| Founded | 1985 in San Diego |
|---|---|
| Founder | Rusty Preisendorfer |
| Headquarters | , |
| Products | Surfing equipment and surfwear |
| Owner | Vegas Enterprises Pty Ltd. [1] |
| Website | rusty |
Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. [2] [3] It also operates in the US under the name Rusty Surfboards.
Notably, Rusty has worked with professional surfers such as Josh Kerr, [4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael, [5] Liam "Letty" Mortensen, [6] and Jacob "Zeke" Szekely. [7]
Rusty began as Rusty Surfboards, a San Diego–based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985. [8] [9] [10] [11] Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego. [12] [13] In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards. [14]
Professional surfer C.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion. [15] [16] Rusty Australia was then renamed to just Rusty in 2006. [8] [9]
In 2014, Rusty and Billabong teamed up to make a line of surfboards that are replicas of the board used by Mark "Occy" Occhilupo in 1984. [17] [18] [19]
Rusty released the surf film TUFF (2015), which starred Noa Deane, Josh Kerr, and Dylan Goodale. [20] [21]
Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer. [22] [23] [24]
In 2020, the Rusty Boardhouse surf shop in La Jolla, California, closed down. [11] During the 2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the Australian Red Cross and WIRES Wildlife Rescue's relief efforts. [25]
Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards. [26] Its surfboard models include the Rusty Keg, [27] the Rusty Blade, [28] and the Dwart. [29] [30]
Rusty also makes clothing such as shirts, [31] boardshorts, [32] sandals, [33] and swimwear. [34] Rusty also introduced shark deterrent patterns to its surfboards in 2017. [35] [36] [37]
