A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations or for particular types of suit, including swimwear, bathing suit, bathing attire, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie, or swimming trunks, besides others.
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
Horst Dassler was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.
Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda, but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, synchronized swimming, triathlon, and water polo.
TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.
High-technology swimwear, or tech suits, are scientifically advanced materials used for swimwear in competitive water sports such as swimming and triathlon. Materials of this type are normally spandex and nylon composite fabrics with features to reduce drag against the water. The fabrics include features that increase the swimmer's glide through water and reduce the absorption of water by the suit as opposed to regular swimsuits. Additionally, the suits are extremely tight, which make the swimmers body more streamlined and help reduce the buildup of lactic acid in the body.
Venus is an American online and catalog fashion retailer headquartered in Jacksonville, Florida. The company sells clothing, shoes, jewelry and accessories for women. Venus is known for its swimwear and lingerie. The company is known for actively participating in charitable endeavors and community activities.
Adolf "Adi" Dassler was a German cobbler, inventor, member of the Nazi party, and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks.
Le Coq Sportif is a French sportswear and sports equipment manufacturing company based in Entzheim. Founded in 1882 by Émile Camuset, the company first issued items branded with its now-famous rooster trademark in 1948. The company's name and trademark are derived from the Gallic rooster, a national symbol of France.
Dolfin Swimwear is an American company that manufactures and sells competitive and recreational swimwear. The brand is well known for its "Dolfin Uglies" product line, which features brightly colored swimsuits in a wide range of designs. In 2015, Dolfin released the Titanium Technical swimsuit, a high-tech competition swimsuit designed for elite racing. Other products include apparel, swimming accessories, water aerobics gear and beach swimwear.
The LZR Racer is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane. The swimsuits are made in body-length; they compress the body and trap air for buoyancy. The LZR Pro and LZR Elite were launched on 13 February 2008; the higher-priced LZR Elite was replaced by the LZR Elite 2 in early 2014. The LZR X was launched in early 2015. The technology is patented in Italy, and protected worldwide.
A swim brief or racing brief is any briefs-style male swimsuit such as those worn in competitive swimming, diving and water polo. The popularity of the Australian Speedo brand racing brief has led to the use of its name in many countries around the world to refer to any racing brief, regardless of the maker. Occasionally, the speedo genericized trademark is applied to square cut swimsuits, but in general the generic term is used in reference to swimming briefs. Swim briefs are also referred to as competition briefs, swimming trunks, bathers, togs, racer bathers, posing briefs, racing briefs, and colloquially in Australia, New Zealand, and the United Kingdom as budgie smugglers.
AgonSwim is a competitive swimwear manufacturer company based in Nashville, Tennessee. AgonSwim was founded by and is run by former competitive swimmers Rafael Escalad, Henar Alonso-Pimentel, Jennifer Edson Escalas and Juan Enrique Escalas. The company was incorporated in 2000 and specialises in producing and manufacturing swimsuits in Valladolid, Spain for swimmers, water sport athletes, lifeguards and divers.
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company".
Way Funky Company Pty Ltd is an Australian swimwear apparel manufacturing company based in Victoria, Australia. It was founded in 2002 by Duncan McLean, and specializes in colorful chlorine resistant sports swimwear. The company also produces competitive swimwear approved by FINA.
Signia is an Argentine sportswear brand which manufactures footwear and clothing. The brand has experienced some restructuring plans in the past due to financial problems, even disappearing from the market for some periods of time. Signia has also sponsored some Primera División football teams in Argentina, mostly at the beginning of the 2000s.
The history of competitive swimwear has been dominated by concerns over public nudity in the first half of the 20th century and by efforts to reduce water drag in the second half. Those efforts initially led swimmers to reduce the early sagging one-piece swimsuits down to briefs only. With the development of new materials that tightly fit the body and offered lower resistance to water than human skin, this trend was reversed to a complete body coverage from heels to neck and wrists. FINA banned full-body suits from competition effective from 1 January 2010, stating that it "wishes to recall the main and core principle is that swimming is a sport essentially based on the physical performance of the athlete".
The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry between the two companies, reflected in rivalries between football clubs and a culture of animosity between Puma and Adidas employees that divided their home town. The most notable event that fuelled the rivalry was the "Pelé Pact", where both agreed not to sign a deal with Pelé for the 1970 World Cup, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him.
