|Founded||23 May 1924 in Wilmslow, England|
|Founder||Harold & Wallace Humphreys|
|Products||Football uniforms, goalkeeper gloves, balls, boots, sportswear|
Number of employees
|Parent||Iconix Brand Group|
Umbro is an English sportswear and football equipment supplier based in Cheadle, next to Manchester, England. Umbro designs, sources, and markets football-related apparel, footwear, and equipment. Its products are sold in over 90 countries worldwide. Since 2012, the company has been a subsidiary of American company Iconix Brand Group.
England is a country that is part of the United Kingdom. It shares land borders with Wales to the west and Scotland to the north-northwest. The Irish Sea lies west of England and the Celtic Sea lies to the southwest. England is separated from continental Europe by the North Sea to the east and the English Channel to the south. The country covers five-eighths of the island of Great Britain, which lies in the North Atlantic, and includes over 100 smaller islands, such as the Isles of Scilly and the Isle of Wight.
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.
Association football, more commonly known as football or soccer, is a team sport played with a spherical ball between two teams of eleven players. It is played by 250 million players in over 200 countries and dependencies, making it the world's most popular sport. The game is played on a rectangular field called a pitch with a goal at each end. The object of the game is to score by moving the ball beyond the goal line into the opposing goal.
The company was founded by Harold Humphreys, along with his brother Wallace in a small workshop in Wilmslow, Cheshire, inspired by the growing interest in football witnessed nationwide. The name "Umbro" is a quasi-portmanteau inspired by Humphreys Brothers Clothing. Umbro's kit debut was in the 1934 FA Cup final, when both teams Manchester City and Portsmouth wore kits designed and manufactured by the company. Other teams supplied by Umbro during the 1930s and 1940s were Sheffield United, Preston North End, Manchester United and Blackpool.
Wilmslow is a town and civil parish in Cheshire, England, that is 11 mi (18 km) south of Manchester. It is one of the most sought-after places to live in the UK after central London, and falls within the Cheshire Golden Triangle.
Cheshire is a county in North West England, bordering Merseyside and Greater Manchester to the north, Derbyshire to the east, Staffordshire and Shropshire to the south and Flintshire, Wales and Wrexham county borough to the west. Cheshire's county town is the City of Chester (118,200); the largest town is Warrington (209,700). Other major towns include Crewe (71,722), Ellesmere Port (55,715), Macclesfield (52,044), Northwich (75,000), Runcorn (61,789), Widnes (61,464) and Winsford (32,610)
A portmanteau or portmanteau word is a linguistic blend of words, in which parts of multiple words or their phones (sounds) are combined into a new word, as in smog, coined by blending smoke and fog, or motel, from motor and hotel. In linguistics, a portmanteau is defined as a single morph that represents two or more morphemes.
Umbro was the official sports manufacturer of the English FA Cup and official sponsor of The FA, being the exclusive supplier of balls to the body's leagues.
The FA Cup, also known officially as The Football Association Challenge Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football competition in the world. It is organised by and named after The Football Association. For sponsorship reasons, from 2015 through to 2019 it is also known as The Emirates FA Cup. A concurrent women's tournament is also held, the FA Women's Cup.
The Football Association (FA) is the governing body of association football in England, the Crown dependencies of Jersey, Guernsey, and the Isle of Man. Formed in 1863, it is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game in its territory.
A football is a ball inflated with air that is used to play one of the various sports known as football. In these games, with some exceptions, goals or points are scored only when the ball enters one of two designated goal-scoring areas; football games involve the two teams each trying to move the ball in opposite directions along the field of play.
In 1952, the British team at the Summer Olympics wore Umbro kits, tailored for the needs of their individual sports. Umbro would supply kits for the British Olympics team for the next 20 years.
In 1957, Umbro entered the tennis market, producing sports clothing in collaboration with player Ted Tinling. This collaboration extended for three decades. Another sportsman who collaborated with Umbro was Manchester United manager Matt Busby, in 1959. That same year the company started to sell its junior boys' kits, a set of shirt, shorts and socks that would allow young players to wear the same look as their footballing idols.
Tennis is a racket sport that can be played individually against a single opponent (singles) or between two teams of two players each (doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball covered with felt over or around a net and into the opponent's court. The object of the game is to maneuver the ball in such a way that the opponent is not able to play a valid return. The player who is unable to return the ball will not gain a point, while the opposite player will.
Cuthbert Collingwood "Ted" Tinling, sometimes known as Teddy Tinling, was an English tennis player, fashion designer, spy and author. He was a firm fixture on the professional tennis tour for over sixty years and is considered the foremost designer of tennis dresses of the 20th Century.
Sir Alexander Matthew Busby, CBE, KCSG was a Scottish football player and manager, who managed Manchester United between 1945 and 1969 and again for the second half of the 1970–71 season. He was the first manager of an English team to win the European Cup and is widely regarded as one of the greatest managers of all time.
Brazil became the first FIFA World Cup champion to wear kits by Umbro in 1958. Two years later, Manchester United Scottish player Denis Law signed an exclusive agreement with the brand, becoming the first footballer to be sponsored by Umbro. The England national team won its only title in 1966 wearing kits by Umbro (the deal had been signed in 1954). Of the 16 teams that competed, 15 wore kit manufactured by Umbro,the only exception being the USSR. At the same time, 85% of British football teams wore kits by the company, including Celtic, the first British team to win a European Cup in 1967. Liverpool FC won the first four of their five European Cups while wearing Umbro kits, in 1977, 1978, 1981 and 1984.
The Brazil national football team represents Brazil in international men's association football. Brazil is administered by the Brazilian Football Confederation (CBF), the governing body for football in Brazil. They have been a member of FIFA since 1923 and member of CONMEBOL since 1916.
The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the Fédération Internationale de Football Association (FIFA), the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champion is France, which won its second title at the 2018 tournament in Russia.
Scotland is a country that is part of the United Kingdom. Sharing a border with England to the southeast, Scotland is otherwise surrounded by the Atlantic Ocean to the north and west, by the North Sea to the northeast and by the Irish Sea to the south. In addition to the mainland, situated on the northern third of the island of Great Britain, Scotland has over 790 islands, including the Northern Isles and the Hebrides.
In 1974, Umbro's founder, Harold Humphreys, died. His sons John and Stuart took over the running of the company. The England national team wore Umbro shirts by choice until 1974, when The Football Association, encouraged by the England manager Don Revie, sold the jersey manufacturing rights to Admiral Sportswear.
After more than a decade wearing Admiral kits, the England national team signed with Umbro again in 1984. In 1986, Umbro began to manufacture its own football boots. The company added footballers Alan Shearer and Michael Owen (who was only 14 years old) to its list of sponsored athletes. In 1994, Brazil won its fourth FIFA World Cup title in the United States and club teams AFC Ajax (in 1995), and Manchester United (in 1999) obtained the UEFA Champions League and the Intercontinental Cup, in Tokyo, all of them wearing Umbro kits.
In the United States, Umbro was the majority owner (94%) of United Soccer Leagues, the parent organization for North America's lower division men's soccer (tiers two through four in the American Soccer Pyramid), and the second tier women's league (W-League) and youth league (Super Y-League).During the 2009 USL First Division season, the Carolina RailHawks, Charleston Battery, Vancouver Whitecaps, Rochester Rhinos, Austin Aztex, and Puerto Rico Islanders all wore Umbro kits. During the 2012 USLPro season, the Dayton Dutch Lions wore Umbro.
In October 2007, JJB Sports bought a 10.1% stake in Umbro in a move to protect its stake in the market for England football shirts.
On 23 October 2007, it was announced Umbro had agreed to be bought by Nike in a deal worth GB£285 million, the equivalent of 193p per share. The Umbro board recommended to its shareholders they vote in favour of the approach, as it offered a very competitive price for the business. Umbro's share price at the time of the offer was close to 130p. The deal was approved by regulators in December 2007 and concluded in February 2008. With the objective of revitalising the brand, Umbro launched the "Tailored by England" lines. As of 4 June 2009, Umbro signed a deal with Manchester City to supply kits for the team. Wearing Umbro kits, Manchester City won its first championship in 34 years.
In 2010, Umbro became sponsor of reformed American team New York Cosmos to be its exclusive kit supplier.
In May 2012, Nike reported that they would be selling Umbro (along with Cole Haan) in order to focus on their sports brands, including Nike, Converse, Hurley and Air Jordan.In September 2012, The FA announced that future England kits would be manufactured by Nike.
On October 2012, Nike announced that it had agreed with Iconix Brand Group to sell Umbro for US$225 million.The acquisition was completed in December 2012.
In February 2014, it was announced that Umbro would supply Everton from the start of the 2014–15 football season.This was the first new club announcement since Iconix Brand Group bought Umbro, and was followed by the announcement of similar deals with Hull City and French clubs Lens and Nantes. On 9 June 2014, Derby County announced that their kits for the 2014–15 season would be made by Umbro.
Later in 2014, Umbro announced deals to supply a number of teams, including the Serbian national football team, the Malawi national football team, Vasco da Gama and Grêmio.
In February 2015, Dutch Eredivisie champions PSV announced a new kit deal with Umbro, replacing PSV's previous deal with Nike, which had been in existence since 1994. The deal coincided with PSV's return to the UEFA Champions League after a six-year absence.
In late April 2015, West Ham United announced a new five-year agreement with Umbro as the club's official technical partner. This agreement included creating a commemorative kit for the Hammers' final year in the historic Boleyn Ground.
In early December 2015, German club 1. FC Nürnberg announced a long-term kit deal with Umbro as the club's official kit supplier, replacing Adidas.
In May 2016, it was announced that Umbro had become the technical sponsor of Blackburn Roversin a five-year deal. And would also return to making A.F.C. Bournemouth kit after two separate occasions in the 70’s and 80’s for the 2017-18 season.
In June 2017, seven-times German Champion FC Schalke 04 announced a five-year deal with Umbro replacing Adidas after 55 years.
Umbro currently focuses on football equipment, such as kit uniforms (jerseys, shorts and socks), goalkeeper gloves, balls and boots, apart of manufacturing other apparel such as t-shirts and jackets.
Until the mid-1980s, the company manufactured only sports clothing, in particular football jerseys, shorts and socks, but had no footwear range. Eventually, in 1985, Umbro decided to introduce its first football boot into the Brazilian market. This design, cheaper than the products of existing boot brands such as Adidas, proved popular and went into mass production internationally two years later.
Umbro also manufactured a popular style of shorts that reached its peak in the United States in the late 1980s and early 1990s. They were made of nylon, had a drawstring waistband, and often came in bright colours. With the growth of youth soccer leagues in the U.S. in the 1980s, many youths, teens and young adults began wearing them as everyday clothing. At the height of the "Umbro fashion," other brands of soccer shorts, such as Adidas, Diadora, Hummel, Lotto and Mitre, also became popular. Its major competitors in this market include Reebok, Nike, Adidas, Puma and Lotto.
Other releases by Umbro include the Stealth boot,released in 2010 and worn by players such as Gaël Clichy and Phil Jagielka. The same year, the company released the GT, worn by then-Fulham striker Darren Bent. The company announced it as "its lightest ever boot." This was succeeded by the GT II model. June 2011 saw the release of the Umbro Geometra Pro. In 2013, Umbro introduced to a new wave of releases that included the Speciali IV and the Geometra II.
Following the purchase of the brand by Iconix Brand Group in 2013, the first major product release from Umbro was the UX-1,a technologically advanced football boot which was voted as one of the best new releases of the year.
Umbro is the official supplier and sponsor of numerous association football teams, players and associations, including:
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football. Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910.
Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company, Runtastic, an Austrian fitness technology company and 8.33% of German football club Bayern Munich. Adidas' revenue for 2016 was listed at €19.29 billion.
Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Football boots, called cleats or soccer shoes in North America, are an item of footwear worn when playing football. Those designed for grass pitches have studs on the outsole to aid grip. From simple and humble beginnings football boots have come a long way and today find themselves subject to much research, development, sponsorship and marketing at the heart of a multi-national global industry. Modern "boots" are not truly boots in that they do not cover the ankle - like most other types of specialist sports footwear, their basic design and appearance has converged with that of sneakers since the 1960s.
Nike Total 90 is a brand of Nike sportswear and equipment first introduced in 2000, designed to be used for association football. The range consists mainly of shoes, shirts, and shorts, but also includes socks, shin guards, equipment bags, drink bottles, goalkeeper gloves, and balls. The Nike Total 90 range has now been replaced with Nike Hypervenom.
In association football, kit is the standard equipment and attire worn by players. The sport's Laws of the Game specify the minimum kit which a player must use, and also prohibit the use of anything that is dangerous to either the player or another participant. Individual competitions may stipulate further restrictions, such as regulating the size of logos displayed on shirts and stating that, in the event of a match between teams with identical or similar colours, the away team must change to different coloured attire.
Mitre Sports International Ltd., known as Mitre, is an English sportswear and equipment manufacturer, being the oldest of its kind in the world. Existing for over 200 years, the company was established in Huddersfield, England, in 1817 and is now owned by the British family owned company The Pentland Group. Mitre currently uses the "Delta" football in competitive professional matches. This includes the Football League Cup, The Football League, Scottish Premiership, Welsh Premier Division and the Football League Trophy. Mitre also supplies many other competitions including the Isthmian League, Evo-Stik Southern League, Spartan South Midlands League and many more. These leagues play with a variety of footballs including the Delta Hyperseam, Max Hyperseam and ProMax Hyperseam. Internationally the sports brand Mitre have their football used across a variety of competitions around including the AFF Championship and the S.League.
Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.
Reebok is an English footwear and apparel company, subsidiary of German sportsgiant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.
Admiral Sportswear is a British internationally recognized football, cricket and sportswear brand. It reached the peak of its success in the 1970s and early 1980s through a series of prestigious football team sponsorships.
Michael Hoban is an English-American soccer midfielder who began his career with Aston Villa in 1969 before moving to the North American Soccer League in 1971. He still lives in the States more than 40 years later and has worked as a football coach there since retiring.
Bukta is an English sports clothing brand which was founded in 1879 in Stockport, Cheshire, England. It was also, for much of the 20th Century, a leading brand of tents and camping equipment.
Aertex is a British clothing company based in Manchester, established in 1888, and also the name of the original textile manufactured by the company.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
Starter is an American manufacturer of sportswear, focusing on throwback accessories such as jackets and hats of major league sports teams. Starter's current licenses include MLB, NBA, NFL, NHL and NCAA teams.
During the 1992–93 English football season, Chelsea F.C. competed in the inaugural season of the FA Premier League.
Russell Athletic is an American sports equipment manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
The 2014–15 Premier League was the 23rd season of the Premier League, the top English professional league for association football clubs, since its establishment in 1992. The fixtures were announced on 18 June 2014. The season started on 16 August 2014 and concluded on 24 May 2015.
Dryworld Industries Inc. is a Canadian athletic footwear and apparel company based in Victoria, BC, Canada. The company does independent lab testing at the Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute.
The 2018–19 Premier League is the 27th season of the Premier League, the top English professional league for association football clubs, since its establishment in 1992. The season started on 10 August 2018 and is scheduled to finish on 12 May 2019. Fixtures for the 2018–19 season were announced on 14 June 2018.
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