Industry | Sports equipment |
---|---|
Founded | 1946 | in Sweden
Founder | Börje Gabrielsson |
Headquarters | , Norway |
Products | Ski wax, ski poles, sportswear |
Parent | Ferd AS |
Website | swixsport.com |
Swix is a Norwegian manufacturing company of winter sports equipment, headquartered in Lillehammer. Range of products by Swix include ski wax, ski poles and sportswear. The company is owned by the investment company Ferd AS.
The company was founded in Sweden in 1946 by Börje Gabrielsson, based on experience with ski wax by Swedish skier Martin Matsbo. Swix was the first producer of modern ski wax, and had a scientific approach to the challenge. The wax was colour-coded according to type, a practice that has since been adopted by the entire ski wax industry. Production was in Skåne in Sweden and in Fjellhamar near Oslo, Norway. [1] By 1964 all production had been moved to Norway. In 1974, Swix bought Liljedahls Skistavfabrikk in Lillehammer, bringing the brand under the Swix name and becoming a leading ski pole manufacturer. Swix was bought by Ferd in 1978. In 1989, Swix bought Norheim, which was once owned by Gresvig AS, and has since been expanding into the technical sportswear market.
Toko, founded by Jakob Tobler in 1916 in Altstätten, Switzerland as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG.
In 2018, Swix Sport Group changed its name to BRAV. The new name is not consumer-facing, but serves internally to unite the company's multiple brands. [2] [3]
Cross-country skiing is a form of skiing whereby skiers traverse snow-covered terrain without use of ski lifts or other assistance. Cross-country skiing is widely practiced as a sport and recreational activity; however, some still use it as a means of travel. Variants of cross-country skiing are adapted to a range of terrain which spans unimproved, sometimes mountainous terrain to groomed courses that are specifically designed for the sport.
Skiing is the use of skis to glide on snow for basic transport, a recreational activity, or a competitive winter sport. Many types of competitive skiing events are recognized by the International Olympic Committee (IOC), and the International Ski and Snowboard Federation (FIS).
Skis are runners, attached to the user's feet, designed to glide over snow. Typically employed in pairs, skis are attached to ski boots with ski bindings, with either a free, lockable, or partially secured heel. For climbing slopes, ski skins can be affixed to the base of each ski to prevent them from sliding backwards. Originally used as a means of travel over snow, skis have become specialized for recreational and competitive alpine and cross-country skiing.
Nordic combined is a winter sport in which athletes compete in cross-country skiing and ski jumping. The Nordic combined at the Winter Olympics has been held since the first Winter Olympics in 1924, while the FIS Nordic Combined World Cup has been held since 1983. Many Nordic combined competitions use the Gundersen method, where placement in the ski jumping segment results in time (dis)advantages added to the contestant's total in the cross-country skiing segment.
Skiing, or traveling over snow on skis, has a history of at least eight millennia. The earliest archaeological examples of skis were found in Karelia and date to 6000 BCE. Although skiing's origins were purely utilitarian, the modern sport evolved from beginnings in Scandinavia, starting in the mid-1800s skiing became a popular recreational activity and sport, becoming practiced in snow-covered regions worldwide, and providing a market for the development of ski resorts and their related communities.
The 1994 Winter Paralympics, the sixth Paralympic Winter Games, were held in Lillehammer, Norway, from 10 to 19 March 1994.The Lillehammer Paralympics were the second time that the Games were held in Norway, after the 1980 Winter Paralympics in Geilo. 471 athletes from 31 countries participated, with Norway claiming the most gold medals ahead of Germany. This was the first Paralympics which the International Paralympic Committee had 100% involvement and responsibility and the first Games with their own logo.
Vygruppen, branded as Vy, formerly the Norwegian State Railways, is a government-owned railway company which operates most passenger train services and many bus services in Norway. The company is owned by the Norwegian Ministry of Transport. Its sub-brands include Vy Buss coach services, CargoNet freight trains and the Swedish train transport company Tågkompaniet. In 2009, NSB carried 52 million train passengers and 104 million bus passengers. On 24 April 2019, passenger train and bus services were rebranded as Vy.
Skis Rossignol S.A., or simply Rossignol, is a French manufacturer of alpine, snowboard, and Nordic equipment, as well as related outerwear and accessories, located in Isère, France. Rossignol was one of the first companies to produce plastic skis. The company also owns the brands Dynastar and LOOK. In 2005, Rossignol was bought by boardsport equipment manufacturer Quiksilver for $560 million. In 2008, Quiksilver made a deal to sell Rossignol for $147 million to a former chief executive, Bruno Cercley.
Ski wax is a material applied to the bottom of snow runners, including skis, snowboards, and toboggans, to improve their coefficient of friction performance under varying snow conditions. The two main types of wax used on skis are glide waxes and grip waxes. They address kinetic friction—to be minimized with a glide wax—and static friction—to be achieved with a grip wax. Both types of wax are designed to be matched with the varying properties of snow, including crystal type and size, and moisture content of the snow surface, which vary with temperature and the temperature history of the snow. Glide wax is selected to minimize sliding friction for both alpine and cross-country skiing. Grip wax provides on-snow traction for cross-country skiers, as they stride forward using classic technique.
Helly Hansen (HH) is a Norwegian manufacturer and retailer of clothing and sports equipment and a subsidiary of the Canadian retail chain Canadian Tire. Currently headquartered in Oslo, it was previously headquartered in Moss, Norway, from its founding in 1877 until October 2009.
Elan is a Slovenian company, located in Begunje na Gorenjskem, specializing in the production of sporting goods. It is best known for its skis and snowboards. Other products include sailboats from 30 to 50 ft length, motor yachts, apparel, and equipment for sports facilities. The brand became better known in the late 1970s, when Swedish alpine skiing ace Ingemar Stenmark won three consecutive World Cup overall titles on Elan skis.
Martin Matsbo was a Swedish cross-country skier who won a bronze medal in the 4 × 10 km relay at the 1936 Winter Olympics in Garmisch-Partenkirchen. He finished fourth in the 18 km event at those Games.
Amer Sports, Inc. is a Finnish multinational sporting equipment company based in Helsinki, Finland. Established in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. The company employs over 9,700 people.
Spyder is an American Colorado-based manufacturer of luxury, high end skiing & snowsports apparel.
Nobina Norge AS is a Norwegian bus company, owned by Nobina, that operates in the counties of Vestland, Akershus and the cities of Oslo and Tromsø.
Madshus is a Norwegian ski and ski-equipment manufacturer, located at Biri in Gjøvik. The company produces cross-country skis, ski boots and poles.
Skigo AB is a Swedish manufacturing company of winter sports products, with its head office and production located in the city of Kiruna. Current range of products by Skigo includes ski waxes, poles and gloves. The company was founded by former cross-country skier Christer Majbäck and its products are distributed worldwide.
Johan Henrik Andresen is a Norwegian industrialist and investor. Since 1998, Andresen has been the owner of Ferd, one of the largest privately held companies in Norway. He served in the position of CEO from 1998 to 2012, and has been the chairman of the board since 2012. In the magazine Kapital’s list of the 400 richest Norwegians, Andresen is ranked as number five, with a net worth equaling more than USD 3.27 billion. While his father Johan H. Andresen Sr. lived, Andresen added 'Jr.' to his name, but ended this practice when his father died in 2011.
Ellesse is an Italian sport apparel company originally founded in 1959 in Umbria, Italy. It has been part of the British Pentland Group since 1987.
Olof “Olle” Alfred Rimfors was a Swedish ski pioneer, ski instructor, military officer, and sports official. In 1934 he introduced alpine skiing in Sweden together with Sigge Bergman, after studying for a month at the ski school of Hannes Schneider in St. Anton am Arlberg and competing in the FIS Alpine World Championships.