Imprint (trade name)

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An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments. [1]

Contents

Description

An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing. [2]

In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo. Take-Two have had such models in place since 1997–1998, and is seen as "a game holding company with autonomous game publishing and development subsidiaries" [3] [4] Independently-owned game publishers like Devolver Digital also use the word label to describe itself.

Use

A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments. For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest." [5]

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A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer.

An oligopsony is a market form in which the number of buyers is small while the number of sellers in theory could be large. This typically happens in a market for inputs where numerous suppliers are competing to sell their product to a small number of buyers. It contrasts with an oligopoly, where there are many buyers but few sellers. An oligopsony is a form of imperfect competition.

Random House General-interest trade book publisher

Random House is an American book publisher and the largest general-interest paperback publisher in the world. As of July 1st, 2013, it is part of Penguin Random House, which is jointly owned by German media conglomerate Bertelsmann and British global education and publishing company Pearson PLC.

Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children. Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales.

Take-Two Interactive American video game company

Take-Two Interactive Software, Inc. is an American video game holding company based in New York City. The company owns two major publishing labels, Rockstar Games and 2K, which operate internal game development studios. Take-Two's portfolio includes numerous successful video game series across personal computer and video game consoles, including BioShock, Borderlands, Civilization, Grand Theft Auto, NBA 2K, Red Dead, and XCOM. As of March 2018, it is the third-largest publicly traded game company in the Americas and Europe after Activision Blizzard and Electronic Arts, with an estimated market cap of US$13 billion.

Rockstar Games Video game publisher

Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, and as successor to BMG Interactive, a dormant video game publisher of which Take-Two had previously acquired the assets. Founding members of the company were Sam and Dan Houser, Terry Donovan and Jamie King, who worked for Take-Two at the time, and of which the Houser brothers were previously executives at BMG Interactive. Co-founders Sam and Dan Houser head the studio as president and vice-president for creative, respectively.

Bloomsbury Publishing plc is a British independent, worldwide publishing house of fiction and non-fiction. It is a constituent of the FTSE SmallCap Index. Bloomsbury's head office is located in Bloomsbury, an area of the London Borough of Camden. It has a US publishing office located in New York City, an India publishing office in New Delhi, an Australia sales office in Sydney CBD and other publishing offices in the UK including at Oxford. The company's growth over the past two decades is primarily attributable to the Harry Potter series by J. K. Rowling and, from 2008, to the development of its academic and professional publishing division. The Bloomsbury Academic & Professional division won the Bookseller Industry Award for Academic, Educational & Professional Publisher of the Year in both 2013 and 2014.

DK (publisher) DK is a top publisher of general reference and illustrated non-fiction books.

DK, formerly known as Dorling Kindersley, is a British multinational publishing company specialising in illustrated reference books for adults and children in 62 languages.

Paradox Interactive Swedish video game publisher

Paradox Interactive AB is a Swedish video game publisher based in Stockholm. The company started out as the video game division of Target Games and then Paradox Entertainment before being spun out into an independent company in 2004. Through a combination of founding new studios and purchasing independent developers, the company has grown to comprise six first-party development studios, including their flagship Paradox Development Studio, and also acts as publisher for games from other developers.

Grolier Publisher of educational and reference books

Grolier is one of the largest U.S. publishers of general encyclopedias, including The Book of Knowledge (1910), The New Book of Knowledge (1966), The New Book of Popular Science (1972), Encyclopedia Americana (1945), Academic American Encyclopedia (1980), and numerous incarnations of a CD-ROM encyclopedia (1986–2003).

Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Parks, Experiences and Products, a subsidiary of The Walt Disney Company. Its imprints include Disney Editions, Disney Press, Kingswell, Freeform, and Hyperion Books for Children. It has creative centers in Glendale, California, and in Milan, Italy.

Hachette Book Group (HBG) is a publishing company owned by Hachette Livre, the largest publishing company in France, and the third largest trade and educational publisher in the world. Hachette Livre is a wholly owned subsidiary of Lagardère Group. HBG was formed when Hachette Livre purchased the Time Warner Book Group from Time Warner on March 31, 2006. Its headquarters are located at 1290 Avenue of the Americas, Midtown Manhattan, New York City. Hachette is considered one of the big-six publishing companies, along with Holtzbrinck/Macmillan, Penguin Random House, HarperCollins, Scholastic, and Simon & Schuster. In one year, HBG publishes approximately 1400+ adult books, 300 books for young readers, and 450 audio book titles. In 2016, the company had 214 books on the New York Times bestseller list, 44 of which reached #1.

The Egmont Group is a Danish media corporation founded and rooted in Copenhagen, Denmark. The business area of Egmont has traditionally been magazine publishing but has over the years evolved to comprise mass media generally.

ABC-CLIO/Greenwood is an educational and academic publisher which is today part of ABC-CLIO. Established in 1967 as Greenwood Press, Inc. and based in Westport, Connecticut, Greenwood Publishing Group, Inc. (GPG) publishes reference works under its Greenwood Press imprint, and scholarly, professional, and general interest books under its related imprint, Praeger Publishers. Also part of GPG is Libraries Unlimited, which publishes professional works for librarians and teachers.

ASCII Media Works Japanese publishing company

ASCII Media Works, formerly ASCII Media Works, Inc., is a Japanese publisher and brand company of Kadokawa Future Publishing headquartered in Nishi-Shinjuku, Shinjuku, Tokyo, Japan. It originally formed on April 1, 2008 as a result of a merger between ASCII Corporation and MediaWorks where MediaWorks legally absorbed ASCII. Despite this, the former president and CEO of ASCII, Kiyoshi Takano, became the first president and CEO of ASCII Media Works. It became an internal division of Kadokawa Corporation on October 1, 2013.

MediaWorks, Inc. was a Japanese publishing company in the Kadokawa Group known for their Dengeki brand magazines and book labels. These included such well-known magazines as Dengeki Daioh, and Dengeki G's Magazine, along with MediaWorks' main light novel publishing imprint Dengeki Bunko. The company was merged with ASCII on April 1, 2008, and became ASCII Media Works. They mainly catered to the Japanese male otaku crowd, covering such topics as anime, light novels, manga, plastic modelling, and visual novels. However, MediaWorks had published three magazines targeted towards females—Comic Sylph, Dengeki Girl's Style, and Character Parfait—but each one was a special edition version of another magazine. MediaWorks ran yearly contests for original novel and manga submissions, such as the light novel Dengeki Novel Prize contest.

Penguin Random House book publishing company

Penguin Random House (PRH) is an American multinational conglomerate publishing company formed in 2013 from the merger of Random House and Penguin Group . As of 2013, Penguin Random House employed about 10,000 people globally and published 15,000 titles annually under its 250 divisions and imprints. These titles include fiction and nonfiction for adults and children in both print and digital.

Private Division American video game publisher

Private Division is an American video game publisher based in New York City. The brainchild of Take-Two Interactive's Michael Worosz, the subsidiary was founded by Worosz and Allen Murray, and officially announced on December 14, 2017. Private Division is Take-Two Interactive's third publishing label, following Rockstar Games and 2K. Private Division funds and publishes indie games developed by small to mid-sized studios. This includes taking over Kerbal Space Program, which was developed by Squad and previously acquired by Take-Two Interactive, as well as publishing future titles from Obsidian Entertainment, The Outsiders, Panache Digital Games, and V1 Interactive.

References

  1. Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29.
  2. "Industry Overview: Journalism and Publishing". Wet Feet. Retrieved 2016-07-29.
  3. "Take-Two CEO Strauss Zelnick: 'I'm charged with making hard decisions'". 18 June 2018.
  4. "EA CEO pledges freedom to Take-Two Interactive's developers". 3 March 2008.
  5. "What is an imprint?". The Book Publicity Blog. 2009-07-14.