Volcom

Last updated

Volcom, LLC
Company type Subsidiary
Industry Textile
Founded1991;33 years ago (1991)
Orange County, California
FounderRichard Woolcott
Tucker Hall
Headquarters
Costa Mesa, CA
,
U.S.
Number of locations
38
Area served
Worldwide
Key people
List
  • Richard "Wooly" Woolcott, Founder, Executive Chairman
    Brad Holman, CFO
    Todd Hymel, CEO
    Ryan Immegart, SVP Global Marketing
    Mike Aho, Creative Director
Number of employees
543 As of 31 December 2010
Parent Authentic Brands Group
Divisions Veeco Productions
Subsidiaries Volcom Entertainment, Inc.
Volcom logoOwnerElvusOmaresRetail, Inc.
Website volcom.com
Footnotes /references
[1] [2]

Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. [3] Todd Hymel is the CEO of Volcom. [4]

Contents

History

1991–1995: Origins

Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports. [5] In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company. [6]

Chet Thomas was the first professional skateboarder to be sponsored by the brand. [7] In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment. [8]

1995–2011: IPO, Kering and ABG acquisitions

In April 2005, the company adopted its current name, "Volcom, Inc." Volcom became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ. They priced 4.69 million shares at US$19 a share, raising a total of US$89 million.[ citation needed ]

In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC for US$25.3 million. [9] In early 2016, Eric Crane acquired the brand from Volcom for an undisclosed amount. [10]

On May 2, 2011, PPR (turned Kering in 2013) launched a friendly takeover offer to buy Volcom Inc. for US$24.50 a share, valuing the company at US$608 million. [11] Volcom's board unanimously backed the PPR offer, and shareholders were advised to tender their shares to the French company.[ citation needed ]

Since the takeover, Kering has sought to expand and diversify the Volcom brand. [12] The support from Kering allowed Volcom to launch its first ever closed-toe footwear line in July 2013. [13]

On April 3, 2019, Authentic Brands Group had announced it acquired Volcom from Kering. [14]

Retail

Volcom's first retail store was opened on November 23, 2002, in Los Angeles. [15] Since then, seven more Volcom stores have opened in the United States, and six more in Canada. [16]

Outside America, Volcom has numerous international retail stores including locations in Barcelona, Spain; Hossegor, Bordeaux, and Paris, France; two locations in Bali, Indonesia; Tokyo, Japan; Durban and Pretoria, South Africa; Bangkok, Thailand; London and Falmouth, England; Melbourne, Australia; Buenos Aires, Argentina; Santiago, Chile; Lima, Perú; São Paulo, Brazil; Isla de Margarita, Venezuela; Lisbon, Portugal; Stuttgart, Germany; Davos, Switzerland, Calgary, Edmonton, Vancouver, Winnipeg, and Fort McMurray, Canada, Costa Rica; Amsterdam, the Netherlands and Guam. [17]

Teams

Surfing

Street art featuring the Volcom logo. Volcomdiamant.jpg
Street art featuring the Volcom logo.

Jack Robinson

Skateboarding

Snowboarding

Volcomunity

Volcomunity is an online space for Volcom ambassadors—singers, models, and designers to blog about their lives. Natalie Suarez, Jennifer Herrema, Billie Edwards, Elle Green, Mike Correia, Stephanie Cherry, Amy Smith, Zoe Grisedale-Sherry and Hannah Logic are Volcom ambassadors. [31]

In 2012, Volcom collaborated with Volcom ambassadors POSSO for the second time. POSSO is described by the brand as "2 best friends from Northern California with a love for art, design, fashion, and music." The collection included dresses and a bikini outfit. [32]

Events

2013 Volcom Pipe Pro Event

The 2013 Volcom Pipe Pro surf competition that took place between January 27 and February 7, 2013, has been designated as a Deep Blue Surfing Event as it completed the ASP (Association of Surfing Professionals) Green Guidelines Recommendations. The event strove to reduce the environmental impacts of a professional surfing contest and to provide social benefits for the local community. [33]

2014 Volcom Pipe Pro Event

The 2014 Volcom Pipe Pro surf competition took place between January 26 and February 7, 2014, at the Banzai Pipeline with waves at 8–12 feet, and was televised on Saturday, June 7, 2014, on NBC. The competition is an ASP, WQS (World Qualifying Series) 5-Star Event with a $130,000 prize purse, and once again has been designated as a Deep Blue Surfing Event, working with Sustainable Surf, a waste diversion company. [34]

Philanthropy

Volcom created the "V.Co-logical Series" collection, whereby one percent of sales are donated to environmentally focused non-profit organizations. The company is a member of the "1% for the Planet" initiative. [35]

In 2011, Volcom collaborated with Krochet Kids International, an organization that seeks to reduce poverty. Volcom sold handmade clothes from Uganda and some of the revenue was donated to Krochet Kids International. [36]

Awards

In 2003, Woolcott was named the Surf Industry Manufacturers Association Individual Achiever of the Year. [37] In 2004, Woolcott was inducted into the National Scholastic Surfing Association Hall of Fame. [37]

In 2010, Volcom won the TransWorld Business Industry and Retail Award: “Brand of the Year”. [38] Also in 2010, Woolcott was nominated for the Entrepreneur of the Year Award at Chapman University by the Leatherby Entrepreneurship Center. [37]

Related Research Articles

<span class="mw-page-title-main">Kelly Slater</span> American surfer (born 1972)

Robert Kelly Slater is an American professional surfer, best known for being crowned World Surf League champion a record 11 times. Slater is widely regarded as the greatest professional surfer of all time, and holds 56 Championship Tour victories. He won the Laureus World Action Sportsperson of the Year four-times. Slater is also the oldest surfer still active on the World Surf League, winning his 8th Billabong Pipeline Masters title at age 49.

<span class="mw-page-title-main">Quiksilver</span> Brand of surf-inspired apparel and accessories

Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands. Authentic Brands Group bought Boardriders and its associated brands and intellectual property in 2023.

Terje Håkonsen is a Norwegian professional snowboarder. He is considered one of the most influential snowboarders in the history of the sport. In the book The way of the snowboarder, Rob Reed wrote that "Haakonsen took the young sport of snowboarding and revolutionized nearly every aspect of it".

<span class="mw-page-title-main">Sole Technology</span> American footwear and apparel company

Sole Technology, Inc., known informally as Sole Tech, is an American footwear and apparel company, specializing in skate shoe design, production and distribution. The company is owned and operated by Pierre-André Senizergues, a former professional freestyle skateboarder. The company's headquarters are in Lake Forest, California, United States.

<span class="mw-page-title-main">Kering</span> French multinational corporation

Kering is a French multinational holding company specializing in luxury goods, headquartered in Paris. It owns the brands Yves Saint Laurent, Gucci, Balenciaga, Bottega Veneta, Creed and Alexander McQueen.

<span class="mw-page-title-main">Billabong (clothing)</span> Australian clothing brand

Billabong International Limited is an Australian company focused on surfing, primarily a clothing retailer that also produces accessories, such as watches and backpacks, and skateboard and snowboard products under other brand names. Founded in 1973 by Gordon and Rena Merchant, the company first traded on the Australian Securities Exchange in August 2000. The name "billabong" is derived from the Wiradjuri word bilabaŋ that refers to a "creek that runs only during the rainy season". As of September 2013, Von Zipper and Element were two of the prominent brands that Billabong owns. Honolua Surf Company, Kustom, Palmers Surf, Xcel, Tigerlily, Sector 9, and RVCA were the company's other brands. In 2018, Billabong International Limited was acquired by Boardriders, Inc, owner of rival brand Quiksilver.

Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. The company specializes in products aimed at snowboarders, such as snowboards, bindings, boots, outerwear, and accessories. The company, whose flagship store is in Burlington, Vermont, was privately owned by Jake Burton Carpenter, until his death in 2019, and by his wife, Donna Carpenter, who has been active in the business since 1983.

<span class="mw-page-title-main">Globe International</span> Australian surf and skateboard footwear and apparel manufacturer

Globe International Ltd. is an Australian footwear, clothing, and skateboard hardware company. It was founded in 1985 by three Australian brothers. Globe International's core business is divided between proprietary brands, licensed brands, and distributed brands. The company's international offices are located in Melbourne, Los Angeles, Newport Beach and San Diego, U.S.; Hossegor, France; and Shenzhen, China. It is listed on the Australian Stock Exchange.

<span class="mw-page-title-main">François-Henri Pinault</span> French businessman (born 1962)

François-Henri Pinault is a French businessman, the son of billionaire François Pinault. François-Henri took the reins of his father's retail conglomerate Pinault-Printemps-Redoute in 2005, and turned it into the luxury group Kering in 2013. He has been president of the family-owned investment holding Groupe Artémis since 2003. He has been married to the film producer and actress Salma Hayek since 2009.

<span class="mw-page-title-main">Nemo Design</span>

Nemo Design is a brand design agency and creative workshop based in Portland, Oregon, in the United States. The company was established by Jeff Bartel, a snowboarding photographer Trevor Graves, and by Chris Hotz in 1999. It offers a variety of services, specializing in active lifestyle and culture brands.

Christian 'Gigi' Rüf is an Austrian professional snowboarder known for his unique style and creativity. He is most famous for his film segments, having filmed extensively with Absinthe films, Kingpin productions and The Pirates. He was part of the old Burton UNINC crew, but left Burton after the rest of the team was disbanded, and his outerwear sponsors Volcom offered to provide him with pro model board sponsorship as well. After a long stint with Volcom as his main sponsor, he has now set up his own snowboard brand called Slash and has announced that Nike will be expanding his boot sponsorship to include outerwear as well.

Balaram Stack is a professional surfer. The youngest of three surfing brothers, Stack was born in Sebastian, Florida, where he began riding waves on a boogie board at three. His family relocated to Long Island when he was five, settling a half-block from the beach in Point Lookout.

Matt Patrick Hill is the chief executive officer of Globe International and the producer and director of several feature films and documentaries, including Love the Beast (2009) and Down and Out with the Dolls (2001) as producer and Almost: Round Three (2004) and Opinion (2001) as director.

<span class="mw-page-title-main">Stephen Hill (entrepreneur)</span> Australian skateboarder (born 1962)

Stephen Hill is a former champion Australian skateboarder and the co-founder of Globe International, a multinational, youth culture, branded footwear, apparel and skate/surf business with his brother Peter Hill. Stephen Hill has also acted as an executive producer on over 30 international media projects including feature films and television specials. Hill has also been involved in several community action projects including promoting new skateboarding facilities and local environmental causes across several countries.

Peter Hill is a former champion Australian skateboarder and the co-founder of Globe International, a multinational, youth culture, branded footwear, apparel and skate/surf business with his brother Stephen Hill. Peter Hill has also acted as an executive producer on over 30 media projects, including feature films and television specials and a producer on Eric Bana's Love the Beast.

<span class="mw-page-title-main">Grenade Gloves</span> Glove and mittens manufacturer

Grenade Gloves Inc is a manufacturer of snowboard gloves/mittens. Founded by professional snowboarders Matt and Danny Kass in 2001, the company specializes in a product line aimed at snowboarders and motocross riders: gloves, outerwear, apparel, footwear, and accessories. The company's headquarters are located in Portland, Oregon.

Paul Deneve is a Belgium business executive and former vice president at Apple from 2013 to 2017. He is the former chief executive of Yves Saint Laurent (YSL), a subsidiary of Kering. Between 1997 and 2013, he managed a number of companies in the luxury sector, including Courreges, Nina Ricci, Lanvin and YSL.

Sean Kearns is a filmmaker, producer and entrepreneur who gained public attention during the late '80s and early '90s as a professional snowboarder and a sponsored skateboarder. Kearns was a key player in the Whiskey snowboard films during the 1990s. The Whiskey movies are revered as cult classics. in the snowboard culture.

Maui and Sons, Inc. is an American surf and skateboard apparel company which specializes in surfwear and skater clothing products. The clothing, equipment and other products are designed for snowboarders, skateboarders and surfers.

Nidecker is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES. It is considered the second biggest snowboard company in the world. The company was passed down 5 generations. The Nidecker Group was formed in 2008 by three descendants of Henri: Cédric, Henry and Xavier Nidecker. Henry Nidecker is the CEO of the company.

References

  1. ↑ Volcom (2012). "Frequently Asked Questions". Volcom. Volcom, VolcomLogoOwnerElvusOmares(Volcom)Inc. Archived from the original on September 5, 2012. Retrieved August 20, 2012.
  2. ↑ UNITED STATES SECURITIES AND EXCHANGE COMMISSION (2010). "Volcom, Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Retrieved August 20, 2012.
  3. ↑ "Volcom". Skateboarding.com.au. Archived from the original on August 29, 2019. Retrieved November 9, 2012.
  4. ↑ "Steris named Volcom CEO, Woolcott moves to executive chairman". business.transworld.net/. Retrieved July 26, 2013.
  5. ↑ Volcom (2012). "Frequently Asked Questions". Volcom. Volcom, Inc. Archived from the original on September 5, 2012. Retrieved August 20, 2012.
  6. ↑ "the Volcom story". volcom.com. Archived from the original on August 1, 2013. Retrieved July 26, 2013.
  7. ↑ Kailee Bradstreet (July 25, 2014). "UPSTARTS: WRECK WHEELS". TransWorld Business. TEN. Retrieved October 14, 2014.
  8. ↑ Ryan Richardson (January 28, 2012). "Volcom, the Story of the Stone". Sundance Beach . Sundance Beach Magazine. SundanceBeach.com. Retrieved August 21, 2008.[ permanent dead link ]
  9. ↑ Bellantonio, Jennifer (January 28, 2008). "Volcom to Break into Sunglasses with Buy". Orange County Business Journal . Dun & Bradstreet. AllBusiness.com, Inc. Retrieved May 14, 2011.
  10. ↑ Disko. "Volcom sells Electric brand". www.kering.com. Retrieved May 14, 2019.
  11. ↑ Landauro, Inti (May 2, 2011). "PPR Launches Tender Offer For Volcom Shares For $608 Million". Fox Business – Retail. Paris: Fox News Channel. Dow Jones Newswires . Retrieved May 14, 2011.[ permanent dead link ]
  12. ↑ Roberts, Andrew (May 2, 2011). "PPR CEO Says Volcom Acquisition Shows Scope of Future Lifestyle Deals". bloomberg.com/. Retrieved July 26, 2013.
  13. ↑ "Volcom launches footwear collection for fall 2013". shop-eat-surf.com/. Archived from the original on February 25, 2014. Retrieved July 26, 2013.
  14. ↑ "Abg Acquires Volcom". April 3, 2019.
  15. ↑ Transworld (November 27, 2002). "VOLCOM OPENS FIRST RETAIL STORE". Transworld Snowboarding. Retrieved August 20, 2012.
  16. ↑ "Stores". Volcom. Archived from the original on November 16, 2012. Retrieved November 9, 2012.
  17. ↑ "Some things art show by Apo Fousek @ Volcom SP (Brazil)". Discover. Volcom. September 20, 2008. Archived from the original on July 17, 2011. Retrieved May 14, 2011.
  18. ↑ "Stella Reynolds - Skate - Ambassadors - Volcom – Volcom US". Archived from the original on July 17, 2020. Retrieved July 14, 2020.
  19. ↑ "6. Pat Moore | 10 Well Known Snowboarders who don't have a Board Sponsor (But Totally Should) - Page 7 of 11".
  20. ↑ "Look Who's Calling Volcom Northwest Retrospect wonderboy Curtis Ciszek". X Games.
  21. ↑ "Volcom Snow IP2: Dylan Alito". November 1, 2012.
  22. ↑ "Elena Hight".
  23. ↑ "X Games Aspen 2018 Preview: Hailey Langland". X Games.
  24. ↑ "1910 Interview: Jamie Lynn and Scoph's Latest Collabh". July 12, 2018.
  25. ↑ "Interview with a Pipe Master – part 2". Red Bull .
  26. ↑ "Shrewsbury is home to one of the world's best snowboarders". Community Advocate. August 8, 2016.
  27. ↑ "Volcom's IP2: Scott Blum Full Part". October 1, 2012.
  28. ↑ "Marcus Kleveland".
  29. ↑ "Legally Stoned - Benny Milam, Cody Warble and Reid Smith at Mt. Hood". www.msn.com.
  30. ↑ "Scotty James Joins Volcom Global Snow Team". www.methodmag.com.
  31. ↑ "Natalie Suarez". volcomunity.com/. Archived from the original on August 1, 2013. Retrieved July 26, 2013.
  32. ↑ MELISSA BORDENAVE (February 27, 2012). "THE STITCH: NEW POSSO X VOLCOM COLLECTION". Active Ride Shop Blog. ASLU LLC. Retrieved October 14, 2014.
  33. ↑ "Volcom Pipe Pro -2013- Sustainability Report". SustainableSurf. 2013. Retrieved July 26, 2013.
  34. ↑ https://www.surftoday.com/environment/10465-volcom-pipe-pro-gets-green-label%5B%5D
  35. ↑ "Volcom 2013 Sustainability Update". newfuture.volcom.com/. Retrieved July 26, 2013.
  36. ↑ "Volcom x Krochet Kids Fall 2011". volcom.com/. Archived from the original on October 7, 2013. Retrieved July 26, 2013.
  37. 1 2 3 "Volcom CEO Woolcott OC entrepreneur of year". business.transworld.net/. Retrieved July 26, 2013.
  38. ↑ "Volcom and Vans claim two TW Biz awards each". surf.transworld.net/. Retrieved July 26, 2013.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.