Wolverine World Wide

Last updated
Wolverine World Wide
Company type Public
Industry
Founded1883;141 years ago (1883)
Founders
  • G. A. Krause
  • Fredrick Hirth
Headquarters
Rockford, Michigan
,
U.S.
Key people
Chris Hufnagel (CEO)
Products Footwear, apparel, accessories, sportswear
RevenueIncrease2.svgUS$2.68 billion (2022) [1]
Number of employees
4,300
Subsidiaries
Website wolverineworldwide.com

Wolverine World Wide, Inc. or Wolverine Worldwide, is a publicly traded American footwear manufacturer based in Rockford, Michigan. The shoemaker is known for its eponymous brand, Wolverine Boots and Shoes, as well as other brands, such as Hush Puppies, Chaco, and Merrell. The company also manufactures licensed footwear for other firms, such as Caterpillar and Harley-Davidson. In 2012, Wolverine World Wide added Saucony, Keds, Stride Rite and Sperry Top-Sider to its list of brands, after acquiring the Performance Lifestyle Group of Collective Brands in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital. [2]

Contents

History

Founding and early years

Fredrick Hirth and G. A. Krause founded the company in 1883. [3] Hirth and Krause bought a small leather shop in Grand Rapids, Michigan, starting with a capital investment of $2,900. In 1901, they built a plant in Rockford Michigan, just north of Grand Rapids. They purchased and expanded the Rogue River Electric Light and Power Company to power their new plant and the city of Rockford. In 1903, operations began and in 1908, a tannery followed. The company thus processed its own raw materials and manufactured its own shoes sold through the Hirth-Krause Company. In 1921 the company changed its name to Wolverine Shoe and Tanning Corporation. During the period 1916-1923 its earnings increased 700%. [4]

In 1941, during World War II, the Wolverine Shoe and Tanning Company began to work for the U.S. Navy, developing pigskin gloves and inventing what later became known as pigskin suede. [4] [5]

Name change and acquisitions

In 1964, the company changed its name to Wolverine World Wide, Inc. and in 1965 became a publicly traded company listed on the New York Stock Exchange. Hush Puppies, a casual footwear brand founded by the company in 1958, quickly rose to popularity in the 1960s. [4] [5]

Caterpillar-branded work boots manufactured by Wolverine World Wide Caterpillar-brand work boot.jpg
Caterpillar-branded work boots manufactured by Wolverine World Wide

In 1994, Wolverine World Wide introduced Cat Footwear, a licensed brand of shoes using the Caterpillar Inc. name. [4]

In 1995, the Council of Fashion Designers of America voted Hush Puppies as Fashion Accessory of the Year. [6]

In 1997, the company continued expanding by purchasing the Merrell brand.

In 1998, Wolverine World Wide acquired the global license for footwear from the Harley-Davidson Motor Company.

Wolverine World Wide acquisitions in the 2000s included the 2003 purchase of Sebago and 2009 purchases of Chaco and the UK-based brand Cushe. [7] The company discontinued the Cushe brand in 2015 and sold Sebago to Italian publicly traded company BasicNet in 2017. [8] [9]

In 2006, Wolverine World Wide entered into a global footwear licensing deal with Patagonia. The company stopped production of Patagonia footwear in 2014. [10]

2012–present

Wolverine World Wide nearly doubled in size after its 2012 acquisition of the Performance Lifestyle Group of Collective Brands, which added Saucony, Keds, Stride Rite and Sperry Top-Sider brands to its portfolio. In 2017 the company sold its United States Department of Defense footwear business along with a factory in Big Rapids, Michigan to Tennessee-based footwear manufacturer Original Footwear. [11] In the same year Wolverine World Wide converted Stride Rite to a licensed brand operated by New York City-based Vida Shoes International. [12]

The company is based out of corporate offices in Rockford, Michigan and Waltham, Massachusetts. Wolverine World Wide also operates three distribution centers in the United States, one in Canada and one in the Netherlands. As of December 29, 2018, Wolverine World Wide operated 80 retail stores in the U.S. and Canada and 42 consumer-direct eCommerce sites. [13] According to the company's 2018 annual report, "substantially all of the units sourced by the Company are procured from numerous third-party manufacturers in the Asia Pacific region. The Company maintains offices in the Asia Pacific region to develop and facilitate sourcing strategies." [13]

Wolverine World Wide operated various PFAS dumpsites throughout Belmont and Rockford that contaminated the drinking water of hundreds of residents. The chemicals involved have been linked to various negative health effects, including several cancers. [14] In February 2020 Wolverine settled Grand Rapids federal court action by agreeing to pay $69.5 million to provide town-supplied drinking water to affected residents. [15]

In 2019, Wolverine World Wide reorganized into two operating segments: [16]

The company acquired British athleisure retailer Sweaty Betty in 2021 [17] and divested its Keds and Sperry brands in 2023–24. [18] [19]

Related Research Articles

<span class="mw-page-title-main">Rockford, Michigan</span> City in Michigan, United States

Rockford is a city in Kent County in the U.S. state of Michigan. The population was 6,177 at the 2020 census.

<span class="mw-page-title-main">Sneakers</span> Sport and casual shoes

Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.

<span class="mw-page-title-main">West Michigan</span> Region of Michigan, United States

West Michigan and Western Michigan are terms for a region in the U.S. state of Michigan's Lower Peninsula. Generally, it refers to the Grand Rapids-Muskegon-Holland area, and more broadly to most of the region along the Lower Peninsula's Lake Michigan shoreline, but there is no official definition.

<span class="mw-page-title-main">Hush Puppies</span> American brand of footwear

Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories.

Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, T-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.

Payless ShoeSource Worldwide, LLC, is an American multinational discount footwear chain. Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation, which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company. In 2004, Payless announced it would exit the Parade chain and would close 100 Payless Shoe outlets. On August 17, 2007, the company acquired the Stride Rite Corporation and changed its name to Collective Brands, Inc. As of 2020, Payless is owned by a group of investors led by Alden Global Capital and Axar Capital Management.

<span class="mw-page-title-main">Keds</span> American casual shoe brand

Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.

Sperry or Sperry Top-Sider is an American brand of boat shoe designed in 1935 by Paul A. Sperry. Sperrys, or Top-Siders, were the first boat shoes introduced into the boating and footwear markets. Until January 2024, the Sperry brand was owned by Wolverine World Wide and headquartered in Waltham, Massachusetts. It is currently owned by Authentic Brands Group, with the North America operations licensed to Aldo group.

Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.

Hanes Australasia, formerly Pacific Brands, is an Australian consumer products company. It is a business unit of the American company Hanesbrands.

Stride Rite, formerly the Stride Rite Corporation and stylized in all lowercase, is an American children's footwear company. The company markets Stride Rite products globally through brand licensee Vida Shoes International.

Matthew E. Rubel is an American entrepreneur and investor. He is the former chairman, chief executive officer, and president of Collective Brands, Inc., the parent company for Payless ShoeSource, a footwear, accessory, and lifestyle brand company, Collective Brands' Performance + Lifestyles Group, and Collective Licensing International.

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Boat shoes are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck; the leather construction, along with the application of oil, is designed to repel water; and the stitching is highly durable. Boat shoes are traditionally worn without socks.

<span class="mw-page-title-main">Colchester Rubber Co.</span> American footwear brand

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<span class="mw-page-title-main">Chaco (footwear)</span> American footwear brand

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<span class="mw-page-title-main">Hannahs</span> New Zealand menswear fashion brand and retail chain

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<span class="mw-page-title-main">Accent Group</span> Australian multinational clothing retail company (1988)

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References

  1. ↑ "2022 Annual Report" (PDF).
  2. ↑ "Wolverine, Golden Gate, Blum agree to buy company whose brands include Keds, Sperry Top-Sider". The Boston Globe. Retrieved 28 October 2019.
  3. ↑ "Company Overview of Wolverine World Wide, Inc". Bloomberg L.P. Retrieved March 28, 2017.
  4. 1 2 3 4 "History booklet 11/1/1983 "A Tradition of Success"". Wolverine World Wide. Retrieved 2017-08-10.
  5. 1 2 Pederson, Jay P. (February 6, 2004). International Directory of Company Histories. Vol. 59. Detroit, Michigan: St. James Press. ISBN   978-1-55862-504-4. OL   8607119M – via Funding Universe.
  6. ↑ Stafford, Rod (December 3, 1995). "If Di Can't Come, Forget the Cameras". Sun Sentinel . Archived from the original on July 2, 2021. Retrieved June 11, 2022.
  7. ↑ Boomgaard, Joe (October 13, 2010). "JUGGLING ACT: Wolverine World Wide prepares to integrate one of the largest ever acquisitions in the footwear industry". MiBiz. Retrieved 2017-08-10.
  8. ↑ "Wolverine Worldwide to drop another shoe brand, close more stores". M Live. July 22, 2015. Retrieved 29 October 2019.
  9. ↑ "Wolverine Worldwide Announces Sale Of The Sebago Brand". PR Newswire. July 31, 2017. Retrieved 30 October 2019.
  10. ↑ "Say goodbye to Patagonia Footwear; Wolverine World Wide to stop production". M Live. July 15, 2014. Retrieved 29 October 2019.
  11. ↑ "Wolverine Worldwide Announces Sale Of US Department Of Defense Footwear Business". September 29, 2017. Retrieved 30 October 2019.
  12. ↑ "Wolverine Worldwide Announces Agreement To License The Stride Rite Brand And Creation Of The Wolverine Children's Group". May 31, 2017. Retrieved 30 October 2019.
  13. 1 2 "Wolverine World Wide 2018 Annual Report with Form 10-K" (PDF). Retrieved 30 October 2019.
  14. ↑ "Judge approves Wolverine PFAS water settlement". mlive. 2020-02-19. Retrieved 2022-05-31.
  15. ↑ Malo, Sebastian. "Wolverine moves to settle Michigan PFAS lawsuit for $69.5 mln". Reuters. Reuters News Agency. Retrieved 7 May 2021.
  16. ↑ "Wolverine World Wide 2019 Form 10-Q for the period ending June 29, 2019" . Retrieved 30 October 2019.
  17. ↑ "BBC News article on sale". 3 August 2021.
  18. ↑ Fitzgerald, Benjamin. "Designer Brands acquires Keds from Wolverine, inks new Hush Puppies licensing deal". Fashion Network. Retrieved 2023-07-20.
  19. ↑ Fonrouge, Gabrielle (2024-01-11). "Wolverine World Wide sells Sperry to Authentic Brands Group in shoe retail deal". CNBC . Retrieved 2024-01-11.
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