Fox Racing | |
Company type | Public |
Industry | Sporting goods |
Founded | 1974 |
Headquarters | Irvine, California, U.S. |
Key people | Geoff Fox, Founder |
Products | Motocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth |
Owner | Vista Outdoor |
Number of employees | 301 [1] |
Website | https://www.foxracing.com |
Fox Racing is an American extreme sports (primarily motocross and mountainbiking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Vista Outdoor.
The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory. [2]
In July 2006, Fox Racing decided to change its corporate name to Fox Head. [3] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.
Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. [4] Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company. [4] [5]
In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. [6]
Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists. [7]
In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing. [8]
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