Maxfli

Last updated
Maxfli
Product type Golf equipment (balls, bags, gloves, accessories)
Owner Dick's Sporting Goods
Country United States
Introduced1910;115 years ago (1910)
Markets Sports equipment
Website maxfli.com

Maxfli is a brand of sports equipment, most recognized for its golf balls, currently owned by Dick's Sporting Goods. Dick's purchased the brand from TaylorMade Golf on February 11, 2008; however, the Noodle trademark and all golf ball patents remained with TMaG. [1]

Golf products currently commercialized under the "Maxfli" brand include bags, gloves, and accessories such as training aids and umbrellas.

Maxfli was previously owned by the Dunlop Slazenger group before its acquisition by TMaG in 2003. [2] While under TMaG ownership, the brand underwent a change in focus from premium balls, such as Black Max and Red Max, to distance balls such as the Fire and the already successful Noodle, as TMaG looked to use its own TaylorMade brand in the high end golf ball market. The Maxfli brand and trademark was originally created by the sports division of the Dunlop Tire and Rubber Corporation, headquartered in Buffalo, New York. [3]

Related Research Articles

<span class="mw-page-title-main">Adidas</span> German multinational clothing and apparel corporation

Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.

<span class="mw-page-title-main">Wilson Sporting Goods</span> American sports equipment manufacture

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball and volleyball.

<span class="mw-page-title-main">Dick's Sporting Goods</span> American sporting goods retailing corporation

Dick's Sporting Goods, Inc. is an American chain of sporting goods stores founded in 1948 by Richard "Dick" Stack. It is the largest sporting goods retailer in the United States and is listed on the Fortune 500.

<span class="mw-page-title-main">Callaway Golf Company</span> American consumer products company

Callaway, legally Topgolf Callaway Brands Corp., is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including accessories such as bags, gloves, and caps. In 2021, the company purchased Topgolf, and thus also operates a chain of golf-related amusement and events centers.

<span class="mw-page-title-main">Slazenger</span> British sports equipment brand

Slazenger is a British sports equipment brand owned by the Frasers Group. One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.

<span class="mw-page-title-main">Rawlings (company)</span> American sports equipment company

Rawlings Sporting Goods is an American sports equipment manufacturing company based in Maryland Heights, Missouri. Founded in 1887, Rawlings currently specializes in baseball and softball clothing and equipment, producing gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Footwear includes sneakers, and sandals. The company also sells other accessories such as belts, wallets, and sunglasses. Former products manufactured by Rawlings included American football, basketball, soccer, and volleyball balls.

<span class="mw-page-title-main">Adidas Teamgeist</span> Football by Adidas

The Adidas +Teamgeist is a football made by Adidas and developed jointly with Molten Corporation. It was the official match ball for the 2006 FIFA World Cup in Germany. The plus sign in its name was introduced for trademark purposes, since the regular German word Teamgeist, meaning "team spirit", could not be trademarked.

<span class="mw-page-title-main">Spalding (company)</span> Sporting goods company

Spalding is an American sports equipment manufacturing company. It was founded by Albert Spalding in Chicago in 1876 as a baseball manufacturer, and is today headquartered in Bowling Green, Kentucky. It sells softballs through its subsidiary Dudley Sports. In the past, Spalding has manufactured balls for other sports, including American football, soccer, volleyball, tennis, and golf.

<span class="mw-page-title-main">Sumitomo Rubber Industries</span> Japanese tire and rubber company

Sumitomo Rubber Industries, Ltd. is a global tire and rubber company based in Japan. It is part of the Sumitomo Group. The company makes a wide range of rubber based products, including automobile tires, golf balls and tennis balls. Sumitomo tire brands include Dunlop, Falken and Ohtsu. Sumitomo also manufactures and sells sport equipment under the Dunlop Sport brand.

TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing. TaylorMade Golf is currently a subsidiary of Centroid Investment Partners after it was purchased from KPS Capital Partners in May 2021.

<span class="mw-page-title-main">Amer Sports</span> Finnish sporting good company

Amer Sports, Inc. is a Finnish multinational sporting equipment company based in Helsinki, Finland. Established in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. The company employs over 9,700 people.

<span class="mw-page-title-main">Wilson Staff</span> Golf equipment manufacturer

Wilson Staff is Wilson's premium golf brand aimed at tour professionals and serious players. Wilson designs and manufactures a full range of golf equipment, accessories, and apparel using the Wilson Staff, Wilson, ProStaff, Profile, Ultra and Hope brands. Wilson's other lines are generally considered to be "big box," "value," or "economy" brands, while the Wilson Staff line provides higher quality equipment used on all major professional golf tours.

Ashworth is a United States clothing brand, currently owned by YGM Group since 2019. The brand is focused on a wide range of clothing such as t-shirts, polo shirts, hoodies, cardigans, sweaters, pants, jeans, shorts, jackets, coats, and gilets, among others.

<span class="mw-page-title-main">Dunlop Slazenger</span> British sports equipment brand

Dunlop Slazenger was a sports equipment manufacturing company formed by now-defunct BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985.

Dunlop Sport is a British sports equipment manufacturing company established in 1910 that focuses on racquets and water sports, more specifically tennis, swimming, squash, padel and badminton. Products by Dunlop Sport include racquets, strings, balls, shuttlecocks, and bags. Sportswear and clothing line includes t-shirts, shorts, skirts, jackets, pants, socks, caps, sneakers, and wristbands.

Top-Flite is an American brand of sports equipment, most recognized for its golf balls, currently owned by Dick's Sporting Goods. Dick's purchased the brand from Callaway Golf Company.

MacGregor Golf is a sports equipment manufacturing company based in Albany, Georgia, which specializes in golf. MacGregor currently produces a wide range of golf clubs, bags, and accessories.

Penfold Golf Ltd. is a British sporting goods manufacturer of golf equipment founded in 1929 by Albert Ernest Penfold (1884–1941). Golf equipment include balls, tees, gloves, apart from fashion accessories such as hats and wallets.

Golfsmith International Holdings Inc. was an American golf specialty retailer based in Austin, Texas. Each store, along with golfsmith.com, housed a wide selection of golf clubs, shoes, apparel, gadgets and gear from all the major brands as well as proprietary offerings. They also offered custom club fitting, lessons and services for golfers.

<span class="mw-page-title-main">ProKennex</span> Taiwanese manufacturer of tennis racquets

ProKennex is a Taiwanese manufacturer of racquet sports equipment for tennis, squash, badminton, racquetball, and pickleball. The company enjoyed wide global distribution in the 1980s, when manufacturing in Taiwan was booming due to domestic economic conditions. Parent company Kunnan Enterprise Ltd. has faced financial difficulties since the mid 1990s, leading to a contraction of the ProKennex name globally. Today, the company focuses on a niche set of consumers interested in technology advancements in racquet sports. The company focuses on this aspect of its products by promoting itself as a "science and design company", rather than a standard racket manufacturer.

References

  1. "TaylorMade-adidas Golf Sells Maxfli Trademark to Dick's Sporting Goods". Reuters. February 15, 2008. Archived from the original on March 7, 2008. Retrieved 2008-09-17.
  2. TaylorMade-Adidas Golf Acquires Maxfli Golf Balls
  3. TaylorMade-adidas Golf Company Reinvents the Maxfli Golf Brand