Multimedia refers to the integration of multiple forms of content, such as text, audio, images, video, and interactive elements into a single digital platform or application. This integration allows for a more immersive and engaging experience compared to traditional single-medium content. Multimedia is utilized in various fields, including education, entertainment, communication, game design, and digital art, reflecting its broad impact on modern technology and media.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design ; authoring, including standardised code and proprietary software; user experience design ; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic rather than direct traffic, referral traffic, social media traffic, or paid traffic.
A game programmer is a software engineer, programmer, or computer scientist who primarily develops codebases for video games or related software, such as game development tools. Game programming has many specialized disciplines, all of which fall under the umbrella term of "game programmer". A game programmer should not be confused with a game designer, who works on game design.
Copy editing is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style and accuracy. The Chicago Manual of Style states that manuscript editing encompasses "simple mechanical corrections through sentence-level interventions to substantial remedial work on literary style and clarity, disorganized passages, baggy prose, muddled tables and figures, and the like ". In the context of print publication, copy editing is done before typesetting and again before proofreading. Outside traditional book and journal publishing, the term "copy editing" is used more broadly, and is sometimes referred to as proofreading; the term sometimes encompasses additional tasks.
A technical writer is a professional communicator whose task is to convey complex information in simple terms to an audience of the general public or a very select group of readers. Technical writers research and create information through a variety of delivery media. Example types of information include online help, manuals, white papers, design specifications, project plans, and software test plans. With the rise of e-learning, technical writers are increasingly hired to develop online training material.
Technical writing is a specialized form of communication used by many of today's industrial and scientific organizations to clearly and accurately convey complex information to a user. An organization's customers, employees, assembly workers, engineers, and scientists are some of the most common users who reference this form of content to complete a task or research a subject. Most technical writing relies on simplified grammar, supported by easy-to-understand visual communication to clearly and accurately explain complex information.
Technical communication is communication of technical subject matter such as engineering, science, or technology content. The largest part of it tends to be technical writing, though importantly it often requires aspects of visual communication. Technical communication also encompasses oral delivery modes such as presentations involving technical material. When technical communication occurs in workplace settings, it's considered a major branch of professional communication. In research or R&D contexts, it can overlap with scientific writing.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creative director positions are often found within the music, film, video game, fashion, marketing, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well.
Motion graphic design, also known as motion design, is a subset of graphic design which combines design with animation and/or filmmaking, video production, and filmic techniques. Examples include kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels.
Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead. This strategy speeds up loading and facilitates crawling by web search engines, as text on a page is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, meaning content ready for consumption "out of the box" is served immediately, and not behind additional layers.
A content designer is tasked with communicating information in the best way possible. An effective content designer is expected to be skilled in language(s), psychology, user experience (UX), graphic design, and the technical requirements of front-end development. A content designer is an expert across various media, and is skilled in drafting compelling text, images, and videos.
Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist.
In 2003 and following years, initiatives were instituted to improve internet access for people with disabilities in the Philippines. These measures were inspired by the UNESCAP "Asia-Pacific Decade for Disabled Persons" (1993–2002). Key organizations included the government body National Council for the Welfare of Disabled Persons (Philippines) and the private sector body Philippine Web Accessibility Group (PWAG). The "Disabled Friendly Website Awards" were launched to encourage web designers to incorporate universal access. Since 2009 unhampered access to Information and Communications Technology (ICT) has been in the second National Human Rights Action Plan of the Philippine government.
User experience design, upon which is the centralized requirements for "User Experience Design Research", defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are around a customer's experience.
Digital journalism, also known as netizen journalism or online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital journalism is debated by scholars; however, the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like storytelling stories or newsgames, and disseminated through digital media technology.
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media.
Discoverability is the degree to which something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a concern in library and information science, many aspects of digital media, software and web development, and in marketing, since products and services cannot be used if people cannot find it or do not understand what it can be used for.
Game art design is a subset of game development involving the process of creating the artistic aspects of video games. Video game art design begins in the pre-production phase of creating a video game. Video game artists are visual artists involved from the conception of the game who make rough sketches of the characters, setting, objects, etc. These starting concept designs can also be created by the game designers before the game is moved into actualization. Sometimes, these concept designs are called "programmer art". After the rough sketches are completed and the game is ready to be moved forward, those artists or more artists are brought in to develop graphic designs based on the sketches.
