Company type | Public |
---|---|
Industry | Clothing |
Founded | 1992 |
Founder | Robert Greenberg |
Headquarters | , U.S. |
Number of locations | 5,267 (2024) |
Area served | Worldwide |
Key people |
|
Products | |
Revenue | US$8 billion (2023) |
US$784.8 million (2023) | |
US$545.8 million (2023) | |
Total assets | US$7.9 billion (2024) |
Number of employees | ≈ 17,900 (2023) |
Website | www |
Footnotes /references [1] [2] |
Skechers USA, Inc. is an American multinational footwear and apparel company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the United States.
Skechers was founded in 1992 by Robert Greenberg, who had previously founded LA Gear in 1983 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular in grunge fashion. [3] The company quickly expanded to include women and children, with casual and athletic styles, and went public in 1999. [4] [5] In 2011, Skechers launched its performance sportswear line for athletes and signed Meb Keflezighi as a spokesman. [6]
Skechers is the third largest footwear brand in the United States by revenue. [7] [8] In January 2019, the company started an expansion of its corporate headquarters to double its office, design and showroom space in the South Bay. [9] In 2023, Skechers had its debut on the Fortune 500. [10]
In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups rocker bottom shoe ads. [11] In 2019, Nike filed a patent infringement lawsuit against Skechers because, according to Nike, Skechers had infringed on the design of their VaporMax and Air Max 270 sneakers. [12]
In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forced Uyghur labor. [13] [14] A December 2023 report by Sheffield Hallam University again found connections to forced Uyghur labor. [15] Skechers has found no evidence of forced labor taking place. [16] [17]
Skechers designs, develops and markets a range of lifestyle and performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity line Bobs, Mark Nason, Skechers Work, Go Walk, Go Run, and Go Golf. [1] Since 2020, select shoes have utilized Goodyear rubber. [18]
Skechers has promoted its products with musicians including Ringo Starr, Britney Spears, Christina Aguilera, and Snoop Dogg; [19] television personalities Martha Stewart, Brooke Burke, and Amanda Kloots; baseball player Clayton Kershaw and boxer Sugar Ray Leonard; and American football players Tony Romo, Howie Long, and Cris Carter. [20] Since 2010, Skechers has been a regular Super Bowl advertiser. [21]
On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike. [22]
Skechers has been a partner of W Racing Team (WRT) in sports car racing, including former MotoGP champion Valentino Rossi, since 2021. WRT's parent company, Weerts Group, services Skechers' European distribution center in Liège, Belgium. [23]
Skechers Performance has featured distance runner Meb Keflezighi and professional golfers Brooke Henderson and Matt Fitzpatrick. [6] [20] The brand expanded into pickleball in 2022, signing several of the sport's top players and sponsoring the first nationally televised pickleball tournament in the U.S. [24] In 2023, Skechers announced a move into soccer and basketball, introducing new technical shoes worn and promoted by England national football team player Harry Kane and NBA players Julius Randle, Terance Mann, and Joel Embiid. [25] In 2024, Skechers replaced Nivia Sports as the kit sponsor of one of India's oldest football teams, Mohun Bagan Super Giant. [26]
Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk in Manhattan Beach to raise money for a nonprofit that helps connect special-needs students with their peers. [28] [29]
Skechers donates new shoes to children in need worldwide through its Bobs charity program. The shoes support Head Start programs, education foundations, homeless shelters, disaster relief and 501(c)(3) organizations. [30] Bobs also supports animal welfare groups including Petco Love and Woodgreen Pets Charity. [31]
Skechers has developed—with MoonScoop Group and animator/co-producer John Massé—an animated series, Zevo-3 , and several direct-to-DVD features produced by SD Entertainment: [32]
Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda, but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing and accessories. It is headquartered in Kobe, Hyōgo Prefecture, Japan.
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.
Chuck Taylor All-Stars or Converse All Stars are sneakers manufactured by American fashion brand Converse. Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
K-Swiss, Inc. is an American athletic shoe brand based in Downtown Los Angeles. It was founded in 1966 and is currently owned by Chinese sports equipment manufacturing company Xtep.
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.
PF Flyers is an American brand of lifestyle shoes owned by Kassia Designs, LLC. Founded in 1937 by B.F. Goodrich, it is one of the original American sneaker brands.
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model. It has been produced in a variety of color schemes.
Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai, a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics.
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. It is the world's largest sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and Adidas.
Ronnie Fieg is an American footwear and clothing designer, entrepreneur and the owner-operator of American retail fashion establishment and brand Kith.
The Higg Index is an apparel and footwear industry self-assessment standard to rate environmental and social sustainability throughout the supply chain. The Sustainable Apparel Coalition (SAC) launched it in 2012 and owns and develops the suite of tools. The nonprofit consists of more than 300 fashion brands, retailers, manufacturers, academic institutions, affiliates, NGOs and governments. While initially formed to create standardized sustainability metrics, the SAC has since sharpened its focus to driving pre-competitive, collective action across three foundational pillars: "Combat Climate Change", "Decent Work for All", and a "Nature-Positive Future". This is outlined in its "Evolution for Impact" strategic plan, revised in 2023.
Altra Running, commonly known as Altra, is an American manufacturing company engaged in the design, development, marketing, and sales of athletic shoes for road running, trail running, and general footwear. Since 2018 Altra is owned by VF Corporation, an American global apparel and footwear company with other brands like Icebreaker, The North Face, Vans, JanSport, Eastpak and Timberland.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
World Balance is a Filipino sports footwear and apparel brand that was established in 1980. A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.
Accent Group is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 800 retail stores, along with 19 brands, and more than 20 online platforms.
Blackstock & Weber is an American footwear and apparel brand known for their men's loafers.
...you are incorrect to allege that Skechers is "at risk of importing textile and/or apparel goods made wholly or in part in Xinjiang" – an allegation for which you provided no evidence.