Authentic Brands Group

Last updated

Authentic Brands Group LLC
Company type Private
Industry
Founded2010;14 years ago (2010)
Founder Jamie Salter
Headquarters1411 Broadway,
New York City
,
United States [1]
Revenue$22.5 billion (2021)
Owners
Subsidiaries
Website authenticbrandsgroup.com

Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. [2] ABG owns more than 50 consumer brands, [3] as well as the likeness rights or estates of celebrities, including Muhammad Ali, Elvis Presley, and Marilyn Monroe.

Contents

History

Origins and early work

The company was founded in 2010 by Jamie Salter, after he stepped down as CEO of Hilco Consumer Capital, a company that was involved in the restructuring of struggling consumer brands (such as Bombay Company and Polaroid Corporation). [4] Salter invested US$250 million in the new venture, and the majority of the equity was sold to Leonard Green & Partners. [4] Two of ABG's first major purchases were the clothing brands Silver Star and Tapout. [4] In January 2011, Authentic Brands Group acquired rights to the likeness of Marilyn Monroe. [4] [5] [6]

2010s

In October 2013, ABG announced the purchase of Juicy Couture from Fifth & Pacific for US$195 million. [7] The following month, ABG acquired the estate of Muhammad Ali, and CORE Media Group's 85% stake in Elvis Presley Enterprises (which includes the estate of Elvis Presley, likeness rights, and music publishing assets). [8] [9] [10] [11]

In December 2015, basketball player Shaquille O'Neal signed with ABG to manage his likeness and marketing rights. [12] In September 2016, Julius Erving also sold his name and licensing rights to ABG, [13] and Aéropostale was purchased out of bankruptcy by a consortium that included ABG and other investors. [14] [15]

In March 2017, ABG became the controlling partner of Greg Norman's consumer products business. [16]

In March 2018, ABG announced that they would acquire Nautica from VF Corporation. [17] On June 10, 2018, ABG announced that it was the winning bidder for the intellectual property of Nine West Holdings. [18] The acquisition was completed on July 3, 2018. [19] On October 10, 2018, ABG announced that it had entered into an agreement to purchase a majority stake in the intellectual property of the Camuto Group's proprietary brands in partnership with DSW Inc. [20]

In May 2019, ABG announced its acquisition of sports magazine Sports Illustrated from Meredith Corporation for US$110 million. [21] The company stated it planned to leverage its trademarks and other non-core assets in new ventures. Meredith will continue to publish the Sports Illustrated magazine and digital properties under license for at least two years. [22] On June 18, 2019, it was announced that rights to publish the Sports Illustrated editorial operations would be licensed to The Maven under a 10-year deal, with Ross Levinsohn as CEO. [23] In August 2019, BlackRock became the largest shareholder in Authentic Brands. [24]

2020s

In May 2020, ABG and David Glasser's 101 Studios formed a joint venture, Sports Illustrated Studios, for feature film and television projects. The joint venture would have a slate of several TV series and films per year. The first announced project was the Covers two-hour docuseries based on the magazine's cover stories. [25]

In August 2020, it was announced that Brooks Brothers was sold to ABG and Simon Property Group, the biggest mall operator in the US. The new owners committed to continuing to operate at least 125 Brooks Brothers retail locations worldwide (down from 424 global locations before the COVID-19 pandemic). [26]

In June 2021, it was announced that ABG would acquire the Izod, Van Heusen, Arrow, and Geoffrey Beene brands from PVH. [27]

In July 2021, ABG filed for an estimated US$1.5 billion initial public offering. [28] [29] In November 2021, AGB withdrew its IPO, selling private stake in the company to CVC Capital, HPS Investment Partners, and other current stakeholders at a company value of $12.7 billion. [30]

In August 2021, it was announced that ABG would be acquiring the sports clothing brand Reebok from Adidas for at least US$2.5 billion in a deal expected to close in the first quarter of 2022. [31] Private equity companies CVC Capital Partners and HPS Investment Partners invested $3.5 billion in ABG in a deal that closed in November 2021. [32] ABG announced they would delay the IPO until 2023 or 2024. [33]

In April 2023, ABG made a binding offer to acquire Boardriders, Inc. for US$1.25 billion. Boardriders includes the Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, Von Zipper and Honolua brands, as well as the retailer Surf Dive 'n Ski. [34]

In January 2024, Authentic Brands Group, which had bought Sports Illustrated for $110 million from Meredith in 2019, terminated the agreement it holds with The Arena Group to publish, leading to all Sports Illustrated staffers being terminated. [35]

Portfolio

NameIndustry or careerAcquired inRef.
1 StateFashion and luxury2018
Above the RimAthletic wear2014 [36]
Aéropostale Clothing retailer2016 [37]
Airwalk Athletic wear2014 [36]
Billabong Surf apparel2023 [34]
Muhammad Ali [lower-alpha 1] Boxer2013
Arrow Formal/business casual clothing2021 [27]
BandolinoFashion and luxury2018
Barneys New York Luxury department store2019
David Beckham [lower-alpha 1] Football player2022
Brooks Brothers [lower-alpha 2] Upscale clothing retailer2020
ChausFashion and luxury2018
Corso ComoFashion and luxury2018
DC Shoes Skateboarding/snowboarding footwear brand2023 [34]
DrexelHome2018
Eddie Bauer Outdoor apparel2021
Element Skateboards Skateboard brand2023 [34]
Enzo AngioliniFashion and luxury2018
Julius Erving [lower-alpha 1] Basketball player2016 [38]
First SemesterFashion and luxury2018
Forever 21 Fast fashion retailer2020 [39]
Frederick's of Hollywood Lingerie retailer2015 [40]
FryeFashion and luxury2017 [41]
Geoffrey Beene Midscale fashion label2021 [27]
Greg Norman SharkAthletic wear2017
Hart Schaffner Marx Menswear manufacturer2012 [42]
HenredonHome2018
Hervé Léger Fashion and luxury2017 [43]
Hickey Freeman Suit manufacturer2012 [42]
HindAthletic wear2014 [36]
HonoluaHawaiian/surf apparel2023 [34]
Izod Preppy clothing brand2021 [27]
Jimmy'z Fashion and luxury2016
Jones New YorkFashion and luxury2015 [44]
Juicy Couture Women's clothing brand2013
Judith Leiber [lower-alpha 1] Fashion label2013 [45]
Louise et CieFashion and luxury2018
Lucky Brand Jeans Denim company2020
MisookFashion and luxury2012 [42]
MonarchyFashion and luxury2012
Marilyn Monroe [lower-alpha 1] Actress2010
Nautica Preppy clothing brand2018 [46]
Neil LaneFashion and luxury2017 [47]
Nine West Fashion retailer2018 [48]
Greg Norman [lower-alpha 1] Golfer2017 [49]
Shaquille O'Neal [lower-alpha 1] Basketball player2015 [50]
Palm BeachFashion and luxury2012
Elvis Presley [lower-alpha 1] Singer2013
Prince Sports Sporting goods manufacturer2012 [51]
Quiksilver Surf apparel2023 [34]
Reebok Athletic wear2022 [31]
Rockport Shoes2023 [52]
RoxyWomen's lifestyle brand2023 [34]
RVCA Skateboard/surf apparel2023 [34]
Sansabelt Fashion and luxury2012
Silver StarAthletic wear2010 [53]
Sole PlayFashion and luxury2018
Sole SocietyFashion and luxury2018
SportcraftAthletic wear2012 [54]
Sports Illustrated Sports magazine2019 [55]
Spyder Ski apparel manufacturer2013 [56]
Sterling & HuntFashion and luxury2012
Tapout Sports clothing brand2010 [53]
Taryn RoseFashion and luxury2013 [45]
Ted Baker Fashion and luxury2022 [57]
Thalía [lower-alpha 1] Singer2016 [58]
Thomasville Home2018 [59]
TretornFashion and luxury2015 [60]
Van Heusen Formal/business casual clothing2021 [27]
Vince Camuto Fashion label2018 [61]
Vision Street Wear Skateboard apparel and footwear2014 [36]
Adrienne Vittadini [lower-alpha 1] Fashion and luxury2013 [45]
Volcom Lifestyle brand2019 [62]
Von Zipper Extreme sports apparel2023 [34]
ZooeyFashion and luxury2012

Notes

  1. 1 2 3 4 5 6 7 8 9 10 Indicates personal brand
  2. ↑ Co-owned by Simon Property Group

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References

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  4. 1 2 3 4 "Toronto native Jamie Salter rebrands Marilyn Monroe". The Globe and Mail. Archived from the original on October 29, 2016. Retrieved May 28, 2019.
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  31. 1 2 "Adidas ends Reebok era with $2.5 bln sale to Authentic Brands". Reuters . Retrieved August 12, 2021.
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