Industry | |
---|---|
Founded | 1931 |
Founder | Kedarnath Anand |
Headquarters | Meerut, Uttar Pradesh, India |
Area served | Worldwide |
Key people | Kailash C. Anand (Chairman) Paras Anand (CEO) |
Products | |
Website | teamsg.in |
Sanspareils Greenlands (SG) is an Indian cricket equipment manufacturer. The company was founded in 1931 in Sialkot in Pakistan before moving to the current location in Meerut, Uttar Pradesh, India in 1950. It specialises in manufacturing various equipment used for cricket and the company manufactures the red ball used in all Test cricket and First-class cricket matches in India.
The company was founded by brothers Kedarnath and Dwarakanath Anand in Sialkot, present-day Pakistan in 1931. [1] Originally from Lahore, the brothers apprenticed at their uncle’s sports shop before deciding to diversify their family’s leather business into sports equipment manufacturing and exports. By the start of World War II, the company employed around 250 workers and remained operational during the war. After the partition of India, the family moved to Agra and later settled in Meerut in 1950. [2] In 1972, the company introduced its own line of protective cricket gear under the brand Featherlite. [3]
In the 1980s, the company shifted its focus primarily to cricket equipment, including bats, balls, pads, and gloves, as the demand for skilled craftsmanship in cricket products increased. In 1982, the company began selling its products under its own brand and opened a second manufacturing unit. Around the same time, Wasi Ullah Khan, a former state-level cricketer, joined as a junior manager. By 1992, the company began supplying cricket balls for Ranji Trophy matches after approval from the Board of Control for Cricket in India (BCCI). This eventually extended to Test cricket. [3]
The company manufactures cricket clothing and equipment including bats, balls and other equipment. The company manufactures the red balls used in all Test cricket in India since 1994. [4] [5] [6] The ball is hand-stitched with a more prominent seam resulting from the thicker thread used for stitching. [7] While its pronounced seam makes it last longer, the ball does not swing earlier but starts swinging later. The protruding seam gives more control for the fast bowlers and a firm grip for the spinners. [8]
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