Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937.
Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 40 brands as of 2024.
J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez. Since the release of her debut fragrance Glow in 2001, the line expanded to include clothing, watches, accessories, bedding and perfume, becoming a huge success in the United States and international markets.
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty, Inc. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however, a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.
Heat is a perfume endorsed by Beyoncé. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan. The product, which was released on February 3, 2010, uses the tagline "catch the fever". The release was promoted with a cover version of "Fever" recorded by Beyoncé and a limited edition extended play (EP) also titled Heat. She also appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.
Celine Dion Parfums is a brand line of celebrity-endorsed perfumes by Canadian singer Celine Dion and Coty, with global retail sales of more than $850 million by March 2010. As of 2011, there have been 14 perfumes that have been released. A new fragrance called Signature, was released in September 2011.
Pink Sparkle is a women's fragrance from Coty, Inc., and is the seventh endorsed fragrance by Kylie Minogue. Pink Sparkle was released in 2010, two months before her eleventh studio album Aphrodite was released. According to Minogue, she wanted an "elegant, feel-good that takes you to a wonderful place of optimism and vitality." The bottle is designed as a champagne bottle, which the bottle top is designed as a corkscrew. She promoted the fragrance on The Paul O'Grady Show the same year. In 2011, her ninth fragrance Dazzling Darling was announced, responding back to the Darling range. Minogue stated that out of all her fragrance, she comparing Dazzling Darling to herself, saying its "beautifully feminine and alluring" and that its "very soft and intimate."
Reb'l Fleur is the first fragrance for women endorsed by Barbadian singer Rihanna. The fragrance was promoted with the accompanying tagline "Bad feels so good". Reb'l Fleur was released in the United States on January 25, 2011, and in the United Kingdom on August 19, 2011. The product was positively received upon its release, and it became highly successful.
S by Shakira is the first woman's fragrance by Colombian singer songwriter Shakira. Developing an interest in perfumery and scents, Shakira signed an agreement with international fashion company Puig to create a line of beauty and personal care products. S by Shakira is an amber perfume which combines scents of various exotic sources like sambac jasmine, sandalwood, and vanilla. The bottle of the perfume is made of treated glass which reflects light at different angles; it does not have a cap and instead utilises a key-like mechanism to stop the flow of the perfume. Shakira launched S by Shakira at a press release in Madrid, Spain, in June 2010, and it was sent to retail stores in September 2010. Critics praised the scent of S by Shakira, but there was criticism regarding the design of the bottle. It was nominated for a FiFi Award in 2011.
Still Jennifer Lopez is a women's fragrance endorsed by American entertainer Jennifer Lopez, released by Coty, Inc. in September 2003. The fragrance contains notes of sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber and orris. Still Jennifer Lopez followed in the footsteps of Glow by JLo, an international success that shaped the fragrance industry and began a trend in the celebrity endorsement of fragrance. The release of Still Jennifer Lopez was not anticipated due to the negative publicity generated from Lopez's film Gigli (2003) and a fall-out with her manager Benny Medina. Several fragrance industry experts noted that it could ruin the success of Glow by JLo. It was also noted that her public image at the time would have irreparable effects on the fragrance's performance.
Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. A unisex fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc. According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey.
American entertainer Madonna has produced five fashion brands, beginning with a clothing range for fashion store H&M in March 2007. She later created an enterprise, MG Icon LLC, a joint venture with her manager Guy Oseary and Iconix Brand Group which produces her lifestyle brands Material Girl and Truth or Dare by Madonna. She also collaborated with Dolce & Gabbana on a range of sunglasses which marked the first co-branded collaboration that the design duo has ever undertaken.
Glowing by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez. It was created by Givaudan's Calice Becker and Caroline Sabas. It was released through Coty on May 10, 2012. It was released ten years after her initial fragrance, Glow by JLo (2002) and was also in turn her tenth anniversary with Coty. Prior to its release, Lopez called it a homage and the "evolution of Glow". The bottle was noted for lighting up when in use and Lopez has promoted the fragrance through her music video for "Dance Again".
Love and Glamour is a women's eau de toilette fragrance endorsed by American entertainer Jennifer Lopez.
Rise is a perfume endorsed by Beyoncé and distributed through division Coty Beauty of manufacturer Coty, Inc. She collaborated with perfumer Loc Dong from the company International Flavors & Fragrances (IFF) for creating the scent. It marks her third fragrance following the release of Heat (2010) and Pulse (2011). Inspired by African-American author Maya Angelou and meant to showcase private sides of Beyoncé's personal life, Rise was created as a woman's fragrance.
Jo Malone London is a British multinational cosmetics company, perfume and scented candle brand, founded by Jo Malone in 1990. It has been owned since 1999 by Estée Lauder. The brand is known for its perfumes, candles, bath products, and room scents.
Christine Nagel is a Swiss perfumer. She has served as the in-house perfumer at Hermès since 2016. Prior to joining Hermès she created designer perfume hits like Narciso Rodriguez for Her and Miss Dior Chérie (2005), as well as niche perfume like Wood Sage & Sea Salt, one of 47 perfumes she created for Jo Malone London. She has been recognized with awards from the Fragrance Foundation France, the François Coty Foundation, and the Marie Claire International Fragrance Awards.
Fracas is a 1948 perfume created by French perfumer Germaine Cellier for French fashion designer Robert Piguet. It is based on the scent of tuberose, a pungent small white flower. A landmark fragrance, it has spawned many imitators and as of 2021 has been in production for more than 70 years later.
Christina Aguilera Fragrances is a perfume brand by American singer-songwriter Christina Aguilera. It was founded in 2007 in a deal with Procter & Gamble (P&G), who manufactured the products until 2016, after its production and distribution rights were bought out by Elizabeth Arden, Inc. In addition to fragrances, the brand has also worked with the production and sale of other cosmetics, including body lotions, body sprays, bath gels, and deodorants.
