Macron (sportswear)

Last updated
Macron S.p.A.
Company type Private
Industry Textile
Founded1971;54 years ago (1971)
Headquarters
Crespellano, Bologna
,
Italy
Area served
Worldwide
Key people
  • Francesco Bormioli
  • (President)
  • Gianluca Pavanello
  • (CEO)
Products
RevenueIncrease2.svg €196.6m (2023)
Number of employees
Increase2.svg 373 (2023)
Website macron.com

Macron S.p.A. is an Italian manufacturer of sportswear and athletic clothing, headquartered in Crespellano, Bologna. It is considered a European leader in the production of active sportswear. [1]

Contents

Macron operates in three main business areas:

Origin of name

The company's name comes from the greek prefix "μακρο-" (makro-) which means "large". This is to emphasize the large scope of the company and its view for the business. It was then modified to "Macron" to be the opposite of "micron", which is a unit of length to measure something small. [2]

History

Persepolis' first kit in 2014-15 Persepolis FC Macron kit and Pejman Bazeghi.jpg
Persepolis' first kit in 2014–15

Macron was founded in 1971 as a distributor of American sportswear brands in Italy. [1] A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to Crespellano. [1]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna. [1] Expansion beyond the domestic Italian market began in 2005. [1]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, with the stadium becoming known as the Macron Stadium from July 2014. [3] Macron supplanted Reebok as both stadium sponsor and kit supplier. [3]

Corporate governance

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello. [4] and the company's president was Francesco Bromioli. [5]

References

  1. 1 2 3 4 5 6 Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News .
  2. ↑ "Macron US Grand Opening". YouTube . 25 June 2024.
  3. 1 2 "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
  4. ↑ "Gianluca Pavanello". Bloomberg . Retrieved 12 Feb 2015.
  5. ↑ "Francesco Bormioli, Macron SpA". Bloomberg . Retrieved 12 Feb 2015.
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