Olympikus

Last updated
Olympikus
Type Subsidiary
Industry Sporting goods
Founded1975;48 years ago (1975)
Headquarters
Jundiaí
,
Brazil
Area served
 South America
Products Athletic shoes, clothing
Parent Vulcabras Azaleia
Website olympikus.com.br

Olympikus is a Brazilian sports brand, which makes sports equipment for running and fitness. [1] The brand is owned by Vulcabras Azaleia. [2]

Contents

Current products by Olympikus include athletic shoes and apparel. In the past, the company also sponsored several volleyball [3] and football teams.

History

Olympikus was established in 1975, releasing its first series of athletic shoes made of leather (one of the first in the country). Shortly thereafter, international sports brands began to enter Brazil and Olympikus began to compete in the technological, advertising and marketing fields for space with these companies.

Olympikus Grafeno, the first sneaker to use graphene plate in a running shoe 20220205 olympikus grafeno0080.jpg
Olympikus Grafeno, the first sneaker to use graphene plate in a running shoe

In the 1990s the brand became a sponsor of various athletes and entities. Olympikus signed agreements with Claudinei Quirino, Gustavo Borges, Vanderlei Cordeiro, Maureen Maggi, Gustavo Kuerten, Giba, Bernardinho and Bárbara Leôncio among others. In addition, Olympikus started a partnership with the Brazilian Volleyball Confederation (1997), the Brazilian Athletics Confederation (1999) and the Brazilian Olympic Committee (1999). [4]

The brand entered to football market in 2009, signining deals with Flamengo and Cruzeiro. [5] Olympikus also expanded to Argentina, serving as exclusive kit provider of clubs Racing, [6] Lanús, [7] Argentinos Juniors [8] and Rosario Central. [9]

In 2007 Olympikus was chosen as one of the official sponsors of the Pan American Games held in Rio de Janeiro. The brand not only sponsored the event, but the Brazilian delegation.

Sponsorships

The following list that are or have been sponsored by Olympikus:

Olympic Committees

Athleticism

Associations

Athletes

Association football

Association

Clubs teams

Basketball

Club teams

Volleyball

Association

  • Flag of Brazil.svg CBV (1997–2016)

National teams

Club teams

Athletes

Swimming

Athletes

Rugby

Club teams

Tennis

Athletes

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References

  1. 1 2 3 4 5 6 Pinto, Tiago. "A Construção de uma Marca Internacional de Tênis" (PDF). Exame . Retrieved 27 Apr 2022.
  2. ↑ Own brands on Vulcabras Azaleia website, 28 Sep 2019
  3. ↑ Olympikus presentó sus zapatilla de voley on Marketing Registrado, 18 Aug 2016
  4. 1 2 3 COB fecha acordo com Olympikus on Marca de Gol, 14 Apr 1999
  5. ↑ Novas camisas Olympikus del Cruzeiro
  6. ↑ Racing tiene nueva camiseta para 2010 on Infobae, 7 Jan 2010
  7. ↑ Nuevas camisetas Olympkus de Lanús by Diego Silver on Marca de Gol, 31 Jan 2011
  8. ↑ Nuevas camisetas Olympikus para Argentinos Juniors, 4 Jun 2010
  9. ↑ Camisetas Rosario Central 2012-13 on TodosobreCamisetas, Jun 17, 2012
  10. ↑ COB troca de roupa para ser nº1 de novo fornecedor e por prêmio para medalhistas on Globo Esporte, 19 Oct 2017
  11. ↑ Morro dos Prazeres no Rio de Janeiro sediou o campeonato Rock Gol MTV 2011 , Sportlink, 2011-04-07.
  12. ↑ Cruzeiro oficializa Penalty como nova fornecedora de material esportivo on Globo Esporte, 08 Apr 2014
  13. ↑ Flamengo/Olympikus Hotsite Archived July 7, 2009, at the Wayback Machine
  14. ↑ Relembre todos os fornecedores de material esportivo da história do Inter on GZH, 07 May 2019
  15. ↑ Olympikus é a nova patrocinadora do Flamengo, 01 Jun 2008
  16. ↑ Nike apresenta kit de produtos que será usado pela delegação brasileira na Rio-2016 on Lance!, 12 Dec 2016
  17. ↑ Vôlei da Telesp viaja de ônibus comum e treina com bolas ovais on Folha de S.Paulo, 23 Jan 1994
  18. ↑ Três meses após saída do Finasa, time de Osasco ainda está sem patrocínio on UOL, 20 Jul 2009
  19. ↑ Flamengo confirma saída da Nike e chegada da Olympikus on UOL, 31 May 2008
  20. ↑ Olympikus é a nova patrocinadora do Flamengo, 01 Jun 2008
  21. 1 2 3 Bruno, Paula e Fabi se juntam a Giba sob patrocínio de marca esportiva on UOL, 13 Jan 2009
  22. ↑ Atletas da seleção de vôlei deixam de ser obrigados a usar tênis de patrocinador on Folha de S.Paulo, 26 May 2021
  23. ↑ Olympikus muda para o Rio em busca do Título Nacional on Folha de S.Paulo, 20 Oct 1997
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