Charly (brand)

Last updated
Inter Tenis S.A. de C.V.
Company typePrivately held company
Industry Sports equipment
Founded1949;76 years ago (1949)
Headquarters
Leon, Guanajuato
,
Mexico
Area served
Americas
Products Athletic shoes, sportswear, apparel, goalkeeper gloves, footballs
Number of employees
3,000
Website charly.com/en/us

Charly is a Mexican sports equipment manufacturing company headquartered in Leon, Guanajuato, Mexico. It was founded in 1949 and is one of the largest sportswear companies in Mexico and is the exclusive partner of Skechers, allowing them to sell their shoes within Mexico. [1]

Contents

History

A store in a mall Tiendacharly3.jpg
A store in a mall

The company was founded in 1949, in Leon Guanajuato, Mexico as a small shoe company named "Campanita" ("Little Bell" in Spanish), that originally only sold baby shoes hence its name. It wasn't until 1977 that the company decided to expand its business and started offering sneakers for other ages and changed its name to "Charly". [2]

In 2010, Charly struck a deal with Skechers and became the official distributor of their shoes after Skechers had left the Mexican market. This deal meant a new found source of funding and allowed the company to expand its business. [3]

With a booming business and greater success, the company decided to launch its own line of football gear in 2014 expanding from just selling shoes to selling equipment needed to play. At first the company only sponsored teams in the second division, Ascenso MX, but the success of its sales and marketing eventually led them to start sponsoring teams in the Liga MX first division and even teams and players outside of the country. [4]

Charly is the official manufacturer of the Mexican Olympic uniforms for the 2024 Paris Olympics and 2028 Los Angeles Olympics. [5]

Charly opened a store in the United States, at Plaza La Alameda Mall in Walnut Park, California, to serve the Greater Los Angeles area.

Sponsorships

Football

Club teams

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References

  1. ↑ "Charly, la marca mexicana que da pelea a monstruos internacionales". Grupo Milenio. March 8, 2016.
  2. ↑ "Charly: ¿quién es el dueño de estos tenis mexicanos y cuál es su historia?". Radio Fórmula. October 28, 2022.
  3. ↑ "Local brand Charly changing the kit landscape in Liga MX". ESPN.com. July 25, 2018.
  4. ↑ Medina, Alejandro (August 24, 2021). "Las mexicanas dan la batalla". Forbes México.
  5. ↑ "¡De León a París! Charly vestirá a la delegación mexicana en los Juegos Olímpicos". www.am.com.mx (in Spanish). 13 March 2024. Retrieved 2 August 2024.
  6. ↑ Clayton, Josh (January 30, 2024). "Memphis 901 FC Partners with CHARLY as Club's Exclusive Apparel Provider". Memphis 901 FC. Retrieved January 30, 2024.
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