Publishing

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Interactive Catalog for E-commerce Digital Interactive Catalogue on a Tablet Computer.jpg
Interactive Catalog for E-commerce

Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. [1] Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include digital publishing such as ebooks, digital magazines, websites, social media and video game publishing.

Contents

The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson, Penguin Random House and Thomson Reuters, [2] also major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing and academic and scientific publishing. [3] Publishing is also undertaken by governments, civil society and private companies for administrative or compliance requirements, business, research, advocacy or public interest objectives. [4] This can include annual reports, research reports, market research, policy briefings and technical reports. Self-publishing has become very common.

"Publisher" can refer to a publishing company or organization, or to an individual who leads a publishing company, imprint, periodical or newspaper.

Stages of publishing

The publishing process covering most magazine, journal and book publishers include: (Different stages are applicable to different types of publisher) [5]

  1. Commissioning
  2. Writing
  3. Copy editing
  4. Design
  5. Copywriting
  6. Typesetting
  7. Proofreading
  8. Correction cycles
  9. Indexing
  10. Final corrections
  11. Web publishing
  12. Prepress
  13. Printing
  14. Post press
  15. Distribution
  16. Marketing


Types of publishers

Bookshop 2023 UK Bookshop.jpg
Bookshop 2023
E-reader Ebook.jpg
E-reader

Newspaper publishing

Newspapers or news websites are publications of current reports, articles and features wrote by Journalists and are available for free, available for free with a premium edition, or paid for, either individually or on a subscription. They are filled with photographs or other media and normally subsidised with advertising. They can have local, national, international news or feature a particular industry. They can charge premium prices when they have expert and exclusive knowledge. They are intended to act in the public interest, hold people and businesses to account and promote freedom of information and expression. [6]

Journal publishing

A journal is an academic or technical publication also available in digital formats, containing articles written by researchers, professors and experts. These publications are specific in a particular field and often push the boundaries of human knowledge. They normally have peer review processes before publishing to test the validity and quality of the content. [7]

Magazine publishing

A magazine is a periodical published at regular intervals with creative layouts, photography and illustrations that cover a particular subject or interest. They are available in print or digital formats and can be purchased on apps/websites like Readly or available for free on apps/websites like Issuu.

Book publishing

The global book publishing industry comprises of books that are categorised into either fiction or non-fiction and print, ebook or audiobook. The market for books is huge with around 1.5 billion people speaking English, [8] with translation services easily accessible to access the rest. The best content gets sold as TV and film rights. Self-publishing makes publishing accessible to everyone either with small print-run digital printing or online self-publishing platforms. E-reader screen technology continues to improve with increasing contrast and resolution making them more comfortable to read. Each book has a registered ISBN number to identify it.

Directory publishing

Directories are searchable Indexed data containing businesses, products and services. These were in the past printed but are now mostly online. Directories are now available as searchable lists, on a map, as a sector specific portal, as a review site (expert or consumer) or as a comparison site. Although the businesses may not consider themselves as publishers, the way the data is displayed is published.

Textbook publishing

A textbook is an educational book or an ebook containing knowledge about a particular subject that is used by people studying certain subjects. [9] Textbook publishing continues to be needed due to the global need for education. [10] [11] Textbooks from major publishers are being integrated with learning platforms for expert knowledge and access to a library of books with digital content. [12] A university press is an academic publisher run by a university, Oxford University Press is the largest in the world and specialises in research, education and English language teaching internationally. [13]

Catalog Publishing

A Catalog (or Catalogue) is a visual directory or list of a large range of products that you can browse and buy from a particular company. [14] In printed form, this is usually in the format of a soft-back book or directory. Smaller visual catalogs can be known as brochures. With the internet they have evolved into searchable databases of products known under the term e-commerce. Interactive catalogs and brochures like IKEA [15] and Avon [16] allow the customer to browse a full range if they have not decided on their purchase. Responsive web and app design will allow further integration between interactive catalog visuals and searchable product databases.

Web Publishing

All the world’s knowledge up to recently has been put in books. For accessibility and global reach this content can be repurposed to the web. The British Library for example holds more than 170 million items, they add 3 million items each year, dating back through history. [17] Content like this, with consent can be published online by ebooks, audiobooks, CMS based websites, online learning platforms, videos or mobile/tablet apps. Online, Writers and Copy Editors are known as Content Writers and Content Editors although their roles vary from their print based alternatives.

Tie-in publishing

Film, television, radio and advertisements publish information to their audiences. Computer games, streaming apps and social media publish content in new and various ways that can keep audiences more engaged. Marketing of a major film such as Star Wars is an example of tie-in publishing and can include a spin-off book, a graphic novel, a soundtrack album, a computer game, models, toys, social media posts, and promotional publications. Examples of tie-in publishing based on books are the Harry Potter and James Bond franchises.

Book publishing sub-divisions

There are four major types of publishers in book publishing:

In 2013, Penguin (owned by Pearson) and Random House (owned by Bertelsmann) merged, narrowing the industry to a handful of big publishers as it adapted to digital media. [22] The merger created the largest consumer book publisher in the world, with a global market share of more than 25 percent. [23] Approximately 60% [24] of English-language books are produced through the "Big Five" publishing houses: Penguin Random House, Hachette, HarperCollins, Simon & Schuster, and Macmillan. In November 2020, ViacomCBS agreed to sell Simon & Schuster, the third largest book publisher in the United States, to Penguin Random House in a deal that will create the first mega publisher. [22] On November 2, 2021, the United States Department of Justice filed a lawsuit (U.S. v. Bertelsmann SE & CO. KGaA, et al.) to block the merger on anti-trust grounds, [25] and on October 31st, 2022, the D.C. District Court ruled in favour of the Department of Justice, filing a permanent injunction on the merger. [26]

Derided in the 1911 Encyclopædia Britannica as "a purely commercial affair" that cared more about profits than about literary quality, [27] publishing is like any business, with a need for the expenses not to exceed the income. Publishing is now a major industry with the largest companies Reed Elsevier and Pearson PLC having global publishing operations.

Some businesses maximize their profit margins through vertical integration; book publishing is not one of them. Although newspaper and magazine companies still often own printing presses and binderies, book publishers rarely do. Similarly, the trade usually sells the finished products through a distributor who stores and distributes the publisher's wares for a percentage fee or sells on a sale or return basis.

The advent of the Internet has provided the electronic way of book distribution without the need of physical printing, physical delivery and storage of books.

Within the electronic book path, the publishing house's role remains almost identical. The process of preparing a book for ebook publication is exactly the same as print publication, with only minor variations in the process to account for the different mediums of publishing. While some costs, such as the discount given to retailers (normally around 45%) [28] are eliminated, additional costs connected to ebooks apply (especially in the conversion process), raising the production costs to a similar level.[ citation needed ]

Print on demand is rapidly becoming an established alternative to traditional publishing.

Book clubs are almost entirely direct-to-retail, and niche publishers pursue a mixed strategy to sell through all available outlets — their output is insignificant to the major booksellers, so lost revenue poses no threat to the traditional symbiotic relationships between the four activities of printing, publishing, distribution, and retail.

Some of the major publishers have entire divisions devoted to a single franchise, e.g., Ballantine Del Rey Lucasbooks has the exclusive rights to Star Wars in the United States; Random House UK (Bertelsmann)/Century LucasBooks holds the same rights in the United Kingdom. The game industry self-publishes through BL Publishing/Black Library (Warhammer) and Wizards of the Coast (Dragonlance, Forgotten Realms, etc.). The BBC has its publishing division that does very well with long-running series such as Doctor Who. These multimedia works are cross-marketed aggressively and sales frequently outperform the average stand-alone published work, making them a focus of corporate interest. [29]

Recent developments

Accessible publishing uses the digitization of books to mark-up books into XML and then produces multiple formats from this to sell to customers, often targeting those with difficulty reading. Formats include a variety larger print sizes, specialized print formats for dyslexia, [30] eye tracking problems and macular degeneration, as well as Braille, DAISY, audiobooks and ebooks. [31]

Green publishing means adapting the publishing process to minimise environmental impact. One example of this is the concept of on-demand printing, using digital or print-on-demand technology. This cuts down the need to ship books since they are manufactured close to the customer on a just-in-time basis. [32]

A further development is the growth of on-line publishing where no physical books are produced. The ebook is created by the author and uploaded to a website from where it can be downloaded and read by anyone.

An increasing number of authors are using niche marketing online to sell more books by engaging with their readers online. [33]

Standardization

Refer to the ISO divisions of ICS 01.140.40 and 35.240.30 for further information. [34] [35]

World Intellectual Property Organization, Geneva 068 WIPO World Intellectual Property Organization or Organisation mondiale de la propriete intellectuelle OMPI.jpg
World Intellectual Property Organization, Geneva

Publication is the distribution of copies or content to the public. [36] [37] The Berne Convention requires that this can only be done with the consent of the copyright holder, which is initially always the author. [36] In the Universal Copyright Convention, "publication" is defined in article VI as "the reproduction in tangible form and the general distribution to the public of copies of a work from which it can be read or otherwise visually perceived." [37]

Privishing

Privishing (private publishing, but not to be confused with self-publishing) is a modern term for publishing a book but printing so few copies or with such lack of marketing, advertising or sales support that it effectively does not reach the public. [38] The book, while nominally published, is almost impossible to obtain through normal channels such as bookshops, often cannot be ordered specially, and has a notable lack of support from its publisher, including refusal to reprint the title. A book that is privished may be referred to as "killed". Depending on the motivation, privishing may constitute breach of contract, censorship, [39] or good business practice (e.g., not printing more books than the publisher believes will sell in a reasonable length of time).

History

Printer working an early Gutenberg letterpress from the 15th century (1877 engraving). The Caxton Celebration - William Caxton showing specimens of his printing to King Edward IV and his Queen.jpg
Printer working an early Gutenberg letterpress from the 15th century (1877 engraving).

Publishing became possible with the invention of writing, and became more practical upon the introduction of printing. Prior to printing, distributed works were copied manually, by scribes. Due to printing, publishing progressed hand-in-hand with the development of books.

The Chinese inventor Bi Sheng made movable type of earthenware circa 1045, but there are no known surviving examples of his work. The Korean civil servant Choe Yun-ui, who lived during the Goryeo Dynasty, invented the first metal moveable type in 1234–1250 AD [40]

Around 1450, in what is commonly regarded as an independent invention, Johannes Gutenberg invented movable type in Europe, along with innovations in casting the type based on a matrix and hand mould. This invention gradually made books less expensive to produce and more widely available.

Early printed books, single sheets and images which were created before 1501 in Europe are known as incunables or incunabula. "A man born in 1453, the year of the fall of Constantinople, could look back from his fiftieth year on a lifetime in which about eight million books had been printed, more perhaps than all the scribes of Europe had produced since Constantine founded his city in A.D. 330." [41]

Eventually, printing enabled other forms of publishing besides books. The history of modern newspaper publishing started in Germany in 1609, with publishing of magazines following in 1663.

Missionaries brought printing presses to sub-Saharan Africa in the mid-18th century. [42]

Historically, publishing has been handled by publishers, although some authors self-published. [43] The establishment of the World Wide Web in 1989 soon propelled the website into a dominant medium of publishing. Wikis and Blogs soon developed, followed by online books, online newspapers, and online magazines.

Since its start, the World Wide Web has been facilitating the technological convergence of commercial and self-published content, as well as the convergence of publishing and producing into online production through the development of multimedia content.

A U.S.-based study in 2016 that surveyed 34 publishers found that the publishing industry in the US in general is overwhelmingly represented by straight, able bodied, white females. [44] Salon described the situation as "lack of diversity behind the scenes in book world". [45] A survey in 2020 by the same group found there has been no statistical significant change in the lack of diversity since the 2016 survey four years earlier. [46] Lack of diversity in the American publishing industry has been an issue for years. Within the industry, there was the least amount of diversity in higher level editorial positions. [47]

See also

General:

Publishing on specific contexts:

Publishing tools:

Related Research Articles

<span class="mw-page-title-main">Book</span> Medium for recording information in the form of writing or images

A book is a medium for recording information in the form of writing or images, typically composed of many pages bound together and protected by a cover. The technical term for this physical arrangement is codex. In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a leaf and each side of a leaf is a page.

<span class="mw-page-title-main">Print on demand</span> Printing business process

Print on demand (POD) is a printing technology and business process in which book copies are not printed until the company receives an order, allowing prints of single or small quantities. While other industries established the build to order business model, "print on demand" could only develop after the beginning of digital printing, because it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

Electronic publishing includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editing of books, journals, and magazines to be posted on a screen.

<span class="mw-page-title-main">Textbook</span> Type of academic study book

A textbook is a book containing a comprehensive compilation of content in a branch of study with the intention of explaining it. Textbooks are produced to meet the needs of educators, usually at educational institutions. Schoolbooks are textbooks and other books used in schools. Today, many textbooks are published in both print and digital formats.

A vanity press or vanity publisher, sometimes also subsidy publisher, is a publishing house where anyone can pay to have a book published. The term "vanity press" is often used pejoratively, implying that an author who uses such a service is publishing out of vanity.

Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media selection, proofing, quality control checks and the production of printing plates if required. The artwork is usually delivery from the customer as a print-ready PDF file after being created in programs such as Adobe Indesign, Quark Express, Affinity Publisher or Scribus.

<span class="mw-page-title-main">Small press</span> Publisher with low annual sales revenue and/or few titles

A small press is a publisher with annual sales below a certain level or below a certain number of titles published. The terms "indie publisher" and "independent press" and others are sometimes used interchangeably.

<span class="mw-page-title-main">Simon & Schuster</span> American publishing company

Simon & Schuster is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publisher in the United States, publishing 2,000 titles annually under 35 different imprints.

An author mill is a publisher that relies on producing large numbers of small-run books by different authors, as opposed to a smaller number of works published in larger numbers. The term was coined by Victoria Strauss of Writer Beware, as a parallel formation from diploma mill, an unaccredited college or university that offers degrees without regard to academic achievement, and puppy mill, a breeding operation that produces large numbers of puppies for sale with little regard for breed purity, puppy placement, health, or socialization.

Xlibris is a self-publishing and on-demand printing services provider, founded in 1997 and based in Bloomington, Indiana. In 2000, The New York Times stated it to be the foremost on-demand publisher. The current president is Bill Elliot.

<span class="mw-page-title-main">Blurb, Inc.</span> Book publishing platform

Blurb is an American self-publishing platform that allows users to create, self-publish, promote, share, and sell their own print and ebooks. It also offers digital software for laying out books.

Lightning Source is a printer and distributor of print-on-demand books. The company is a business unit of Ingram Content Group. Originally incorporated in 1996 as Lightning Print Inc., the company is headquartered in La Vergne, Tennessee. Its UK operations are based in Milton Keynes. They also have operations in Maurepas, France and Melbourne, Australia.

The International Publishers Association (IPA) is an international publishing industry federation of national publisher associations representing book and journal publishing. It is a non-profit and non-governmental organization, founded in 1896 to promote and protect publishing and to raise awareness for publishing in the context of economic, cultural and political development. The IPA actively opposes censorship and promotes copyright, literacy and the freedom to publish, and represents the interests of the publishing industry at international level.

Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using POD technology. It may also apply to albums, pamphlets, brochures, games, video content, artwork, and zines. Web fiction is also a major medium for self-publishing.

ebook Book-length publication in digital form

An ebook, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", some e-books exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets and smartphones.

<span class="mw-page-title-main">Penguin Random House</span> Multinational conglomerate publishing company

Penguin Random House LLC is an Anglo-American multinational conglomerate publishing company formed on July 1, 2013, from the merger of Penguin Group and Random House.

<span class="mw-page-title-main">Atria Publishing Group</span> General interest publisher and a division of Simon & Schuster

Atria Publishing Group is a general interest publisher and a division of Simon & Schuster. The publishing group launched as Atria Books in 2002. The Atria Publishing Group was later created internally at Simon & Schuster to house a number of imprints including Atria Books, Atria Trade Paperbacks, Atrai Books Espanol, Atria Unbound, Washington Square Press, Emily Bestler Books, Atria/Beyond Words, Cash Money Content, Howard Books, Marble Arch Press, Strebor Books, 37 Ink, Keywords Press and Enliven Books. Atria is also known for creating innovative imprints and co-publishing deals with African-American writers as well as known for experimenting with digital or non-traditional print formats and authors.

Book publishing in India refers to the process of book creation within India, a growing field in recent years, which makes the country the sixth-largest book publishing nation in the world. While there is optimism about the growth of Indian publishing, the sector is also afflicted by a lack of accurate figures about books published, knowledge shared and revenues earned. It is further divided between the local and multinational players, the English language and the local languages publishers. Self-publishing and immense free content, which is an offshoot of the digital revolution in print, further challenge the traditional ways of printing. The major players in Academic Publishing are Prentice Hall of India, Wiley India, Taylor and Francis India, New Age, Viva Books, TMH, Jaico and Manakin Press.

Bella Andre is an American author of more than 40 contemporary romance novels. As of 2019, Andre is the New York Times, USA Today, and Wall Street Journal bestselling author of The Sullivans™ series and her books have sold over 8 million copies. She also writes as Lucy Kevin for the Four Weddings and a Fiasco series and the Married in Malibu series.

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