 | |
| Product type | Footwear |
|---|---|
| Owner | Wolverine World Wide |
| Country | United States |
| Introduced | 1958 |
| Markets | 120 countries |
| Website | www |
Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories. [1]
Hush Puppies uses a basset hound named Jason as its logo and mascot. [2]
The Hush Puppies brand was founded in 1958 following extensive work to develop a practical method of pigskin tanning for the US military to use in gloves and other protective materials. Pigskin was soft and flexible, but not tough enough to be used in Wolverine's work boots; the company developed a pair of casual shoes from the pigskin to market as a comfort brand. [1] The casual lifestyle positioning appealed to the growing post-war suburbia in the United States; by mid-1959 the company had produced its first million pairs and by 1963 one in ten adults in the United States owned a pair of Hush Puppies. [3]
Hush Puppies claimed their rubber soles saved the life of Rolling Stones guitarist Keith Richards when he accidentally touched his guitar against an ungrounded microphone at a 1965 concert in Sacramento, California. Richards was knocked unconscious, but medics believed that the crepe-soled Hush Puppies shoes he was wearing insulated him and saved his life. [4]
In 1994, when sales were down to 30,000 pairs a year, Hush Puppies suddenly became hip in the clubs and bars of downtown Manhattan where young people were buying them at small shoe stores. [5] Fashion designers John Bartlett, Anna Sui, and Joel Fitzpatrick began featuring them in their collections; the shoes were soon worn by celebrities such as Kenneth Clarke, Princess Diana, Jim Carrey, Sharon Stone, David Bowie, Tom Hanks, Ellen DeGeneres and Sylvester Stallone. [1] [6]
Hush Puppies also benefited from the trend toward dressing-down at work, filling the fashion gap between sneakers and dress shoes. Depending on word of mouth, Wolverine sold 430,000 pairs of the shoes in 1995, and four times that the following year. Hush Puppies won the prize for best accessory at the Council of Fashion Designers awards dinner in 1995. [5] [7] [8]
Hush Puppies' rapid rise in popularity was used as an example of a tipping point by journalist Malcolm Gladwell. [5]
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Shoemaking is the process of making footwear.
ASICS Corporation is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing and accessories. It is headquartered in Kobe, Hyōgo Prefecture, Japan.
Brooks Sports, Inc., also known as Brooks Running, is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks products are available in 60 countries worldwide. It is a subsidiary of Berkshire Hathaway.
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.
Chuck Taylor All-Stars or Converse All Stars are sneakers manufactured by American fashion brand Converse. Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
Wolverine World Wide, Inc. or Wolverine Worldwide, is a publicly traded American footwear manufacturer based in Rockford, Michigan. The shoemaker is known for its eponymous brand, Wolverine Boots and Shoes, as well as other brands, such as Hush Puppies, Chaco, and Merrell. The company also manufactures licensed footwear for other firms, such as Caterpillar and Harley-Davidson. In 2012, Wolverine World Wide added Saucony, Keds, Stride Rite and Sperry Top-Sider to its list of brands, after acquiring the Performance Lifestyle Group of Collective Brands in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Smart casual is an ambiguously defined Western dress code that is generally considered casual wear but with smart components of a proper lounge suit from traditional informal wear. For men, this interpretation typically includes a dress shirt, necktie, trousers, and dress shoes, possibly worn with an odd-coloured blazer or a sports coat.
Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. Its core branding includes an oval nameplate and roaring lion, with signature brown and orange packaging. The company is an influencer in the Sprezzatura fashion movement. Its highest-selling products are pebble-sole “Gommino” driving shoes, leather (suede) loafers, boots, sneakers, and handbags.
Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.
Proenza Schouler is a womenswear and accessories brand founded in New York City in 2002 by designers Jack McCollough and Lazaro Hernandez. In October 2024 Proenza Schouler appointed Shira Suveyke Snyder as chief executive officer, succeeding Kay Hong who had been in the role since 2018.
The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City's crime rate after 1990.
Alice + Olivia is a New York City-based contemporary clothing company with designer Stacey Bendet at the helm. The global brand launched at Barneys in 2002 and is now sold in over fifty countries.
Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. The brand was founded by Brazilian manufacturer Alpargatas S.A.. Inspired by the Japanese zori sandals, Havaianas became the first mass-produced flip-flops made out of rubber. The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", the name was chosen as homage to the popular vacation destination of Hawaii.
Sears plc was a large British-based conglomerate. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. It was acquired by Charles Clore in the 1950s who expanded the company to be one of the largest retailers in Britain. It was acquired by Philip Green in 1999 who oversaw the break up of the group.
Chaco is an American footwear brand known for its product line of adjustable Z-strap sandals for outdoor and water use. The Chaco brand also provides a variety of outdoor-influenced fashion sandals, shoes, flip-flops, boots and accessories.