Brunswick Corporation

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Brunswick Corporation
Company type Public
IndustryRecreational Marine
Founded Cincinnati, Ohio
September 15, 1845;178 years ago (1845-09-15)
Founder John Moses Brunswick
Headquarters Mettawa, Illinois, U.S. [1]
Area served
 Worldwide
Key people
David Foulkes (CEO)
RevenueIncrease2.svg US$5.8 billion (2021) [2]
Number of employees
13,000 [3]  (2020)
Website brunswick.com

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Brunswick has more than 13,000 employees operating in 24 countries. Brunswick owns major boating brands, including Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver and CZone, among many others. In 2021, Brunswick reported sales of US$5.8 billion. Brunswick's global headquarters is in the northern Chicago suburb of Mettawa, Illinois.

Contents

History

19th century

J. M. Brunswick Brunswick, John Moses-Portrait 2.jpg
J. M. Brunswick
Delivery with horse carriage c. late 1800s - early 1900s Brunswick Company-Carriage1848.jpg
Delivery with horse carriage c. late 1800s – early 1900s

Brunswick was founded by John Moses Brunswick who came to the United States from Switzerland at the age of 15. The J. M. Brunswick Manufacturing Company opened for business on September 15, 1845, in Cincinnati, Ohio. Originally J. M. Brunswick intended his company to be mainly in the business of making carriages, but soon after opening his machine shop, he became fascinated with billiards and decided that making billiard tables would be more lucrative, as the better tables then in use in the United States were imported from England. Brunswick billiard tables were a commercial success, and the business expanded and opened the first of what would become many branch offices in Chicago, Illinois, in 1848. It was later renamed J. M. Brunswick & Brother by 1860, after a family member came on board, and the company's slogan at this time was: "The oldest and most extensive billiard table manufacturers in the United States". [4]

H. W. Collender Billiard Manufactory, Stanford, New York, 1870s H. W. Collender Billiard Manufactory, Stanford, New York, 1870s.jpg
H. W. Collender Billiard Manufactory, Stanford, New York, 1870s

In 1874, the Brunswick company merged with competitor Great Western Billiard Manufactory owned by Julius Balke to become the J. M. Brunswick & Balke Company. It was incorporated in 1879 with a capital stock of $275,000, the same year it merged with another competitor, H. W. Collender Company of New York City (founded by Hugh W. Collender), to acquire Collender's patented billiard cushions. In 1884, the partners formed the Brunswick-Balke-Collender Company (or B.B.C. Company for short [5] ) with capital of $1.5 million.[ clarification needed ]

Company warehouse on State Street, Chicago 1888. Brunswick Factory on State Street, Chicago in 1888.jpg
Company warehouse on State Street, Chicago 1888.
Bowling alley automatic pinsetter, US patent 2973204. Pinsetter patent 2973204 diagram excerpt crop.png
Bowling alley automatic pinsetter, US patent 2973204.

The company expanded into making a number of other products. Large ornate neo-classical style bars for saloons were a popular product. Bowling balls, pins, and equipment led a growing line of sporting equipment. It popularized bowling balls of manufactured materials, vulcanized rubber at first; earlier bowling balls had been solid wood.

20th century

1900–1949

In the early 20th century, Brunswick expanded the product line to include such diverse products as toilet seats, automobile tires, and phonographs. [6] In the late 1910s, they introduced a quickly popular line of disc phonograph records, under the name Brunswick Records . In 1930, Brunswick sold the control of the record company to Warner Brothers and came out with a line of refrigerators.

During World War II, Brunswick-Balke-Collender made small target-drone aircraft for the U.S. military. After the war, Brunswick introduced a line of school furniture. In 1949, the Brunswick "Model A" Mechanical Pinsetter fully automated unit premiered, for the purpose of handling bowling pins for ten-pin bowling, in competition with American Machine and Foundry (AMF). Previously, Brunswick had made two models of semi-automated, manually operated "spotting tables" for the tenpin sport, that the "Model A" unit replaced.

1950–1999

The 1950s also saw the introduction of a line of golfing equipment to compete with AMF in the leisure-products and sporting-goods markets.

The Brunswick-Balke-Collender Company officially changed its name to the Brunswick Corporation on April 10, 1960. The following year the company reported sales of $422 million. Brunswick acquired Mercury Marine in 1961. In the 1970s, Brunswick introduced the automatic scorer, which electronically tallied the score instead of the bowler doing it by hand.

The Brunswick Corporation patented a machine gun using a delayed blowback operation via a fluted chamber as part of the weapon's operation. [7] Another platform was the Rifleman's Assault Weapon, an unusual grenade launcher that used a spherical rocket propelled grenade. [8] [9] [10] [11]

In the 1980s, Brunswick became a major maker of yachts and pleasure boats, under brands including Bayliner, Boston Whaler, Maxum, Sea Ray, and Trophy. [12]

During the Gulf War, Brunswick supplied the military with camouflage nets. They also made radomes for the Patriot missile.

In 1997, Brunswick purchased the Roadmaster bicycle division, one of the last U.S. manufacturers of low-cost, mass-market bicycles. However, it became apparent that continued U.S. manufacture of such products was not viable in the presence of surging low-priced imports from overseas producers, primarily China. In 1999, Brunswick sold its Roadmaster bicycle division and brand to Pacific Cycle.

21st century

2000s

As of the early 21st century, the Brunswick Corporation still manufactured sporting and fitness equipment (Life Fitness, Hammer Strength, Parabody) in addition to boats (Sea Ray, Bayliner, Maxum, etc.) and marine engines under the Mercury Marine brand name.

In 2001, Brunswick acquired Hatteras Yachts from Genmar Industries for approximately $80 million in cash. [13] Brunswick sold its Hatteras/Cabo brand in 2013 to Versa Capital Management. [14]

In 2004, Brunswick acquired Lowe Boats. The same year, the company also purchased Northstar Technologies, a leading marine electronics provider based in Acton, Massachusetts, from Canadian Marconi Corporation (now CMC Electronics, a wholly owned subsidiary of Esterline Technologies Corporation). Brunswick then merged Navman, based in Auckland, New Zealand, with Northstar to make Northstar/Navman a supplier to the Brunswick Boat Groups. Brunswick also acquired Mx-Marine. When George Buckley, CEO at the time, left to join 3M in 2006, new leadership decided to sell Northstar, Navman and Mx-Marine. Navico now owns those three brands in addition to the Eagle, Lowrance, B&G, and Simrad lines. Brunswick has established regional headquarters in Verviers, Belgium; Monterrey, Mexico; Dandenong, Australia; and Dubai, UAE, to better serve its customers by designing, engineering, manufacturing and distributing products based on local needs, using local talent. [15]

2010s

On July 17, 2014, Brunswick announced plans to leave the bowling business by the end of 2014. The company disclosed that it had agreed to sell its bowling center business, which brought in $187 million in revenue in the prior year, to competitor Bowlmor AMF (now known as Bowlero Corporation) for $270 million. It also disclosed that it had retained Lazard to find a buyer for its bowling equipment and products business. The company said it was making these changes to focus on its “core” Marine and Fitness businesses, which provided 92% of company net revenues in 2013. It would retain its heritage billiards business and report billiards financial results as part of the Fitness segment. [16] The sale of the bowling center business to Bowlmor AMF (Bowlero) was completed in September 2014. [17]

Brunswick completed its exit from the bowling business in May 2015 with the sale of its bowling equipment and products division to BlueArc Capital Management, a private investment firm. BlueArc completed the acquisition with investments from Gladstone Investment Corporation, and Capitala Finance Corp. BlueArc continues to produce bowling balls under the Brunswick and DV8 brand names, [18] and on November 15, 2019, it acquired Ebonite International and all of its bowling product brands. [19]

In August 2018, Brunswick Corporation acquired Power Products – Global Marine & Mobile business, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products, for $910 million in cash from San Francisco-based private equity firm Genstar Capital.

Also in 2018, the company announced it would be separating the fitness business as Life Fitness Holdings in 2019. [20] In May 2019, Brunswick announced the sale of Brunswick Billiards, Life Fitness, Cybex, Hammer Strength, Indoor Cycling Group, and SCIFIT for $490 million to KPS Capital Partners. [21] The sale was completed in June 2019.

In May 2019, Brunswick announced it would be purchasing the largest marine franchisor in the United States, Freedom Boat Club. [22]

Also in 2019, Brunswick announced a new business structure, Advanced Systems Group (ASG) and named Brett Dibkey as President. [23] ASG is composed of 11 Power Products brands combined with the Attwood Group of businesses including Attwood, Garelick, MotorGuide, and Whale – as well as NAUTIC-ON.

2020s

On October 4, 2021, Brunswick Corporation announced that it has completed its acquisition of Navico, a global leader in marine electronics and sensors for $1.05 billion, adding to Brunswick the industry leading Navico brands of Lowrance, Simrad, B&G, and C-MAP.

See also

Related Research Articles

The Billiard Congress of America (BCA) is the governing body for cue sports in the United States and Canada, and the regional member organization of the World Pool-Billiard Association (WPA). It was established under this name in 1948 as a non-profit trade organization in order to promote the sport and organize its players via tournaments at various levels. The BCA is headquartered in Broomfield, Colorado. The voting members of the organization are mostly equipment manufacturers.

<span class="mw-page-title-main">Billiard ball</span> Ball used in cue sports

A billiard ball is a small, hard ball used in cue sports, such as carom billiards, pool, and snooker. The number, type, diameter, color, and pattern of the balls differ depending upon the specific game being played. Various particular ball properties such as hardness, friction coefficient, and resilience are important to accuracy.

<span class="mw-page-title-main">AMF Bowling</span> Bowling center operator and equipment manufacturer

AMF Bowling is a major operator of bowling centers and major manufacturer of bowling equipment.

American Machine and Foundry was one of the United States' largest recreational equipment companies, with diversified products as disparate as garden equipment, atomic reactors, and yachts.

<span class="mw-page-title-main">Navman</span>

Established by Sir Peter Maire in 1986 as New Zealand-based Talon Technology, Navman is a GPS systems company providing stand-alone GPS units, OEM GPS modules, GPS software for Palm handhelds and Pocket PCs, automotive navigation systems and navigation systems for use at sea. At its height as a New Zealand-owned company, Navman employed 300 staff at its headquarters in Auckland.

<span class="mw-page-title-main">Pinsetter</span> Machine used to set bowling pins

In bowling, a pinsetter or pinspotter is an automated mechanical device that sets bowling pins back in their original positions, returns bowling balls to the front of the alley, and clears fallen pins on the pin deck. Prior to the machine's invention, pinsetters were boys or young men hired at bowling alleys to manually reset pins and returned balls to the player. The first mechanical pinsetter was invented by Gottfried (Fred) Schmidt, who sold the patent in 1941 to AMF. Pinsetting machines have largely done away with pinsetting as a manual profession, although a small number of bowling alleys still uses human pinsetters. While humans usually no longer set the pins, a pinchaser is often stationed near the equipment to ensure it is clean and working properly, and to clear minor jams.

Collender may refer to:

<span class="mw-page-title-main">MiTAC</span>

MiTAC Holdings Corporation, formerly MiTAC International Corp. is a Taiwanese electronics company established 8 December 1982. It is a subsidiary of MiTAC-Synnex Group. Through a 100% stock swap from MiTAC International Corp., MiTAC Holdings Corp (神達投資控股) was established on 12 September 2013, and listed and traded on Taiwan Stock Exchange under code 3706.

<span class="mw-page-title-main">Bayliner</span>

Bayliner is the world's largest manufacturer of recreational boats. Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Bayliner was acquired by Brunswick from Orin Edson in 1986 for $425 million. Bayliner facilities are located in Knoxville, Tennessee, Dandridge, Tennessee and Arlington, Washington, in the United States and in Reynosa, Tamaulipas, in Mexico. Bayliner also has a plant in Portugal for the European market and in Brazil for the South American market. Bayliner offers deck boats, center console boats, and bowriders ranging from 16 to 26 feet only.

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<span class="mw-page-title-main">Brunswick Boat Group</span>

The Brunswick Boat Group, headquartered in Knoxville, Tennessee, United States, is the largest maker of pleasure boats in the world. The company's net sales were US$1.7 billion in 2008, and US$1.0 billion in 2012. The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats; Boston Whaler offshore fishing boats; and Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once a part of the group, are now a part of the Mercury Marine group.

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Bowlmor Lanes is the upscale brand of ten-pin bowling and entertainment centers operated by Bowlero Corporation. There are currently 18 Bowlmor Lanes centers, nine of which are former AMF 300 centers and three are former AMF Bowling Centers.

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Jack F. Reichert was the retired chairman and CEO of Brunswick Corp, who made Brunswick a global leader, and helped the company "develop a presence that was virtually synonymous with the bowling and marine industries, two of the pillars of Brunswick’s current world leadership in recreation and leisure".

<span class="mw-page-title-main">Bowlero Corporation</span> American bowling alley company

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References

  1. ↑ "Brunswick – Contact". www.brunswick.com.
  2. ↑ "BC Income Statement – Brunswick Corporation Stock – Yahoo Finance". finance.yahoo.com.
  3. ↑ "Brunswick". Fortune. Archived from the original on June 30, 2019. Retrieved January 14, 2019.
  4. ↑ Wallihan, Samuel S.; Bigney, T. O., eds. (1871). The Rocky Mountain Directory and Colorado Gazetteer. Denver: S. S. Wallihan & Co. J. M. Brunswick & Brother advertisement.
  5. ↑ Shamos, Mike (1999). The New Illustrated Encyclopedia of Billiards . New York: Lyons Press. pp. 24, 89–90. ISBN   9781558217973 – via Internet Archive.
  6. ↑ Kogan, Rick (1985). Brunswick: The Story of an American Company from 1845 to 1985 . Skokie, IL: Brunswick Corporation. pp. 36–39.
  7. ↑ "Machine gun".
  8. ↑ The Directory of the World's Weapons. Blitz Editions. 1996. ISBN   1-85605-348-2.
  9. ↑ Jane's Infantry Weapons 1995–96, p. 219.
  10. ↑ Jane's Infantry Weapons 1984–85, p. 661.
  11. ↑ Forecast International Comments on RAW.
  12. ↑ Clifford, Tyler (April 30, 2021). "Boat maker Brunswick seeing big demand as buyers become more diverse, CEO says". CNBC. Retrieved August 11, 2021.
  13. ↑ "Brunswick Completes Acquisition of Hatteras Yachts". Archived from the original on March 5, 2016. Retrieved September 11, 2013.
  14. ↑ "Brunswick Corp. sells N.C. yacht builder Hatteras/Cabo". www.bizjournals.com. Archived from the original on August 10, 2013. Retrieved August 11, 2021.
  15. ↑ "Global Presence". Brunswick.com. Lake Forest, IL: Brunswick Corporation. 2008. Retrieved June 26, 2008.
  16. ↑ "Brunswick to Sell Retail Bowling Business to Bowlmor AMF". Yahoo Finance Global Newsire. July 18, 2014.
  17. ↑ "Bowlmor AMF Completes Acquisition of Brunswick Corporation's Bowling Center Business". MarketWatch. September 18, 2014.
  18. ↑ "BlueArc Capital Management Acquires Brunswick Bowling Products". Bowlers Journal . May 26, 2015.
  19. ↑ Johnson, Bob (November 15, 2019). "Brunswick Acquires Ebonite International". Bowlers Journal. Archived from the original on November 26, 2020. Retrieved November 20, 2019.
  20. ↑ Company press release October 31, 2018: "Brunswick Corporation names Jason Worthy President – Fitness Division: Reaffirms Fitness separation efforts
  21. ↑ Kufahl, Pamela (May 6, 2019). "Brunswick to Sell Life Fitness for $490 Million". Club Industry. Retrieved July 18, 2019.
  22. ↑ "Brunswick to acquire Freedom Boat Club". Daily Herald . May 17, 2019. Retrieved May 20, 2019.
  23. ↑ "Brunswick Establishes Advanced Systems Group and Appoints Brett Dibkey as President". Brunswick Corporation. Retrieved January 6, 2021.
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