Nike Mag

Last updated

Nike Mag
Type Shoe
Inventor Nike, Inc.
Inception2011;13 years ago (2011)
ManufacturerNike

The Nike MAG is a limited-edition shoe created by Nike Inc. [1] It is a replica of a self-tying shoe featured in the film Back to the Future Part II . The Nike Mag was originally released for sale in 2011 and again in 2016. Both launches were in limited quantities. The 2011 release was limited to 1,510 pairs, while the 2016 release was limited to 89 pairs. [2]

Contents

Nike has stated Mag is not meant for heavy activity and should not be worn for recreational purposes. They were produced mostly for display. [3]

Background

Back to the Future , the first in a trilogy of films, was a box office success. In 1989, Nike Inc. designer Tinker Hatfield was asked to create a shoe for the second installment of the series, which was partly set in the then-futuristic year of 2015. The shoe had features that included light-up panels and self-fastening laces.

Redesign

Over 15 years later, an online petition that asked for the return of the shoes caught the attention of Tinker Hatfield. He and footwear innovator Tiffany Beers (designer of the Nike Kyrie sneaker line) worked on the redesign for approximately six years and had to restart about three times. After thousands of hours of work, the shoes were a replica of the 1989 Nike MAG worn by Marty McFly. The shoes feature an electroluminescent outsole, space-age materials, and a rechargeable internal battery good for 3,000 hours. They are the first rechargeable pair of footwear made by Nike. Power laces, a prominent feature of the shoe in the film, are not present. However, Nike released a statement stating that they "Took inspiration from the film" to make the shoe.

2011 release

A limited quantity of 1,500 pairs was auctioned on eBay on September 8, 2011, and all proceeds were being dedicated to The Michael J. Fox Foundation for Parkinson's disease research. [4] Online sales of the shoe ranged between US$10,600 and US$15,900 (latest Stock X sales from 2021). [5] Ten additional pairs, packaged in presentation boxes, were sold exclusively by Nike at live auctions around the world, [6] [7] for a total of 1,510 pairs. [8]

A total of US$4.7 million was raised from the online auctions. [9] Sergey Brin, co-founder of Google, and his wife Anne Wojcicki agreed to match all donations of the Michael J. Fox Foundation, up to US$5 million up to the end of 2011. [10] This brought the total proceeds from the online auctions to US$9.4 million. [9]

2016 release

While Tinker Hatfield was working with Nike, according to his research, basketball athletes were hurting their feet by lacing their shoes too tight in their games on and off the court. He wondered if there was a way to eliminate that, make a shoe that would lace automatically to adjust to your foot specifically. That is when he started working on a self-lacing technology that was later on named, E.A.R.L. (Electro Adaptive Reactive Lacing). When the technology was developed, they were originally going to release it first on a basketball shoe. However, Tinker Hatfield ended up putting it in the Nike Mag to fulfill the public's wish. [11] Then on October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II , Nike unveiled a self-lacing version of the Nike Mag which was scheduled to go on sale March 20, 2016. [12] The release was delayed to October 4, 2016. Michael J. Fox was the first to get Nike shoes in October 2015. [13] On October 4, 2016, Nike opened a raffle for the Nike Mag through the RallyUp fundraising platform, where anyone could purchase a ticket for $10 (unlimited entries), but the raffle was limited to 89 pairs. [14] All proceeds would be donated to Parkinson's research. Nike raised an additional $6.75 million for the Michael J. Fox Foundation for Parkinson's Research. [15]

Related Research Articles

<span class="mw-page-title-main">Converse (brand)</span> American lifestyle brand owned by Nike, Inc

Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.

<i>Back to the Future Part II</i> 1989 film by Robert Zemeckis

Back to the Future Part II is a 1989 American science fiction film directed by Robert Zemeckis from a screenplay by Bob Gale; both wrote the story. It is the sequel to the 1985 film Back to the Future and the second installment in the Back to the Future franchise. The film stars Michael J. Fox, Christopher Lloyd, Lea Thompson, and Thomas F. Wilson with Elisabeth Shue, and Jeffrey Weissman in supporting roles. It follows Marty McFly (Fox) and his friend Dr. Emmett "Doc" Brown (Lloyd) as they travel from 1985 to 2015 to prevent Marty's son from sabotaging the McFly family's future. When their arch-nemesis Biff Tannen (Wilson) steals Doc's DeLorean time machine and uses it to alter history for his benefit, the duo must return to 1955 to restore the timeline.

<span class="mw-page-title-main">Marty McFly</span> Protagonist of the Back to the Future franchise

Marty McFly is a fictional character and the protagonist of the Back to the Future franchise. He is a high school student living in the fictional town of Hill Valley, California, who accidentally becomes a time traveler and alters history after his scientist friend Emmett Brown invents a DeLorean time machine. He was created by Robert Zemeckis and Bob Gale. In the film trilogy, he is portrayed by Canadian actor Michael J. Fox. Back to the Future established Fox as a film star, such was the commercial success and popularity of the film upon its release in 1985. Marty returned in two film sequels, Back to the Future Part II in 1989 and Back to the Future Part III in 1990.

<span class="mw-page-title-main">Air Jordan</span> American brand by Nike

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.

<span class="mw-page-title-main">Skate shoe</span> Type of footwear designed for use in skateboarding

Skate shoes or skateboard shoes are a type of footwear specifically designed and manufactured for use in skateboarding. While numerous non-skaters choose to wear skate shoes as they are popular in fashion, the design of the skate shoe includes many features designed especially for use in skateboarding, including a vulcanized rubber or polyurethane sole with minimal tread pattern or no pattern, a composition leather or suede upper, and reinforced stitching to extend the life of the upper material. The most important aspect of skate shoes is that they have flat soles which allow the skater to have better board control.

<span class="mw-page-title-main">Chuck Taylor All-Stars</span> Canvas and rubber shoes (sneakers)

Chuck Taylor All-Stars or Converse All Stars are sneakers manufactured by American fashion brand Converse. Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.

<span class="mw-page-title-main">Nike Air Max</span> Line of shoes produced by Nike, Inc.

Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.

<span class="mw-page-title-main">Tinker Hatfield</span> American shoe designer (born 1952)

Tinker Linn Hatfield Jr. is an American designer of numerous Nike athletic shoe models, including the Air Jordan 3 through Air Jordan 15, the twentieth-anniversary Air Jordan XX, the Air Jordan XXIII, the 2010 (XXV), the 2015 Air Jordan XX9 (XXIX), and other athletic sneakers including the world's first "cross training" shoes, the Nike Air Trainer. Hatfield oversees Nike's "Innovation Kitchen". He is Nike's Vice President for Design and Special Projects. For his many innovative designs and numerous creations over more than three decades, Hatfield is considered a legend of design.

<span class="mw-page-title-main">Nike Skateboarding</span> Line of Nike products

Nike Skateboarding, primarily known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding. Nike Skateboarding won the 2020 Webby People’s Voice Award for Best Home/Welcome Page in the category Web.

<span class="mw-page-title-main">PF Flyers</span> American lifestyle shoe brand

PF Flyers is an American brand of lifestyle shoes owned by Kassia Designs, LLC. Founded in 1937 by B.F. Goodrich, it is one of the original American sneaker brands.

<span class="mw-page-title-main">Mark Parker</span> American businessman (born 1955)

Mark Parker is an American businessman. He is the executive chairman of Nike, Inc. He was named the third CEO of the company in 2006 and was president and CEO until 13 January 2020. Since April 3, 2023, he has been chairman of The Walt Disney Company.

<span class="mw-page-title-main">Reebok</span> Footwear and clothing company

Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.

<span class="mw-page-title-main">Sneaker collecting</span> Hobby of acquisition and trading sneakers

Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.

<span class="mw-page-title-main">Nike, Inc.</span> American athletic equipment company

Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

<span class="mw-page-title-main">Nike Air Yeezy</span> Footwear collaboration project by Nike and Kanye West

The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II".

<span class="mw-page-title-main">Reebok Ventilator</span> Line of sport shoes by Reebok

Reebok Ventilator is a line of athletic shoes by Reebok. The footwear was first introduced in 1990 as a lightweight sneaker with vented side panels. The Ventilators focused on "breathability" with bold colored silhouette. Originally popular in the '90s, the Reebok Ventilator has been released in different styles throughout the years and is still in production.

HICKIES, Inc is a footwear accessories company headquartered in Brooklyn, New York, producing a no-tie shoelace alternative which is currently sold in over 40 countries. The company was founded in 2011 by Gaston Frydlweski and Mariquel Waingarten. Frydlewski is CEO and Waingarten as chief marketing officer. The name HICKIES is from the cheeky term for a mark of affection. The founders believe the world needs more “marks of affection”, and they wanted to leave a mark of affection on everyone's footwear.

<span class="mw-page-title-main">Self-tying shoes</span> Footwear designed to automatically tighten when worn

Self-tying shoes are designed to automatically tighten once the user puts them on. Such types of "smart shoes" were initially depicted in the 1989 science fiction film Back to the Future Part II.

The Nike HyperAdapt 1.0 is the first self-lacing shoe made directly available for retail. The design of the footwear was executed by Tinker Hatfield accompanied by Mark Parker, who was heavily involved in the development. Utilizing an electro adaptive lacing system abbreviated as "E.A.R.L.", the sneaker technically autonomously conforms to the figuration of one's foot. On December 1, 2016, they were officially released in limited quantity for $720. However, due to the shoes being released in limited quantity at the time, they are now valued upwards of $200,000. The Hyperadapt has been released several times since the initial release date in extremely small quantities.

<span class="mw-page-title-main">Jordan Geller</span> American sneaker collector

Jordan Michael Geller is an American sneaker collector who founded and operated the ShoeZeum, the world's first sneaker museum. In 2012, Geller was certified by Guinness World Records for having the largest sneaker collection in the world, at 2,388 pairs.

References

  1. ↑ Matt Halfhill (September 8, 2011). "Nike Mag officially unveiled". Nice Kicks.
  2. ↑ How to Get the 2016 Nike Mag on Nike News, October 04, 2016
  3. ↑ "The Nike MAG". NIKE, INC. Archived from the original on October 12, 2011. Retrieved October 14, 2011.
  4. ↑ Skidmore, Sarah (September 8, 2011). "'Back To The Future' Shoes To Be Released By Nike". Huff Post Los Angeles. TheHuffingtonPost.com, Inc. Archived from the original on October 26, 2011. Retrieved October 14, 2011.
  5. ↑ Ian Stonebrook (September 19, 2011). "Nike MAG Auction 2011 Final Numbers". Nice Kicks. Archived from the original on January 15, 2015.
  6. ↑ Alex Synamatix (September 19, 2011). "Recap: 2011 Nike MAG London auction". The Daily Street. Archived from the original on January 10, 2015.
  7. ↑ "Nike Mag 2011 Live Auction @ Niketown, NY". Sneaker News. Archived from the original on January 10, 2015.
  8. ↑ Matt Halfhill (September 25, 2011). "Nike MAG Unboxing". Nice Kicks .
  9. 1 2 "Nike News – 2011 Nike Mag auction raises $4.7 million". NIKE, Inc. Archived from the original on January 28, 2015.
  10. ↑ "'Back to the Future' Nike MAG to hit EBay, fight Parkinson's disease [Video]". Los Angeles Times. September 8, 2011.
  11. ↑ Archived at Ghostarchive and the Wayback Machine : "Abstract: The Art of Design | Tinker Hatfield: Footwear Design | FULL EPISODE | Netflix". YouTube .
  12. ↑ "Nike Mag - 2016 (Pending)". September 21, 2013. Archived from the original on November 17, 2015. Retrieved November 13, 2015.
  13. ↑ Kim, Susanna (October 21, 2015) Nike Sending First Back to the Future Self-Tying Shoes to Michael J. Fox. ABC News
  14. ↑ Tucson company powers global Nike fundraiser on Arizona Daily Star, October 05, 2016
  15. ↑ "Nike MAG Raffle Raised $6.75 Million for Parkinson's Research". April 6, 2017. Archived from the original on October 31, 2016.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.