2] [10]
Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. [11]
The company sponsors a variety of professional runners; its first athletes were primarily trail-ultra runners, but their roster has expanded to include several track & field, triathlon, and road-running athletes. Hoka also has long-term sponsorship deals with the professional training groups HOKA Northern Arizona (NAZ) Elite, based in Flagstaff, Arizona; [12] and the California-based HOKA Aggies Running Club. [13] Hoka is also the former sponsor of the New Jersey New York Track Club. [14] In 2023, Hoka partnered with Runna, a running coach app. [15] Hoka partnered with The Mesa Marathon for the 2024 marathon. [16]
As of June 2024, Hoka sponsors the following track and road runners: [17] [18]
Hoka also sponsors numerous trail and triathlon athletes.
Long-distance running, or endurance running, is a form of continuous running over distances of at least 3 km (1.9 mi). Physiologically, it is largely aerobic in nature and requires stamina as well as mental strength.
Trail running is a type of running that takes place on outdoor trails, often in mountainous terrain, and often includes significant ascents and descents. Trail running is overseen by the International Trail Running Association (ITRA) and includes longer races.
Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. In 1975, the company was incorporated in California under the name Deckers Corporation. In October 1993, Deckers initiated a public offering of stock in its company. Deckers' portfolio of brands includes UGG, Teva, Hoka One One, and Koolaburra.
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Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.
Cycling shoes are shoes purpose-built for cycling. There are a variety of designs depending on the type and intensity of the cycling for which they are intended. Key features include rigidity, for more-efficient transfer of power from the cyclist to the pedals, weight, a method of attaching the shoe firmly to the pedal and adaptability for use on and off the bicycle. Most high-performance cycling shoes can be adjusted while in use, via a quick-adjusting system that has largely replaced laces.
The Ultra-Trail du Mont-Blanc (UTMB) is a mountain ultramarathon race, first held in 2003, that follows the route of the Tour du Mont Blanc. It has been regarded as the most competitive trail ultramarathon in the world.
Racing flats, or simply flats, are lightweight athletic shoes designed for "long distance" track and field, cross country, and most often, road races. They differ from normal training shoes mainly by the lack of a substantial heel to toe drop.
Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.
Altra Running, commonly known as Altra, is an American manufacturing company engaged in the design, development, marketing, and sales of athletic shoes for road running, trail running, and general footwear. Since 2018 Altra is owned by VF Corporation, an American global apparel and footwear company with other brands like Icebreaker, The North Face, Vans, JanSport, Eastpak and Timberland.
Scott Smith is an American long distance runner who specialized in the marathon. He competed in the marathon event at the 2015 World Championships in Athletics in Beijing, China. For his collegiate career, Smith attended University of California, Santa Barbara.
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