Product type | Sports equipment |
---|---|
Owner | Sumitomo Rubber Industries |
Country | Japan |
Markets | Golf, tennis |
Website | srixon.com |
Srixon is a sports equipment brand owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd., also owner of Dunlop Sport. Srixon focuses on golf, with its balls holding the largest number of patents worldwide, and having previously supplied other leading manufacturers such as Dunlop Slazenger. [1] They also produce a full range of golf clubs and accessories.
In October 2007, SRI Sports acquired Cleveland Golf. On June 27, 2008, SRI announced that operations of the two companies would be consolidated. [2]
Srixon has maintained endorsement deals with many professional golfers on the leading tours, [3] [4] including major champions Keegan Bradley, Ernie Els, Hannah Green, Brooks Koepka, [5] Minjee Lee, Shane Lowry, Hideki Matsuyama, Graeme McDowell, and Inbee Park. They also sponsor Pittsburgh sports broadcaster Bob Pompeani.[ citation needed ]
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Sumitomo Rubber Industries, Ltd. is a global tire and rubber company based in Japan. It is part of the Sumitomo Group. The company makes a wide range of rubber based products, including automobile tires, golf balls and tennis balls. Sumitomo tire brands include Dunlop, Falken and Ohtsu. Sumitomo also manufactures and sells the sport equipments under the Dunlop Sport brand.
Dunlop Slazenger was a sports equipment manufacturing company formed by now-defunct BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985.
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