Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Raleigh is the capital city of the U.S. state of North Carolina and the county seat of Wake County. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southeast, the 41st-most populous city in the U.S., and the largest city of the Research Triangle metro area. Raleigh is known as the "City of Oaks" for its many oak trees, which line the streets in the heart of the city. The city covers a land area of 148.54 square miles (384.7 km2). The U.S. Census Bureau counted the city's population as 467,665 at the 2020 census. It is one of the fastest-growing cities in the United States. It is ranked as a sufficiency-level world city by the Globalization and World Cities Research Network. The city of Raleigh is named after Sir Walter Raleigh, who established the now-lost Roanoke Colony in present-day Dare County.
Pensacola is a city in the Florida Panhandle in the United States. It is the county seat and only city in Escambia County. The population was 54,312 at the 2020 census. It is the principal city of the Pensacola metropolitan area, which had 509,905 residents in the 2020 census. Pensacola is the first settlement established by Europeans in the United States on August 15, 1559.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
The Weyerhaeuser Company is an American timberland company which owns nearly 12,400,000 acres of timberlands in the U.S., and manages an additional 14,000,000 acres of timberlands under long-term licenses in Canada. The company has manufactured wood products for over a century. It operates as a real estate investment trust (REIT).
Lenovo Center is an indoor arena located in Raleigh, North Carolina, United States. The arena seats 18,700 for ice hockey and 19,500 for basketball, including 61 suites, 13 luxury boxes and 2,045 club level seats. The building has three concourses and a 300-seat restaurant.
TheBus is the public bus transportation service on the island of Oʻahu, Hawai'i, in the United States. In 2023, TheBus had a ridership of 41,661,900, or about 131,200 per weekday, and its fleet comprised 518 buses and 207 paratransit vehicles. As of June 2024, these vehicles provide daily service on 115 routes, including three rapid transit routes and two limited express routes. All buses are equipped with bike racks. TheBus is privately managed by the nonprofit Oahu Transit Services Inc., which operates the system under a public-private partnership with the City and County of Honolulu's Department of Transportation Services.
Wayne Day Family Field at Carter–Finley Stadium is a sports venue in Raleigh, North Carolina. Home to the NC State Wolfpack football team, it opened in 1966 and has a current seating capacity of 56,919 seats.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
JCDecaux Group is a multinational corporation focused on outdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140.000 bus stops and 145 airports. The company is headquartered in Neuilly-sur-Seine, near Paris, France.
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group. According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.
Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and transit displays.
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.
NextMedia Group was an out-of-home media company headquartered in Greenwood Village, Colorado. NextMedia owned and operated 33 AM and FM stations, 5,700 outdoor advertising display across several regions and markets, as well as an interactive division.
Clear Channel Outdoor Holdings, Inc. is a multinational corporation focused on outdoor advertising. The company is based in San Antonio, Texas.
Stephen Adams was an American businessman, private equity investor, and philanthropist. His holdings have included Good Sam Enterprises, a national publisher, retail stores, and member-based direct marketing organization directed toward owners of recreational vehicles and Adams Outdoor Advertising, an operator of outdoor advertising structures in the Midwest, Southeast, and Mid-Atlantic regions of the United States. His previous holdings have included operators of television and radio stations, print publishers, cola bottlers and community banks.
Bowlin Travel Centers, Inc. is a New Mexico–based family owned company that operates a chain of roadside convenience stores and travel centers found on highways in the American southwest. The stores are located primarily in the U.S. states of Arizona and New Mexico; their corporate headquarters are located in Albuquerque. The company's Chief Executive Officer is Michael L. Bowlin.
Tri It is an outdoor 2015 mural by Blaine Fontana, painted outside the TriMet Bus Maintenance Facility in Portland, Oregon, in the United States.
The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.
City of Austin v. Reagan National Advertising of Austin, LLC, 596 U.S. ___ (2022), was a United States Supreme Court case dealing with the application of zoning restrictions on digital billboards in the city of Austin, Texas. In a 6–3 ruling, the Court ruled that the Austin regulation against off-premise digital signs was content-neutral and thus should be reviewed as a facial challenge rather than a strict scrutiny following from the reasoning in Reed v. Town of Gilbert.
