Fox Racing

Last updated
Fox Head Inc.
Fox Racing
Company type Public
Industry Sporting goods
Founded1974
Headquarters Irvine, California, U.S.
Key people
Geoff Fox, Founder
ProductsMotocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth
OwnerVista Outdoor
Number of employees
301 [1]
Website https://www.foxracing.com

Fox Racing is an American extreme sports (primarily motocross and mountainbiking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Vista Outdoor.

Contents

History

The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory. [2]

A Fox Head store at the Hayuelos Mall in Bogota, Colombia FoxHeadStore.jpg
A Fox Head store at the Hayuelos Mall in Bogotá, Colombia

In July 2006, Fox Racing decided to change its corporate name to Fox Head. [3] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.

Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. [4] Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company. [4] [5]

In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. [6]

Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists. [7]

In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing. [8]

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References

  1. ↑ Fox Head, Inc., ReferenceUSA, May 2016
  2. ↑ "The History of Fox Air Shocks" (PDF). Moto Cross History Museum. p. 2. Retrieved May 20, 2018.
  3. ↑ Liu, Jonathan. "Archived copy". Archived from the original on 2011-11-26. Retrieved 2010-07-16.{{cite web}}: CS1 maint: archived copy as title (link)
  4. 1 2 Antonovich, Michael (December 9, 2014), "FOX Head Acquired By Altamont Capital Partners", Transworld Motocross
  5. ↑ Lunan, Charlie (December 11, 2014), "Fox Head Names Former CEO Peter Fox Chief Creative Officer", SGB Media
  6. ↑ "Vista Outdoor to acquire Fox Racing for $540 million". Bicycle Retailer and Industry News. Retrieved 2022-07-07.
  7. ↑ Clark, Nick (9 February 2023). "Fox Racing now covers head-to-toe with new Union shoe range". Bike Radar. Retrieved 9 March 2023.
  8. ↑ Chun, Max (10 April 2023). "Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley". Lookout Santa Cruz. Retrieved 11 April 2023.
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