Chaco (footwear)

Last updated
Chaco
Industry Footwear
Founded1989
FounderMark Paigen
Headquarters,
USA
OwnerEugene Kwok
Parent Wolverine World Wide
Website chacos.com

Chaco is an American brand of footwear best known for its product line of adjustable Z-strap sandals for outdoor and water use. The Chaco brand also provides a variety of outdoor-influenced fashion sandals, shoes, flip-flops, boots and accessories.

Contents

The flagship line of adjustable outdoor sandals are distinguished by the fact that they use a single strap which loops around the foot through the sole, and so can be adjusted to fit without any extra fastenings. They are available with a range of sole types and strap configurations, to suit various environments, and the company offers a repair service. [1]

History

In 1989, a white water rafting and fly fishing guide named Mark Paigen decided to create an outdoor sandal that allowed his feet to dry in the sun so he wouldn't end his days with wrinkled feet. His goal was to produce a sandal that also provided support to the foot. He created a pair of custom sandals that included a continuous pull-through strap of synthetic material and a buckle instead of velcro. The first pair of shoes was sold to a client who accompanied Paigen on a 3-day float. Paigen traced that person's feet on paper and built a custom pair for $30. By 1991, after making the shoes in a spare room in his house, Paigen began selling his products in a small shop in Glenwood Springs, Colorado. [2]

Customer feedback led Paigen to consult a pedorthist to improve the overall design of the shoe. After multiple changes, the sandal was ready to be put on the market. He decided to name the first sandal "Z/1" because his friend used a cheesy French accent and told him that the sandals were "Zee One!" [2]

The name had started as Gecko when the company first formed. They changed their name to Chaco, after the Chaco Culture National Historical Park.

A factory was established in the town of Paonia, Colorado, USA. [3] In following years the products gained an international reputation and market. In 2008 the Paonia factory closed and production was moved to China. [4] In 2009, the brand was acquired by Wolverine World Wide, [5] the company that also owns Saucony, Merrell, Sweaty Betty and a variety of other footwear brands, and the Chaco facilities moved to the Wolverine base in Rockford, Michigan. [6]

Philanthropy

River protection

Chaco is focused on the protection of rivers and riverside lands throughout the United States because rivers are the reason the sandals are being made today. Chaco has donated $10,000 to river protection organization American Rivers for its 5,000 Miles of Wild campaign, which aims to protect 5,000 new miles of rivers in the United States. [7]

Bear Ears National Monument

After the suggestion was made to shrink Utah's Bear Ears National Monument, the Chaco company began to fight against the changes. Chaco created a limited-edition version of the Z/Sandal with 100 percent of the net proceeds being given to a pair of non-profit organizations that fight to protect the monument. This launch was a success. Paigen tested his first pair of sandals in what is now Bear Ears National Monument, and so the fight to preserve the monument was personal for him. [8]

Related Research Articles

<span class="mw-page-title-main">Shoe</span> Footwear

A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but over time, shoes also became fashion items. Some shoes are worn as safety equipment, such as steel-toe boots, which are required footwear at industrial worksites.

<span class="mw-page-title-main">Sneakers</span> Sport and casual shoes

Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.

<span class="mw-page-title-main">Zori</span> Flat Japanese sandals similar to flip-flops

Zori, also rendered as zōri, are thonged Japanese sandals made of rice straw, cloth, lacquered wood, leather, rubber, or—most commonly and informally—synthetic materials. They are a slip-on descendant of the tied-on waraji sandal.

<i>Waraji</i> Tie-on Japanese straw sandals

Waraji are light tie-on sandals, made from ropemaking fibers, that were the standard footwear of the common people in Japan.

<span class="mw-page-title-main">Salvatore Ferragamo</span> Italian shoe designer (1898–1960)

Salvatore Ferragamo was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. In addition to experimenting with materials including kangaroo, crocodile, and fish skin, Ferragamo drew on historic inspiration for his shoes.

<span class="mw-page-title-main">Sandal</span> Type of footwear with an open upper

Sandals are an open type of shoe, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can sometimes be blurry, the common understanding is that a sandal leaves all or most of the foot exposed.

<span class="mw-page-title-main">Shoemaking</span> Process of making footwear

Shoemaking is the process of making footwear.

<span class="mw-page-title-main">Deckers Brands</span> Consumer retail company

Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. In 1975, the company was incorporated in California under the name Deckers Corporation. In October 1993, Deckers initiated a public offering of stock in its company. Deckers' portfolio of brands includes UGG, Teva, Sanuk, Hoka One One and Koolaburra.

<span class="mw-page-title-main">Asics</span> Japanese athletic equipment company

Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing and accessories. It is headquartered in Kobe, Hyōgo Prefecture, Japan.

<span class="mw-page-title-main">Galoshes</span> Type of rubber boot worn over shoes

Galoshes, also known by many other names, are a type of overshoe or rubber boot that is put on over shoes to keep them from getting muddy or wet during inclement weather.

<span class="mw-page-title-main">Hush Puppies</span> American brand of footwear

Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories.

Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, t-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.

Wolverine World Wide, Inc. or Wolverine Worldwide, is a publicly traded American footwear manufacturer based in Rockford, Michigan. The shoemaker is known for its eponymous brand, Wolverine Boots and Shoes, as well as other brands, such as Hush Puppies, Chaco, and Merrell. The company also manufactures licensed footwear for other firms, such as Caterpillar and Harley-Davidson. In 2012, Wolverine World Wide added Saucony, Keds, Stride Rite and Sperry Top-Sider to its list of brands, after acquiring the Performance Lifestyle Group of Collective Brands in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.

<span class="mw-page-title-main">K-Swiss</span> American footwear company

K-Swiss, Inc. is an American athletic shoe brand based in Downtown Los Angeles. It was founded in 1966 and is currently owned by Chinese sports equipment manufacturing company Xtep.

Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.

Bernardo Sandals was founded in 1946 by architect Bernard Rudofsky and Berta Rudofsky. The Rudofskys went into sandal design following the 1944 exhibition, "Are Clothes Modern?" that Mr. Rudofsky curated at the Museum of Modern Art in New York City.

<span class="mw-page-title-main">Source Sandals</span>

Source Sandals, known in Hebrew as Shoresh Sandals, are outdoor, trekking and hiking sandals made in the style of "biblical sandals". They are marketed as having a "Non-Slip sole even in wet conditions" and a typical patented x-strap-design. They have a strong tradition especially in the world of backpackers. They are manufactured in Tirat Carmel in northern Israel and sold both in Israel and worldwide.

Altra Running, commonly known as Altra, is an American manufacturing company engaged in the design, development, marketing, and sales of athletic shoes for road running, trail running, and general footwear. Since 2018 Altra is owned by VF Corporation, an American global apparel and footwear company with other brands like Icebreaker, The North Face, Vans, JanSport, Eastpak and Timberland.

<span class="mw-page-title-main">La Sportiva</span> Footwear company

La Sportiva is a footwear brand founded in 1928 by Narciso Delladio in Italy. He started his business by manufacturing boots and clogs for farmers and lumberjacks. In World War II, he helped to provide Italy's soldiers with custom mountaineering boots. In the 1950s, he began to make ski boots and first introduced the brand name of La Sportiva.

<span class="mw-page-title-main">Allbirds</span> Footwear company

Allbirds, Inc. is a New Zealand and American company that sells footwear and apparel. The company claims to keep its products as eco-friendly as possible and is a certified B Corporation. Allbirds uses a direct-to-consumer model in conjunction with distribution via select additional stores, selling its products through its website and retail stores in addition to select Nordstrom and Dick's Sporting Goods locations.

References

  1. "Rechaco repairs". Chaco. Retrieved 2016-04-07.
  2. 1 2 Labs, Tread. "The History of Chaco Sandals (Part 1)". Tread Labs. Retrieved 2018-06-22.
  3. "Chaco sandals leave Paonia for China". Aspen Times. 2007-11-14. Archived from the original on 2016-04-21. Retrieved 2016-04-07.
  4. "A proudly American shoe company ships jobs to China". The Christian Science Monitor . 2008-08-27. Retrieved 2016-04-07.
  5. "Wolverine World Wide Acquires Chaco Footwear". Associated Press. 22 January 2009. Retrieved 17 August 2013.
  6. Shandra Martinez (2010-08-18). "Wolverine World Wide in Rockford now houses ReChaco repair area for Chaco sandals". MLive . Retrieved 2016-04-07.
  7. Verry, Peter (2018-05-09). "Chaco Is Protecting Rivers in the USA With Its Latest Sandal Collaboration". Footwear News. Retrieved 2018-06-22.
  8. Verry, Peter (2017-07-28). "Why Chaco Fights for Bears Ears and Other National Monuments". Footwear News. Retrieved 2018-06-22.