Imprint (trade name)

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An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments. [1]

Contents

Description

An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing. [2]

In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model has influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo. Take-Two have had such models in place since 1997–1998, and is seen as "a game holding company with autonomous game publishing and development subsidiaries". [3] [4] Independently-owned game publishers like Devolver Digital also use the word label to describe itself.

Use

A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments. For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest." [5]

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White Wolf Publishing was an American roleplaying game and book publisher. The company was founded in 1991 as a merger between Lion Rampant and White Wolf Magazine, and was initially led by Mark Rein-Hagen of the former and Steve Wieck and Stewart Wieck of the latter. White Wolf Publishing, Inc. merged with CCP Games in 2006. White Wolf Publishing operated as an imprint of CCP hf, but ceased in-house production of any material, instead licensing their properties to other publishers. It was announced in October 2015 that White Wolf had been acquired from CCP by Paradox Interactive. In November 2018, after most of its staff were dismissed for making controversial statements, it was announced that White Wolf would no longer function as an entity separate from Paradox Interactive.

A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer.

Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by German media conglomerate Bertelsmann.

HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Corp. The name is a combination of several publishing firm names: Harper & Row, an American publishing company acquired in 1987—whose own name was the result of an earlier merger of Harper & Brothers and Row, Peterson & Company—together with Scottish publishing company William Collins, Sons, acquired in 1989.

Scholastic Corporation is an American multinational publishing, education and media company that publishes and distributes comics, books and educational materials for schools, parents, and children. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, serves as the company's official mascot.

MicroProse American video game company

MicroProse is an American video game publisher and developer founded by Bill Stealey and Sid Meier in 1982. It developed and published numerous games, including starting the Civilization and X-COM series. Most of their internally developed titles were vehicle simulation and strategy games.

Take-Two Interactive American video game company

Take-Two Interactive Software, Inc. is an American video game holding company based in New York City and founded by Ryan Brant in September 1993.

Rockstar Games American video game publisher

Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Founding members of the company were Sam and Dan Houser, Terry Donovan and Jamie King, who worked for Take-Two at the time, and of which the Houser brothers were previously executives at BMG Interactive. Sam Houser heads the studio as president.

Simon & Schuster American publishing company

Simon & Schuster is an American publishing company and a subsidiary of ViacomCBS. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publisher in the United States, publishing 2,000 titles annually under 35 different imprints.

DK (publisher) British publisher of general reference and illustrated non-fiction books

Dorling Kindersley Limited is a British multinational publishing company specialising in illustrated reference books for adults and children in 63 languages. It is part of Penguin Random House, a subsidiary of German media conglomerate Bertelsmann. Established in 1974, DK publishes a range of titles in genres including travel, history, science, nature, sport, gardening, cookery and parenting. The worldwide CEO of DK is Carsten Coesfeld. DK has offices in New York, Melbourne, London, Munich, New Delhi, Toronto, Madrid, Beijing and Jiangmen. DK works with licensing partners such as Disney, LEGO, DC Comics, the Royal Horticultural Society, MasterChef, and the Smithsonian Institution. DK has commissioned Mary Berry, Monty Don, Robert Winston, Huw Richards and Steve Mould for a range of books.

Codemasters British video game developer and publisher

The Codemasters Software Company Limited is a British video game developer and publisher based in Southam, England, which is a subsidiary of American corporation Electronic Arts. Founded by brothers Richard and David Darling in October 1986, Codemasters is one of the oldest British game studios, and in 2005 was named the best independent video game developer by magazine Develop.

Microids French video game developer and publisher

Microids is a French video game developer and publisher based in Paris. Founded in 1985 by Elliot Grassiano, it attained early success with games published through Loriciel in France and other partners in international markets. Through expanding its staff and development teams, Microïds generated funds to expand from just development to publishing and distribution and opening international offices. The company merged with MC2 in 2003 to create MC2-Microïds, whereafter it acquired publishers Wanadoo Edition and Cryo Interactive. Grassiano left MC2-Microïds in 2005; under new management, MC2-Microïds was briefly renamed MC2 before returning to the old Microïds name. It was then acquired by Anuman Interactive in 2010, which itself was renamed Microïds in 2019.

Grolier Publisher of educational and reference books

Grolier was one of the largest American publishers of general encyclopedias, including The Book of Knowledge (1910), The New Book of Knowledge (1966), The New Book of Popular Science (1972), Encyclopedia Americana (1945), Academic American Encyclopedia (1980), and numerous incarnations of a CD-ROM encyclopedia (1986–2003).

Light novel Style of Japanese young adult novel

A light novel is a style of Japanese young adult novel primarily targeting high school and middle school students. The term "light novel" is a wasei-eigo, or a Japanese term formed from words in the English language. Light novels are often called ranobe (ラノベ) or, in English, LN. The average length of a light novel is about 50,000 words, close to the minimum expected for a Western novel, and they are usually published in bunkobon size, often with dense publishing schedules.

Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Parks, Experiences and Products, a subsidiary of The Walt Disney Company. Its imprints include Disney Editions, Disney Press, Kingswell, Freeform, and Hyperion Books for Children. It has creative centers in Glendale, California, and in Milan, Italy.

Hachette Book Group (HBG) is a publishing company owned by Hachette Livre, the largest publishing company in France, and the third largest trade and educational publisher in the world. Hachette Livre is a wholly owned subsidiary of Lagardère Group. HBG was formed when Hachette Livre purchased the Time Warner Book Group from Time Warner on March 31, 2006. Its headquarters are located at 1290 Avenue of the Americas, Midtown Manhattan, New York City. Hachette is considered one of the big-five publishing companies, along with Holtzbrinck/Macmillan, Penguin Random House, HarperCollins, Scholastic, and Simon & Schuster. In one year, HBG publishes approximately 1400+ adult books, 300 books for young readers, and 450 audio book titles. In 2017, the company had 167 books on the New York Times bestseller list, 34 of which reached No. 1.

The Egmont Group is a Danish media corporation founded and rooted in Copenhagen, Denmark. The business area of Egmont has traditionally been magazine publishing but has over the years evolved to comprise mass media generally.

Greenwood Publishing Group, Inc. (GPG), also known as ABC-Clio/Greenwood, is an educational and academic publisher which is today part of ABC-Clio. Established in 1967 as Greenwood Press, Inc. and based in Westport, Connecticut, GPG publishes reference works under its Greenwood Press imprint, and scholarly, professional, and general interest books under its related imprint, Praeger Publishers. Also part of GPG is Libraries Unlimited, which publishes professional works for librarians and teachers.

ASCII Media Works Japanese publishing company

ASCII Media Works, formerly ASCII Media Works, Inc., is a Japanese publisher and brand company of Kadokawa Future Publishing headquartered in Nishi-Shinjuku, Shinjuku, Tokyo, Japan. It originally formed on April 1, 2008 as a result of a merger between ASCII Corporation and MediaWorks where MediaWorks legally absorbed ASCII. Despite this, the former president and CEO of ASCII, Kiyoshi Takano, became the first president and CEO of ASCII Media Works. It became an internal division of Kadokawa Corporation on October 1, 2013.

Private Division American video game publisher

Private Division is an American video game publisher based in New York City. The brainchild of Take-Two Interactive's Michael Worosz, the subsidiary was founded by Worosz and Allen Murray, and officially announced on December 14, 2017. Private Division is Take-Two Interactive's third publishing label, following Rockstar Games and 2K. Private Division funds and publishes indie games developed by small to mid-sized studios. This includes taking over Kerbal Space Program, which was developed by Squad and previously acquired by Take-Two Interactive, as well as publishing titles from Obsidian Entertainment, Panache Digital Games, and V1 Interactive.

References

  1. Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29.
  2. "Industry Overview: Journalism and Publishing". Wet Feet. Archived from the original on 2016-08-17. Retrieved 2016-07-29.
  3. "Take-Two CEO Strauss Zelnick: 'I'm charged with making hard decisions'". 18 June 2018.
  4. "EA CEO pledges freedom to Take-Two Interactive's developers". 3 March 2008.
  5. "What is an imprint?". The Book Publicity Blog. 2009-07-14.